Jennifer Hashisaki

Social Media Meaning People call me the Social Media Advocate, and one of the mains reason is, I don’t believe there is a wrong or right way to do media as long as its ethical! Ethical Social Media: Creating an engaging, transparent environment that is based on complete truth! I will be your company voice • You will never see me make promises that I can’t keep in regards to your company or product. • Every client that I work with has a unique strategy that is dedicated to their business model. How will I make your company stand out in the crowd? This is very important to keep in mind and a key step when looking at your competitors online. There are a lot of online competitors in your market, and the best way to dominate your competition is by creating a marketing strategy that is completely opposite of theirs. Why you don’t copy your competitors: • missed opportunities perfect for you and not other people due to your unique experiences, knowledge, background, location or surrounding demographics. • By copying others business models you run the risk of making the same mistakes they did without even knowing it! 4 Focus Points Here are 4 things that you should think about when it comes to doing business, and focus on that. These are the areas that can help you differentiate from your competition both online, and off: • The Benefits they receive • The Value they perceive • The Results they achieve • The Solutions you provide What Are You Truly In Control Of? We definitely can’t control it, but we can direct it! Here are a few ways we can help direct your message in one voice across all social media channels: • Create a clear message that can be understood by individuals in many different markets across the social media platforms. • Put your customers voice first! When speaking to them, think in their terms and culture, not in your own. Even though you own the company, product, program or service, you also are a customer to someone else, as the old saying goes you have to be a customer to think like one! • Make sure that you are always honest on who you are as a customer not the CEO of the company. • Don’t spread yourself to thin. Think quality, not quantity. Create a following in social media that is based around customers, not the entire world. SOCIAL MEDIA EXAMPLES https://twitter.com/drlynnekenney http://www.facebook.com/people/Lynne-M-Kenney/- Dr Lynne is a nationally recognized expert pediatric psychologist. Below is what Dr Lynne had to say about our working relationship. “Jennifer built my The Family Coach brand online ethically. She helped me learn how to positively engage the audience with educational tweeting and facebooking.! My twitter followers went from a conservative 3000 to 25,000 with Jennifer's help. My followers are parents, teachers and professionals who share my interests in parenting and education. This has been both personally and professionally rewarding as I adore sharing quality content, information and articles with colleagues and clients.” Dr Lynne Kenney WWW.PINTEREST.COM/LYNNEKENNEY/ I first started working with Kripalu in 2009.Their only online presence was their website.They had never ventured our into social media because they didn’t know how their clients would respond.We slowly started to build their presence, and it the response was amazing! We had over 6,000 fans in a month’s time. Current and potential clients were so excited that they would now be able to find out about new events via the internet on twitter and Facebook and interact with others to hear their Kripalu experience. https://www.facebook.com/kripalucenter https://twitter.com/stephenfairley I have worked with Stephen Fairley and The Rainmaker Institute for 7 years.We have worked side by side creating a social media force to be reckoned with when it comes to Law Firm Marketing. I also handle all social media for attorneys that have signed on for The Rainmaker Institute’s Social Media Program. Most of the attorneys we work with have limited social media presence, so we create and manage their online marketing starting at the ground floor. Creating Social Media for Law Firms is a skill. You have to know all the marketing laws for each state, as well as create a presence that isn’t just based in the legal world.We have to create a unique environment with content that their potential audience can understand as well as creating a transparency and softer view of the attorneys. WWW.INSTAGRAM.COM/ALL_BUD/ WWW.FACEBOOK.COM/ALLBUDCOM/ TWITTER.COM/HARIK108 TESTIMONIALS TESTIMONIALS Through our collaboration and your guidance, skill, experience and patience, Scarinci Hollenbeck has established a significant presence on the internet as a thought leader on law. Ths award validates what all of us have talked about and worked hard to achieve over the last 11 months. Our web site with integrated social media presents a blend of internet communication tools in a new and innovative way. We've created something very special and very cutting edge for law firms. This award is validation. Good job and from the bottom of my heart, thank you. Donald Scarinci http://www.scarincihollenbeck.com/scarinci-hollenbeck-receives-standard-of-excellence-award/