Management and Marketing Plan
Social Media Overall Management and Marketing Plan
Assessment
Name of Business MayJem’s Food Production
Address San Jose Del Monte City,Bulacan
Contact Number -
Email -Website
Contact Person May Anne Villanueva
Vision Food and people making a difference.
Mission To be recognized as a leading distinctive brand of fresh, homemade, quality Korean food makers; Offered to customers at the most reasonable,affordable price; For a healthier, refreshing, filling and totally satisfying meal.
Goal Our main goal is to be one of the well known Korean food makers. A growing business full of opportunity and more innovative products.
Tagline - need to update
Logo updated
Main Font style Harlow Solid Italic and Bahnschrift
Other font style Arial and Dancing script
Main color Red and Black
Service/products offered Kimchi, Napa Cabbage, Asian Chives and Cucumber
Days open Saturday - Sunday
Hours open 8AM – 10PM
Competition
KW Main
Social Media Sites
Facebook - https://www.facebook.com/mayjemskimchi/
LinkedIn - https://www.linkedin.com/company/mayjemskimchi/
Pinterest - https://www.pinterest.ph/mayjemskimchi/
Keyword Research
Target market: Millenials, Korean food lover, Asian Restaurant business owners
Keywords: Korean food business, Korean kimchi brand
Top ten keywords
Korean kimchi recipe
Korean kimchi soup
Korean kimchi brand
Korean food business
Korean kimchi cabbage
Korean kimchi for sale
Koren kimchi benefits
Social Media Account Optimization
Facebook Updated
Twitter Updated
Instagram Updated
Pinterest Updated
LinkedIn Updated
Content Creation
Facebook – Testimonial,videos,photos, articles and promotions
Instagram- Vidoes and photos
Twitter- Building list/connection, for retweeting and liking, using hashtags related to
each contents, connect to target market
LinkedIn- Testimonials,video and photos
Pinterest- health benefits photos, articles and how to’s videos
Monitoring and Evaluation
Social Media Marketing Plan
Objective- To increase sales by promoting brand awareness.
Content Creation
Facebook – Testimonial,videos,photos, articles and promotions
Instagram- Vidoes and photos
Twitter- Building list/connection, for retweeting and liking, using hashtags related to
each contents, connect to target market
LinkedIn- Testimonials,video and photos
Pinterest- health benefits photos, articles and how to’s videos
Campaigns
Facebook Ads- 1 month, boost post and promos
Instagram Boost and engagement
Pinterest – Pins, videos and more boards
LinkedIn – Articles, increase connections
Monitoring and Evaluation
Will be done every week