Jeemy Durand

JEREMY DURAND STARTUP GROWTH LEADER icuc.social Senior Vice President, Growth & CX SaaS Leadership May 2013 - present Worldwide Clients, Employees & Projects ∙ Occupied multiple roles throughout the company, focused on growth, product development, and customer experience PROFILE e:-t:- Global Startup Growth Leader LANGUAGE PROFICIENCY Native English ∙ French ∙ Spanish CORE COMPETENCIES ∙ Headed a global team of 600+ remote employees to deliver on 1500+ projects over the past 5 years ∙ Assumed a $22M P&L responsibility including budget planning. Increased up-sells by 50% YOY for three consecutive years ∙ Built our growth team, processes and marketing tech stack from scratch utilizing growth hacking best practices from data generation and analysis, to funnel development/nurturing and actual sales. Results: 400% YOY increase in TOFU leads, 500% YOY increase in BOFU leads, and 200% YOY increase in new sales revenue for two consecutive years. ∙ Growth Hacking high-level T-shaped knowledge in email and content marketing, SEM/SEO/PPC, social media marketing, data analysis, paid ads, A/B testing and optimization, and elaboration of core messaging/value propositions/brand positioning ∙ Planned and managed the monetization strategy of our SaaS offering, leading product development and transitioning our business from 100% human based to a SaaS company. Generated $1M in revenue within one year of product launch. ∙ Employed growth hacking retention marketing tactics (on boarding, product optimization, user resurrection) to help reduce churn by 5% YOY for two consecutive years ∙ Created and executed social media and digital campaigns and strategies for various clients in multiple industry verticals. Clients: Novartis, Visit California, JPMC, Disney, Google, etc. ∙ 14+ years sales management experience ∙ Remote & cross-cultural team management ∙ Fortune 500 Client relationship management in multiple industry verticals ∙ Analytical proficiency / Data-driven ∙ Digital & social media marketing ∙ Project and vendor management ∙ Revenue generation ∙ Customer experience ∙ Organizational planning/Budget planning ∙ High growth SaaS startup expertise SUPPORT TOOLKIT ∙ Sprinklr ∙ Spredfast ∙ Crimson Hexagon ∙ Asana ∙ Pack Office ∙ Google Suite ∙ Salesforce ∙ Hubspot ∙ Adobe Photoshop ∙ Looker ∙ Gainsight ∙ Zapier Kissmetrics ∙ SumoMe, etc. EDUCATION & TRAINING Skema Business School (France) & California State University Fullerton (USA) BA in Business Administration Freelance International Executive Consultant July 2012 - May 2013 Executive Expats in Mexico ∙ Provided relocation services for families of professional expats ∙ Assisted with job search processes ∙ Instructed language and culture training JP Morgan Chase/Wells Fargo/Wachovia VP, Branch Manager Retail Banking Executive April 2006 - July 2012 Multiple Locations, California ∙ Coached and developed multiple managers through the company management program ∙ Developed and presented company-wide customer experience training at a national sales conference and coordinated training delivery to 250 managers in California. Results: increased average regional customer sat. scores from 67% to 91% ∙ Increased overall regional customer experience effectiveness from 67% to 91% thanks to new training implementation ∙ “Top Manager-” for largest P&L growth YOY out of 87 branches ∙ Delivered sales presentations and reports to CEOs and key executives on a weekly basis ∙ Managed sales and customer service staff ranging from 15 to 55 employees SHAPING MY EXECUTIVE CAREER September 2004 - April 2006 ∙ Sales Associate for small electronics at Carrefour, France ∙ Administrative Assistant for the office of International Students at CERAM, France ∙ Server at an upscale restaurant Vie de France, Costa Mesa, California ∙ Host/Cashier at DisneyLand, Anaheim, California linkedin.com/in/jdurandus