On and Off Page SEO Tools, Guides, Basis and References
Ensuring your website is in great condition and setup to ensure maximum rank-ability.
First I just want to share some SEO Companies I've Worked With Developing/Managing Hundreds of Business Websites all over USA and Canada
http://www.wethinksolutions.com/ - Google Page Rank 6
SEO, Lead Generation Team Lead & Social Media Manager
Handling Lawyers Websites including Small and Big Businesses all Over Canada
http://www.businesslocallistings.com/ - Google Page Rank 3
SEO, Lead Generation Team Lead, WordPress Developer/Manager & Social Media Manager
Tools, Guides, Basis and References I've Learned and Get from this Companies To perform White Hat Quality Local SEO
On Site SEO Tools:
Keyword Research & Optimization
Google SEO Guide
Google Analytics
Google Webmasters Tools
Google Adwords
W3C Validator
Copyscape
SEO Moz
Search Engine Land
KeywordSpy
BacklinkWatch
Hootsuite
Constant Contact
W3C Shools
Off Site SEO Process:
Google, Yahoo and Bing Search Engine
B2B and B2C Email Marketing and Lead Generation
Social Media Managing/Marketing Campaigns
Authority Directory Submissions
Social Bookmarking
Business Profile Listing
Marketing 2.0 Promotion
Review Website Submission Image & Video Promotion
Business Local Listings
I will just give the Top Website I've worked with where I am part of the Local SEO Team who worked for this clients Success in SEO.
Just a Reminder SEO is not about the Quantity of Citations, SEO is all about Quality Structured Citations. All of the samples below is applicable to all Search Engines, Social Media and Directory Sites in USA, Canada, Australia and Europe listed on the attached file.
We Think Solution Quality Structured Citations for http://www.kruselaw.ca/
Keywords:
criminal lawyer kitchener, on
Google Organic SEO Ranking: 1st Page Top 3
Google Local SEO Ranking: 1st Page Top 1
criminal lawyer london, on
Google Organic SEO Ranking: 1st Page Top 9
Google Local SEO Ranking: 1st Page Top 2
criminal lawyer windsor, on
Google Organic SEO Ranking: 1st Page Top 5
Google Local SEO Ranking: 1st Page Top 5
Google Search Results:
criminal lawyer kitchener, on
https://www.google.com/?gfe_rd=cr&ei=HerSVMLwEMWJ8QedyIGQAQ&gws_rd=cr&fg=1#q=criminal+lawyer+kitchener%2C+on
criminal lawyer london, on
https://www.google.ca/#q=criminal+lawyer+london%2C+on
criminal lawyer windsor, on
https://www.google.ca/#q=criminal+lawyer+windsor%2C+on
Local SEO Structured Citations:
criminal lawyer kitchener, on
Google Maps Local SEO Ranking: 1st Page Top 1
criminal lawyer london, on
Google Maps Local SEO Ranking: 1st Page Top 2
criminal lawyer windsor, on
Google Maps Local SEO Ranking: 1st Page Top 5
Google Maps Search Results for Local SEO Structured Citations
criminal lawyer kitchener, on
http://goo.gl/uLdzhw
criminal lawyer london, on
http://goo.gl/vhi9L6
criminal lawyer windsor, on
http://goo.gl/Ssjd8j
Social Media Structured Citations
Google + Business Page Structured Citations
https://plus.google.com/-/posts
Directory and Business Listing Site Structured Citations
YellowPages Canada Structured Citations
http://goo.gl/E433s9
Just a Reminder SEO is not about the Quantity of Citations, SEO is all about Quality Structured Citations. All of the samples, outputs and Quality Results above are applicable to all Search Engines, Social Media and Directory & Business Listing Sites in USA, Canada, Australia and Europe listed on the attached file. If we Want to be Top on Google we Must Use Google.
This is Just a reminder regarding the correct and proper use of keywords and key-phrases on the site and off the site.
I also include my Basis, Guide and References so that I can perform Quality Local SEO which includes
Top 50 Localized Organic Factors
Top 50 Pack/Carousel Factors
Negative Ranking Factors
Top 30 Difference-Making Factors in Competitive Markets
10 Factors That Have Increased in Importance Since Pigeon
10 Factors That Have Decreased in Importance Since Pigeon
References:
http://moz.com/local-search-ranking-factors
http://moz.com/beginners-guide-to-seo
http://searchengineland.com/guide/what-is-seo
http://searchengineland.com/download/seotable/SearchEngineLand-Periodic-Table-of-SEO-2013.pdf
This is from http://moz.com/local-search-ranking-factors for Local SEO Ranking Factors contributed by TOP SEO Experts from all over the USA, Canada and Europe.
