Jasmin Piurkowsky

AOS Membership Retention Campaign EMAIL #1: 40 Days Before Expiration SUBJECT: Your AOS membership is expiring soon ----------------------------------------------------------------------------------------Body: Hi ______, From all of us here at the American Orchid Society, we want to thank you for your ongoing membership. We’ve accomplished so much over the past year that wouldn’t have been possible without your support. While many of those initiatives focused on broad orchid education for orchid growers everywhere, we put significant effort into adding extra value for YOU as a member. That’s why we are writing you today with a friendly reminder that your membership is expiring next month. Be sure to renew your membership today, before it’s too late! Maintain uninterrupted access to the current membership benefits you love along with all the new benefits coming up, such as... ● ● ● ● ● ● ● Instant access to over 80 years of Orchids magazine dating back to the 1930’s Ability to search the entire Orchids magazine archive More member-only webinars and watch-on-demand recordings Savings on orchid awards Exclusive access to the member-only help desk (public access is going away) A beginner’s orchid growing email course And more. Renewing your membership is easy and only takes a few minutes. Click here to renew your membership now! Or, renew by phone by calling: -. You are such a valuable part of our community and your support allows us to further our vital mission towards orchid education, conservation and research. Sincerely, George Hatfield AOS President P.S. It’s important to renew your membership right away because some of the new benefits are time-sensitive. For instance, while you can view any issue in the new digital magazine archive, you can only download the most recent 18 months. If your membership lapses, you lose access to those issues forever. EMAIL #2: 30 Days Before Expiration Subject Lines to Split Test: 1. Your membership is expiring ----------------------------------------------------------------------------------------Body: Hi ______, We know that you value your membership with the American Orchid Society—that’s why we’re sending you this note to remind you that your membership is expiring this month! Click here to renew your membership now! We are adding several new benefits that ONLY valued members, like you, will have access to. Maintain uninterrupted access to the current membership benefits you love along with all the new benefits coming up, such as... ● ● ● ● Instant access to over 80 years of Orchids magazine dating back to the 1930’s Ability to search the entire Orchids magazine archive More member-only webinars and watch-on-demand recordings Savings on orchid awards ● ● ● Exclusive access to the member-only help desk (public access is going away) A beginner’s orchid growing email course And more... Renewing your membership is easy and only takes a few minutes. Click here to renew your membership now! Or, renew by phone by calling: -. Happy orchid growing! Your Fellow Orchid Enthusiasts at The American Orchid Society P.S. We’ll be extending your membership expiration date based on the plan that you choose when you renew today. Click here to renew your membership now! EMAIL #3: 20 Days Before Expiration Subject Lines to Split Test: 1. Your membership is expiring ----------------------------------------------------------------------------------------Body: Hi ______, We are writing to let you know that your AOS membership is expiring. Your account is still in our system so it is easy to renew today and resume your magazine subscription and other membership benefits. If you have not yet renewed, here is what you need to do... 1. Renew by phone - Simply call the American Orchid Society at - We would be happy to help you renew your membership by phone or postal mail. - OR 2. Renew online "instantly" in 3 easy steps: Step 1 - Visit our online renewal page at http://www.aos.org/store/RegisterRenew.aspx Simply select your options and press the "Add to Cart" button Step 2 - Enter your shipping and billing address. Then press the "Next > Shipping & Payment" button. Step 3 - Enter your payment details and place your order to complete your renewal. Beyond all the benefits you receive for being a member of the AOS (see list here http://www.aos.org/join/), your membership contributes to important orchid education, conservation and research provided by the American Orchid Society. Thank you so much for your continued support. Happy orchid growing! Your Fellow Orchid Enthusiasts at The American Orchid Society P.S. Be sure to renew now before it’s too late! We wouldn’t want you to lose access to all of your membership benefits. Click here to renew your membership now! EMAIL #4: 10 Days Before Expiration Subject Lines to Split Test: 1. Don’t lose your membership benefits… ----------------------------------------------------------------------------------------Body: Hi ______, Your AOS membership is expiring! Click here to renew your membership now before it’s too late. Maintain uninterrupted access to the current membership benefits you love along with all the new benefits coming up, such as... ● ● ● ● ● ● ● Instant access to over 80 years of Orchids magazine dating back to the 1930’s Ability to search the entire Orchids magazine archive More member-only webinars and watch-on-demand recordings Savings on orchid awards Exclusive access to the member-only help desk (public access is going away) A beginner’s orchid growing email course And more. Click here to renew your membership now, it only takes a few minutes. Or, renew by phone by calling: -. Happy orchid growing! Your Fellow Orchid Enthusiasts at The American Orchid Society P.S. It’s important to renew your membership right away because some of the new benefits are time-sensitive. For instance, while you can view any issue in the new digital magazine archive, you can only download the most recent 18 months. If your membership lapses, you lose access to those issues forever. EMAIL #5: 3 Days Before Expiration Subject Lines to Split Test: 1. TIME SENSITIVE: Your membership is about to expire ----------------------------------------------------------------------------------------Body: Hi ______, Your AOS membership is expiring in just 3 days! Click here to renew your membership now before it’s too late. Maintain uninterrupted access to the current membership benefits you love along with all the new benefits coming up, such as... ● ● ● ● ● ● ● Instant access to over 80 years of Orchids magazine dating back to the 1930’s Ability to search the entire Orchids magazine archive More member-only webinars and watch-on-demand recordings Savings on orchid awards Exclusive access to the member-only help desk (public access is going away) A beginner’s orchid growing email course And more. Renewing your membership is easy and only takes a few minutes. 1. Renew by phone - Simply call the American Orchid Society at - We would be happy to help you renew your membership by phone or postal mail. - OR 2. Renew online "instantly" in 3 easy steps: Step 1 - Visit our online renewal page at http://www.aos.org/store/RegisterRenew.aspx Simply select your options and press the "Add to Cart" button Step 2 - Enter your shipping and billing address. Then press the "Next > Shipping & Payment" button. Step 3 - Enter your payment details and place your order to complete your renewal. Thank you so much for your continued support. Happy orchid growing! Your Fellow Orchid Enthusiasts at The American Orchid Society P.S. Be sure to renew now before it’s too late! We wouldn’t want you to lose access to all of your membership benefits. Click here to renew your membership now! EMAIL #6: Day of Expiration Subject Lines to Split Test: 1. Your membership expires TODAY ----------------------------------------------------------------------------------------Body: Hi ______, Your AOS membership is expiring TODAY. Please take just a few minutes to renew your membership now so that you don’t lose access to your benefits. Click here to renew your membership now! Or, renew by phone by calling: -. Sincerely, George Hatfield AOS President