Jerwin Babatugon

PERFORMANCE METRICS Week ending date Loans Data source Completed loans (Sunshine) Sunshine Total leads Cash Today Lead Management Leads this week Cash Today Lead Management CashToday Website Lead Count Cash Today Lead Management Total Leads MTD Cash Today Lead Management 23 Jul 30Jul 6 Aug 13 Aug 20 Aug 27 Aug 3 Sep 14 13 14 11 8 9 129 152 144 128 152 178 10 Sep 17 Sep 24 Sep 21 22 8 2749 2896 Oct 1 8 Oct 15 Oct 22 Oct 17 15 11 3476 3622 3760 29 Oct 5 Nov 12 Nov 19 Nov 26 Nov 03 Dec 10 Dec 3877 4015 4170 4280 4407 4540 4726 17 Dec 24 Dec 1 Jan 2018 3213 3337 150 147 136 139 143 138 117 134 149 110 127 128 177 16 1994 2104 2334 2439 2551 2670 2777 2869 2971 3079 3160 3259 3368 3522 3956 16 209 526 9 148 294 432 549 88 243 353 480 42 228 16 Email subscribers Thrifty Thought 3 Past clients Acquisition Cash Today > Sessions Google Analytics > Cash Today > Audience > Overview > Sessions 293 337 307 305 335 363 341 293 330 374 374 326 323 325 335 399 333 285 358 324 441 424 474 1876 Cash Today > Page Views Google Analytics > Cash Today > Audience > Overview > Page876 Views977 906 1504 1115 1186 1014 876 1203 1393 1288 1152 979 1007 1117 1318 1258 1145 1061 1065 1490 1288 1594 6091 "Apply" page website visits Google Analytics > Cash Today > Behaviour > Overview > /apply.php 129 176 > Unique 144 pageviews 115 152 178 151 154 155 144 150 133 140 182 138 152 140 117 159 158 216 200 256 921 Thrifty Thought > Sessions Google Analytics > Thrifty Thought > Audience > Overview > Sessions 41 33 107 171 2 124 7 98 108 53 46 85 310 390 389 345 418 389 404 353 335 201 274 1309 Thrifty Thought > Page Views Google Analytics > Thrifty Thought > Audience > Overview > Page 45 Views 40 169 451 4 344 16 351 318 202 133 256 931 975 1096 888 1045 984 1038 915 879 605 725 3562 "Ready to apply" website visits Google Analytics > Thrifty Thought > Behaviour > Overview >/thriftythought/index.php/applying-cash-today/ 1 0 1 0 > Unique 0 pageviews 2 1 2 0 4 6 4 6 2 3 0 1 3 1 3 2 9 Acquisition > Direct Google Analytics > Thrifty Thought > Acquisition > Overview 3 4 1 5 0 4 0 5 11 3 9 12 56 69 52 50 52 40 42 35 45 26 27 151 Acquisition > Organic search Google Analytics > Thrifty Thought > Acquisition > Overview 0 1 1 0 0 1 0 0 0 1 0 0 0 1 0 1 1 0 1 0 0 0 1 1 Acquisition> Facebook Google Analytics > Thrifty Thought > Acquisition > Social > Overview 37 28 104 166 2 118 7 93 95 48 36 73 244 320 335 294 364 349 361 317 289 174 246 1153 Acquisition > Instagram Google Analytics > Thrifty Thought > Acquisition > Social > Overview 1 0 1 0 0 1 0 0 1 0 1 0 0 2 Facebook advertising Data source 23 Jul 30Jul 6 Aug 13 Aug 20 Aug 27 Aug 3 Sep 10 Sep 17 Sep 24 Sep 1 Oct 8 Oct 15 Oct 22 Oct 29 Oct 5 Nov 12 Nov 19 Nov 26 Nov 03 Dec 10 Dec 17 Dec 24 Dec 1 Jan 2018 Spend Facebook Business Manager > Adverts Manager > Cash Today $57.58 > Set $38.66$87.80 date range >$112.21 Account overview 0 $98.47 $1.53 $58.52 $70.65 $21.04 $26.50 $28.30 $93.29 $101.50 $101.50 $101.50 $107.06 $108.50 $108.50 $108.50 $108.50 $82.08 $80.22 $396.89 Reach Facebook Business Manager > Adverts Manager > Cash Today 3949 > Set2216 date range 4683 > Account 5126 overview 0 5183 28 3068 3644 1115 1054 1667 5178 5626 5219 5336 4731 4757 4093 4375 4227 3183 3155 12042 Clicks Facebook Business Manager > Adverts Manager > Cash Today > 45Set date 34 range 103 > Account 171 overview 0 166 2 113 135 50 32 64 257 363 355 326 364 336 348 327 313 166 239 969 Click through rate (CTR) (clicks/reach) as a % 0 3.20% 7.14% 3.68% 3.70% 4.48% 3.04% 3.84% 4.96% 6.45% 6.80% 6.11% 7.69% 7.06% 8.50% 7.47% 7.40% 5.22% 7.58% 8.05% Cost per click (CPC) (spend/click) as a % $0.52 $0.52 $0.42 $0.83 $0.44 $0.36 $0.28 $0.29 $0.31 $0.29 $0.32 $0.31 $0.33 $0.35 $0.49 $0.34 $0.41 Clicks Event - Outbound link Facebook