Jhenseen Hapayon

JHENSEEN HAPAYON Email Marketing Virtual Assistant & Copywriter Contact Information: Upwork About Me: I help authors and small businesses grow their audience and increase conversions through strategic, well-written, and visually clean email marketing. Services Offered Weekly Newsletters (Writing, layout design, scheduling in MailerLite) Email Performance Reports (Open rates, CTR, recommendations) BookFunnel Promo Setup & Coordination Copywriting for subject lines, email content, and CTAs Tools Proficiency Tool Proficiency Notes MailerLite Advanced BookFunnel Intermediate Manage promos and track results Canva Intermediate Email graphics, content layout Google Docs Advanced Drafting, collaborating, content planning Google Sheets Advanced Organize content library + monthly email performance data Mailchimp Basic Experience with scheduling and list handling GetResponse Basic Used for publishing pre-written newsletters Main tool for writing, designing, testing, and sending emails Experience Currently managing all email marketing efforts for an author, including 4+ newsletters per month, 4 BookFunnel promos for chosen Newsletter, monthly reporting, and strategy suggestions, with full creative control for testing and improvement. Why Work With Me Reliable, organized, and self-directed Comfortable experimenting and tracking results Can adapt to your brand’s voice and style Excited to help you connect with your audience and grow your list Newsletter + Promo Samples Newsletter Screenshot Example of a live MailerLite newsletter I created and scheduled for my client. This issue included featured books, author updates, and clickable promo links from BookFunnel. Some photos are created using a 3rd party website in accordance to the description and added it in the Newsletter after approval. BookFunnel Promo Block Promotional block included in newsletter, using clickable BookFunnel images. I coordinated participation and ensured links were embedded cleanly. Google Sheet – Content Library Content library I organized using Google Sheets, including email topics, links to content, and status tracking before newsletter creation. (This is the format, I can’t share the specific details in it.) Monthly Report Prep Sheet Example of monthly tracking sheet where I summarize email performance (opens, clicks, CTR) before creating client-facing reports. Monthly Email Performance Reporting I create a monthly analysis report based on newsletter campaign data from MailerLite. This includes: Summary of key metrics (open rates, click-through rates, unsubscribes) Notable trends and audience behaviors Strategic insights on what content performs best Suggestions for future testing and improvements This process helps clients understand how their emails are performing and what actions can increase engagement over time. The report is in PDF form.