Jay Jr Gamatan

JAY JR GAMATAN’S AMAZON PPC PORTFOLIO Project: EV Charger Launch for Plugin Earth ASIN: B0FF9NSCNT Instagram: @plugin.earth Website: https://plugin.earth In July 2025, I began offering unpaid Amazon PPC and listing optimization support to Plugin Earth Company, a newly launched EV charger brand on Amazon India. I supported them for over two weeks, helping structure their advertising from scratch while gaining realworld experience. CASE OVERVIEW: FREELANCE AMAZON PPC SUPPORT WHERE THEY STARTED – NO STRATEGY, NO EXPERIENCE Before I joined, Plugin Earth Company had no prior experience with Amazon Ads. Their entire launch was built using ChatGPT, including: Product listing copy Keyword research Sponsored Products campaign structure They had no understanding of: Match types or campaign segmentation Search Term, Placement, or Performance reports Keyword Research Ad budget control Bidding Strategies Campaign Strategies THE RESULTS BEFORE I JOIN LOW CVR EXCESSIVE USE OF IRRELEVANT KEYWORDS, WHICH ONLY INCREASED AD SPEND MY CONTRIBUTION: PPC RESTRUCTURE + LISTING OPTIMIZATION Campaign Changes: Paused the original campaign Created 3 leaner, focused Sponsored Products campaigns: a. Auto campaign – keyword harvesting b. SKC Exact match: “EV Charger” c. SKC Exact match: “EV Car Charger” Listing Optimization: Rewrote title, bullets, and product description Replaced AI-style text with comparison-driven content Analyzed competitors to highlight Earth Company’s true differentiators Recommended adding visual content to the A+ section (currently text-only) MY OWN COMPETITOR ANALYSIS SPREADSHEET MY FILTERED SEARCH TERM REPORT BEFORE AND AFTER: LISTING OPTIMIZATION EXAMPLE BEFORE: THE PRODUCT DESCRIPTION AFTER MY SUGGESTIONS PERFORMANCE SUMMARY PERFORMANCE SUMMARY THIS CAMPAIGN HAS HAD GOOD SALES FOR THE ONE WEEK RUN ESPECIALLY BOTH THE PRODUCT AND THE STORE ARE NEW, BUT THE ROAS IS 2.70, WHICH I THINK IS AVERAGE BECAUSE ANYTHING ABOVE 4 IS CONSIDERED BETTER SUGGESTED TOOL: HELIUM 10 The company currently does not use Helium 10, which can help improve keyword research, listing optimization, and product targeting. I suggested it to them, and they are now considering purchasing it My Suggestion Invest in Helium 10 to support: • Keyword research using Cerebro and Magnet • Listing optimization with Scribbles • Product targeting using the Xray browser extension • Basic campaign setup with Adtomic or Helium Ads Confidence to Use While I do not have hands-on experience yet, I have created my own reviewer for each tool with step by step guides and images. I am confident I can use it effectively once it becomes available. SUGGESTED STRATEGIES 1. Starter bidding computation Starting Bid Calculation: Starting Bid = Target ACoS × (Product Price × Conversion Rate) Bid Adjustments: Review and adjust bids up to 2 times per week, within a 20–30% range if necessary. 2. Daily budget computation Monthy sales = target roas*target revenue 15% below is a good ROAS Example: We have a revenue of $15k last month so we want to target $16k this time 0.15*16,000 = $2,400 monthly budget 2400/31days = $77 daily budget for all campaigns 3. Use Broad match modifiers Match Type: Broad Format: +keyword1 +keyword2 Example: +ev +charger (use this) Negative Keywords: Regularly add irrelevant or underperforming terms as negatives. Bidding Strategy: Dynamic Bids – Down Only MY UPCOMING STRATEGY: PRODUCT TARGETING I’m preparing Product Targeting for the next campaigns with four key approaches: Lower-Rated ASINs Target competitor products with lower review ratings Focus: Leverage stronger perceived value Bid Strategy: Exact match, Down Only, up to 10 ASINs per campaign Higher-Priced ASINs Target products priced higher than ours Focus: Position as a more affordable alternative Bid Strategy: Same structure (Exact + Down Only) ASINs Missing Key Features Target competitors lacking features our product has Focus: Emphasize our product’s advantage Max 10 ASINs per campaign Self-Targeting (STPP) Target our own ASINs to defend product detail pages Prevent competitors from stealing traffic