This is an example an article I did for Amazon.
How to Run Product Giveaways for Amazon
If you’re interested in reaching new customers and rewarding existing ones, Amazon Giveaway might be worth considering. Setting up a giveaway is free (you just have to buy the product and pay for shipping) and simple. It’s perfect for entrepreneurs and small businesses.
To set up the giveaway, first choose a cool, eligible product from Amazon. Once you’ve found it, click on the product page, and scroll all the way down to where you see the “Set up a Giveaway” button. Click on this button, and then fill in details.
Host can select what type of giveaway they prefer. Amazon supports four models to select winners. The first option is “Sweepstakes”. The winner will be randomly selected once the sweepstakes has ended. The second is “Random Instant Win”. The host selects the chances of winning, for example: 4 in 15 entrants win. The third model is “Lucky Number Instant Win”. The host chooses the lucky number and the winner is elected by entry order. The last option is “First-come, First-Served”. The host will select the number of prizes, and the first ones to enter, win. For example: The host has 4 prizes, so the first 4 entrants will win.
You have the possibility to grow your audience requiring entrants to complete a few tasks, such as: follow an author, follow on twitter, tweet a message, watch a YouTube video, answer a poll. If you don’t want to include requirements, you can select “no additional requirements”.
Set the giveaway duration. It can be 1-7 days. When the contest closes, Amazon ships the prizes directly to the winners. You can choose to offer a discount to entrants (Amazon sellers only), make your giveaway public, and make your giveaway invite only.
When you are done with this page, you can click next. Now design the giveaway page and select the message your audience will see. You can include links in the welcome, win, and lose messages.
You are almost done. Click next, select a payment method, and place your order. You will receive a URL once your giveaway is ready to go live. Share and promote your giveaway on social media, email, blogs or websites.
A giveaway is an effective way to generate large followings of potential customers. Set up the giveaway properly, promote it, and you’re ready to go!