Business Manager > Facebook Advert Manager > -Pixel > -Event > - Click -event 0 Conversion rate % (Click event/clicks) as a % 0 9.64% 100.00% 1.14% 1.53%2.20% 3.34% $1.28 $1.14 $0.85 - - - $0.66 - 0 $0.59 $0.77 16 Actions to be taken 2 1 0 0 1 0 1 0 0 1 4 2 5 53 161 240 50 65 134 79 50 62 45 71 263 50 423 3.54% 1.48% 10% 165.63% 251.56% 93.39% 13.77% 18.31% 41.10% 21.70% 14.88% 17.82% 13.76% 22.68% 158.43% 20.92% 43.65% Additional Article budget published on to carousel IG ads for 7Start dayslead campaign 1 6 Good Work on CTA- not visiting applying page 2 3 4 5 Social pages Data source 23 Jul 30Jul 6 Aug 13 Aug 20 Aug 27 Aug 3 Sep 10 Sep 17 Sep 24 Sep 1 Oct 8 Oct 15 Oct 22 Oct 29 Oct 5 Nov 12 Nov 19 Nov 26 Nov 03 Dec 10 Dec Dec 17 Dec 24 1 Jan- Facebook Followers Social report > Cash Today > Channels > Facebook > Summary271 > Page 271likes273 New page likes Social report > Cash Today > Channels > Facebook > Summary >1New - page likes 2 278 277 277 277 282 285 286 286 289 298 308 311 314 316 319 325 336 341 345 349 6 -1 1 -1 5 3 1 0 4 9 8 3 3 5 2 8 8 6 4 5 22 Page impressions Social report > Cash Today > Channels > Facebook > Summary 5245 > Page 3714impressions- 588 2714 1238 3752 3816 776 892 1748 5853 6559 6533 5885 5200 5432 4780 5794 5627 4475 5465 23100 Post engagements Social report > Cash Today > Channels > Facebook > Summary 55 > Interactions 42 116 (under 187 the first graph) 2 186 3 106 134 31 17 44 242 321 312 271 292 274 274 304 296 173 276 1155 Reach Social report > Cash Today > Channels > Facebook > Summary 4717 > Post 3251 Reach 5566 (top bar) 6069 344 3311 3618 774 800 1543 5485 5906 5474 5012 4658 4800 4288 5237 4992 4057 4773 20396 236 6299 Action to be taken 1 Run adsContinue generate likes 2 Boost article post 3 CTA in -organic posting 4 5 Instagram 17 Sep 24 Sep 1 Oct 8 Oct 15 Oct 22 Oct 29 Oct 5 Nov 12 Nov 19 Nov 26 Nov 03 Dec 10 Dec 17 Dec 24 Dec 1 Jan 2018 Followers Social report > Cash Today > Channels > Instagram > Summary70 71 85 93 109 127 147 177 9 16 19 19 19 15 12 12 14 13 6 7 16 5 8 37 Likes Social report > Cash Today > Channels > Instagram > Summary22 23 Jul 30Jul 6 Aug 13 Aug 20 Aug 27 Aug 3 Sep 12 21 19 37 70 82 10 Sep 68 27 44 47 38 36 15 18 26 22 18 5 26 13 4 2 19 Comments Social report > Cash Today > Channels > Instagram > Summary 1 0 1 0 0 0 3 3 0 0 0 0 0 0 0 2 0 0 0 1 0 0 1 1 1 Jan 2018 Action to be taken 1 ContinueContinueContinue CTA in text to like post 2 3 4 5 Twitter 23 Jul 30Jul 6 Aug 13 Aug 20 Aug 27 Aug 3 Sep Followers 10 Sep 17Sep 24 Sep 1 Oct 8 Oct 15 Oct 22 Oct 29 Oct 5 Nov 12 Nov 19 Nov 26 Nov 03 Dec 10 Dec 17 Dec 24 Dec 1541 1544 1543 1544 1546 1549 1548 1554 1560 1561 1559 1560 1564 1563 1569 1568 1574 1582 1584 - 9269 7715 8156 7735 6188 7909 9320 9943 9370 7809 10525 8915 7831 7833 6272 8433 11077 38425 Social report > Cash Today > Channels > Twitter > Summary- Reach 1539 1537 1542 Link clicks 4 1 13 11 8 13 8 1 18 13 0 12 16 5 8 5 13 10 16 11 0 8 3 27 Retweets 1 0 0 0 2 1 1 0 0 0 0 1 0 2 0 0 1 1 1 0 0 1 0 1 Mentions 0 0 0 0 0 0 0 1 0 0 0 0 0 1 0 1 0 0 0 0 0 0 0 0 Action to be taken Increase Publish tweet frequency article 1 2 3 4 5 Increase Retweet tweets article with links multiple times PERFORMANCE METRICS Week ending date Loans Data source Pinterest Followers 23 Jul 30Jul 6 Aug 13 Aug 20 Aug 27 Aug 3 Sep 10 Sep 17 Sep 24 Sep Oct 1 8 Oct 15 Oct 22 Oct 29 Oct 5 Nov 12 Nov 19 Nov 26 Nov 03 Dec 10 Dec 17 Dec 24 Dec 1 Jan 2018 23 Jul 30Jul 6 Aug 13 Aug 20 Aug 27 Aug 3 Sep 10 Sep 17 Sep 24 Sep 1 Oct 8 Oct 15 Oct 22 Oct 29 Oct 5 Nov 12 Nov 19 Nov 26 Nov 03 Dec 10 Dec 17 Dec 24 Dec 1 Jan 2018 4 Saves 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 0 3 3 3 2 1 0 0 1 0 0 0 0 0 0 0 1 0 0 1 1 2 0 0 0 0 1 Action to be taken 1 2 3 4 5 More frequent Pinterest posts