John Lloyd Brillante

Look Book Fashion brand campaigns often set the tone for the season, blending creativity with the latest trends to captivate audiences worldwide. AESTHETIC BRAND BOOK JUNE 2025 Table of Content. 01 ABOUT US Minimal design meets bold expression—we create with purpose and clarity. 02 03 OUR PROJECTS NEW COLLECTIONS From campaigns to collabs, we turn ideas into standout visuals. Fresh styles. Refined textures. Wear your story. 04 05-06 NEW TRENDS BRAND BOARD Next-gen fashion meets cultural edge—see what's coming. Your brand’s visual DNA: fonts, colors, and core vibe. 07 BRAND STRATEGY Intentional brands, crafted from identity to rollout. 08 CONCLUSION We make visuals that speak —and stick. About Us. We believe that comfort and clarity are the foundation of great design. Our brand blends minimal aesthetics with personal expression—offering a curated experience that speaks to both emotion and function. Every detail is considered, from the textures we choose to the stories we tell. We focus on creating moments of calm and inspiration through thoughtful design. Our products and content are crafted to reflect timeless elegance and modern sensibilities. With each piece, we invite our audience to embrace simplicity, authenticity, and style in their everyday life. Our design philosophy is rooted in mindful choices and purposeful storytelling. We believe brands should inspire connection—visually, emotionally, and culturally. We take pride in blending innovation with warmth, using clean layouts, organic palettes, and compelling visuals to communicate brand identity with precision. From editorial campaigns to product packaging, our creative process is fueled by curiosity and guided by strategy. We collaborate with clients who value creativity, clarity, and impact. In everything we do, we aim to create work that feels honest, meaningful, and memorable. ABOUT US 01. Our Projects. Every project tells a story—from concept to execution, we craft visuals that speak with style and substance. Our work reflects bold thinking, minimal aesthetics, and purposeful design. PROJECT 1. A campaign rooted in quiet luxury and modern identity. We reimagined textures and tones to create visuals that balance elegance with edge—built for brands that lead, not follow. From concept sketches to final layouts, every detail was curated to evoke sophistication and clarity. The result: a visual language that speaks to timeless style while embracing contemporary relevance. PROJECT 2. Inspired by urban simplicity and curated movement, this collection brings clarity to complexity. Designed with clean lines, muted palettes, and strategic layering, it reflects a deep understanding of form and function. We focused on storytelling through space and silhouette— creating assets that resonate across digital and print platforms, while staying true to the brand’s core values. OUR PROJECTS 02 New Collections. PROJECT 1. We believe in the power of thoughtful design and intentional storytelling. Our brand is built on a foundation of clarity, comfort, and creative expression—crafted to inspire connection and elevate everyday experiences. Each collection reflects our commitment to timeless aesthetics and modern functionality, blending soft textures with bold silhouettes that speak to individuality and style. From concept to creation, we focus on the details that matter. Our process is rooted in simplicity, sustainability, and authenticity— ensuring every piece feels personal, purposeful, and refined. Whether you're discovering our latest drop or revisiting a classic favorite, we invite you to explore a world where design meets emotion and fashion becomes a form of self-expression. Our latest drop blends structure with softness— tailored silhouettes, rich textures, and elevated essentials. Designed for movement and mood, each piece invites quiet confidence and effortless style. This collection redefines minimalism with depth, detail, and intention. NEW COLLECTIONS 03 New trends. We believe trends are more than fleeting moments—they’re reflections of culture, creativity, and collective mood. Our latest trend curation explores the intersection of form and feeling, where fashion becomes a language of self-expression. From structured layers to soft silhouettes, each piece is chosen for its ability to move with purpose and presence. This season, we’re inspired by contrasts: bold textures paired with muted tones, timeless cuts reimagined with modern flair. Our approach is rooted in minimalism, elevated by thoughtful details that speak to individuality. Whether it’s a tailored coat or a tactile knit, every item in our trend edit is designed to resonate—visually and emotionally. NEW TRENDS 04 Brand Strategy. Our brand strategy is rooted in clarity, emotion, and timeless design. We build visual identities that resonate— balancing minimal aesthetics with bold storytelling. Every campaign, product, and platform touchpoint is crafted to reflect our core values: authenticity, innovation, and connection. We believe strategy is more than structure—it’s the soul behind the visuals. From audience insights to creative execution, we align every detail with purpose. Whether launching a new collection or refining brand voice, our approach ensures consistency, impact, and long-term growth. This is how we turn vision into value—and style into strategy. Powerful brands are built on trust, simplicity, and story. That’s why we focus on timeless design paired with bold execution. Because when creativity meets clarity—your brand becomes unforgettable. BRAND BOARD 05 Brand Board. BRAND BOARD 06 BRAND BEAUTY STUDIO Estd 2023 BRAND BRA ND+ BEAUTY STUDIO Estd 2023 COLOR PALETTE #323232 #718A89 INDIVIDUAL FONTS Aa Amiro BRAND BOARD Aa Anton #8A887E #A2A092 #D1D0CB BRAND STRATEGIES Aa Quicksand From seasonal campaigns to long-term positioning, we ensure consistency, clarity, and emotional resonance. Our approach blends minimal aesthetics with bold execution—because when strategy is rooted in meaning, your brand becomes unforgettable. 07 Conclusion. Our brand is more than visuals—it’s a feeling, a philosophy, and a promise. From concept to execution, every detail reflects our commitment to clarity, creativity, and connection. We design with intention, communicate with purpose, and evolve with authenticity. This brand book is a reflection of who we are and where we’re headed. It’s a guide, a manifesto, and a foundation for everything we create. As we move forward, we remain rooted in our values and inspired by possibility —ready to shape stories that resonate and designs that endure. 📞 - Creative Avenue, Makati City, Metro Manila, Philippines www.reallygreatsite.com CONCLUSION 08