Positive Factors Affecting Position of the Page in Search Engines Results
On-Page (Keyword-Specific) Ranking Factors
Keyword use as part Of Social Media Marketing Campaigns
Keyword use as Main Topic and as part of Intelligent Commenting on relevant Forum and Blog Sites with Anchor Text of Inbound Links to Landing Page URL
Keyword use as Main Topic of Articles in a Blog Page
Keyword use in the First 50-100 Words of Articles in a Blog Page
Keyword use as Hashtags for Social Media Marketing Campaigns
Keyword use as part of website Product and Services descriptions on Structured Citations
Keyword use Anywhere in the Meta Title Tag
Keyword use Anywhere in the Meta Description Tag
Keyword use as the Meta Keywords Tag
Keyword use as the First Word(s) of the Title Tag
Keyword use in the Root Domain Name (e.g. Keyword.com)
Keyword use Anywhere in the H1 Headline Tag
Keyword use in Internal Link Anchor Text on the Page
Keyword use in External Link Anchor Text on the Page
Keyword use as the First Word(s) in the H1 Tag
Keyword use in the First 50-100 Words in HTML on the Page
Keyword-Focus Anchor Text from External Links
Keyword-Focus Anchor Text from Internal Links
Product / Service Keyword in Website URL
Geographic Keyword in Website URL
Location Keywords in Anchor Text of Inbound Links to Landing Page URL
Product/Service Keywords in Anchor Text of Inbound Links to Domain
Product/Service Keywords in Anchor Text of Inbound Links to Landing Page URL
Product / Service Keyword in Business Title
Location Keywords in Anchor Text of Inbound Links to Domain
Location Keyword in Business Title or Title Modifier
The 2014 Local SEO Ranking Factors
References:
http://moz.com/local-search-ranking-factors
http://moz.com/beginners-guide-to-seo
http://searchengineland.com/guide/what-is-seo
http://searchengineland.com/download/seotable/SearchEngineLand-Periodic-Table-of-SEO-2013.pdf
Top 50 Localized Organic Factors
1 City, State in Landing Page Title
2 Domain Authority of Website
3 Page Authority of Landing Page URL
4 Quality/Authority of Inbound Links to Domain
5 Quality/Authority of Inbound Links to Landing Page URL
6 Physical Address in City of Search
7 Quality/Authority of Structured Citations
8 Product / Service Keyword in Website URL
9 Click-Through Rate from Search Results
10 City, State in Landing Page H1/H2 Tags
11 Diversity of Inbound Links to Domain
12 Consistency of Structured Citations
13 City, State in Most/All Website Title Tags
14 HTML NAP Matching My Business Page NAP
15 Geographic Keyword in Website URL
16 Quantity of Inbound Links to Domain
17 Location Keywords in Anchor Text of Inbound Links to Landing Page URL
18 Diversity of Inbound Links to Landing Page URL
19 Proximity of Address to the Point of Search (Searcher-Business Distance)
20 Quality/Authority of Unstructured Citations (Newspaper Articles, Blog Posts)
21 Proper Category Associations
22 Quantity of Structured Citations (IYPs, Data Aggregators)
23 Quantity of Inbound Links to Landing Page URL from Locally-Relevant Domains
24 Product/Service Keywords in Anchor Text of Inbound Links to Domain
25 Product/Service Keywords in Anchor Text of Inbound Links to Landing Page URL
26 NAP in hCard / Schema.org
27 Product / Service Keyword in Business Title
28 Quantity of Citations from Industry-Relevant Domains
29 Quantity of Citations from Locally-Relevant Domains
30 Quantity of Inbound Links to Domain from Locally-Relevant Domains
31 Location Keywords in Anchor Text of Inbound Links to Domain
32 Individually Owner-verified My Business Page
33 Loadtime of Landing Page URL
34 Quantity of Unstructured Citations (Newspaper Articles, Blog Posts)
35 Business Title in Anchor Text of Inbound Links to Domain
36 Proximity of Address to Centroid
37 Location Keyword in Business Title or Title Modifier
38 City, State in Most/All H1/H2 Tags
39 Quantity of Inbound Links to Landing Page URL
40 Velocity of New Inbound Links to Landing Page URL
41 Quantity of Third-Party Traditional Reviews
42 Authority of third-party sites on which reviews are present
43 Overall Velocity of Reviews (Native + Third-Party)
44 Business Title in Anchor Text of Inbound Links to Landing Page URL
45 Velocity of New Inbound Links to Domain
46 Authority of Shares on Google+
47 Volume of Testimonials in hReview / Schema.org
48 Bulk Owner-verified My Business Page
49 Quantity of Native Google Maps Reviews (w/text)
50 Diversity of third-party sites on which reviews are present
10 Factors That Have Increased in Importance Since Pigeon
http://moz.com/local-search-ranking-factors
1 Domain Authority of Website
2 Proximity of Address to the Point of Search (Searcher-Business Distance)
3 Quality/Authority of Inbound Links to Domain
4 Quality/Authority of Inbound Links to Landing Page URL
5 Physical Address in City of Search
6 Quantity of Reviews by Authority Reviewers (e.g.Yelp Elite, Multiple Maps Reviewers, etc)
7 Quality/Authority of Structured Citations
8 City, State in Landing Page Title
9 Click-Through Rate from Search Results
10 Page Authority of Landing Page URL
References:
http://moz.com/local-search-ranking-factors
http://moz.com/beginners-guide-to-seo
http://searchengineland.com/guide/what-is-seo
http://searchengineland.com/download/seotable/SearchEngineLand-Periodic-Table-of-SEO-2013.pdf
Thanks and Have a Great day!!!