On and off site project proposal
On and Off Site SEO Project Proposal
Purpose:
The objective of this document is to define the On-Off Page SEO Marketing Services that
are to be performed by Jervy R. Tabontabon Marketer and Actions the Client will need to perform during the implementation period. I myself and Client agree to what services are in scope.
Project Objectives:
The Client will outsource On-Going SEO Marketing Services to Jervy R. Tabontabon. Throughout the period, the Client will be required to provide certain existing access and information associated with the Client's Google Accounts for SEO Tools, Social Media Accounts, Website, Domain and Hosting account. Without Client's input where required there could be delays on project deliverables.
On Page SEO
Description
Frequency
Remarks
SEO Basics
Create unique, accurate page titles
Make use of the "description" meta tag
1 time set Up or as Needed
Improving Site Structure
Improve the structure of URLs
Make site easier to navigate
1 time set Up or as Needed
Optimizing Content
Offer quality content and services
Write better anchor text
Optimize use of images
Use heading tags appropriately
1 time set Up or as Needed
Keyword Research
I will continue ongoing
analysis, optimization &
research of Top Local
Keywords for Search Engine
Optimization on the client’s
website.
Daily/Weekly/Monthly
Keyword Optimization
Manage and link local keywords to search engines for searchability
Manage and edit HTML titles, headers and meta description tags and URL’s of Client’s site using top keywords and key phrases.
Monthly
Google Analytics and Google Webmaster Tools Setup
Manage Google Analytics
& Google Webmaster Tools Setup and Integration
Manage Ongoing Site Map Submission to Google Search
Monthly
Google Adwords Campaign Management
Manage Google Adwords Campaigns, Tools, Creations of Ads with rich Snippets.
Gather Datas of Top Competitors Ads that can be followed with our unique and original contents.
Off Page SEO
Description
Frequency
Remarks
Local Business Listing Registration
I will create, update and maintain the Client’s company information on Google, Yahoo and Bing Local Listing Services.
Quarterly
Authority Directory Submissions
(NAP, Article & Press Release)
I will update and maintain the Client’s company information on Yellow Pages, Yelp, Manta Etc. Directories.
Monthly
Social Media Managing Business Pages and Marketing Campaigns
Creation, Registrations, Verifications and Optimizing of Social Media Business Pages in Facebook. Twitter, Linkedin, Pinterest, Google +, Youtube Etc.
Creation and Posting of Social Media Marketing Campaigns with proper Images, Number of Optimized Characters, Videos with high relevancy to the Landing Page
Monthly
Social Bookmarking
Creation, Registrations, Verifications and Optimizing of Social Bookmarking Business Pages in Slashdot, Stumbleupon, Diigo, Digg, etc.
Creation and Posting of Social Bookmarking Campaigns with proper Images, Number of Optimized Characters and Videos with high relevancy to the Landing Page
Monthly
B2B and B2C Leads Generation
I will research Prospect Clients Contact details such as Email, Phone Numer, Address and Linkedin Account. These people are target prospect clients who might avail our clients services and products. These people also are currently working on their respective companies.
Monthly
Email Marketing
From the Leads I’ve generate we can now send them email marketing template with all the details and information promoting and marketing our clients websites services and products corporately and professionally to convert them into satisfied paying customers.
Monthly
Free Ads Postings
Posting Free Ads to Different High Quality Advertisement Websites
Monthly
*Client's responsibility is to review and approve any ongoing changes/edits in a timely basis.
Analytics & Reporting
Description
Frequency
Remarks
Management Reports &
Dashboards
I will:
- Manage Client’s Google
Analytics and Google
Webmaster Tools setup and
integration
- Provide Weekly & Monthly Reporting
for all the task assigned to me
1) Visitor and Conversion
Tracking
2) Monthly SEO Ranking
Reports
3) Monthly Social Media
Page Reports
4) Number of qualified
leads generated and lead
status
- Initiate a Monthly Online
Strategy Consultation
& Meeting with my Admins and Bosses
Weekly and Monthly
Known Project Success Factors
Website Access:
Client is responsible for providing access to the client's
website Admin Page, Social Media Accounts, Google Analytics and Google Adwords PPC Account
Client Collaboration & Approval:
Timely response from the client is critical
when responding to rapid online advertising feedback and results.
Roles & Responsibilities
Who
Responsibility
Contact Information
Jervy R. Tabontabon/SEO
Manage relationship,
strategy and accountability of
Clients Website responsibilities to
ensure client success.
Conduct planning and weekly regular scheduled project management updates with Clients Website.
Provide leadership and accountability of Client’s responsibilities, keep project aligned with Client strategy,
governs project risk, provide assurance, feedback and project decisions when necessary.
Conduct planning and weekly regular scheduled project management updates with Clients Website. Represent client decisions and follow up on client tasks.
-Bislig City
Surigao del Sur
Philippines-