Jane Karen

 Marketing Automation: A Beginner’s Guide for CEOs The last few years have witnessed major changes in the marketing world. Thanks to technology, the world has become super connected bringing new ways in which people communicate, operate or even buy things. Essentially, a new way of reaching out your clients better has also come up as a result of this change. Marketing automation is one buzz word that has cropped up as a result. It is the most innovative way of reaching out clients. It is definitely more measurable, personalized and remarkably increases marketing efficiency and returns. What is Marketing Automation? Application of specific software and other web-based apps that implement, manage and automate marketing duties and processes. A great marketing automation platform will let your organization track down how a potential client interacts with your brand through website visits, email clicks, content downloads and so on. Such digital clues give marketers fair insight into the prospect’s readiness to buy. It also allows your company to deliver timely marketing messages that accelerate the buyer’s decision making process. It replaces manual and repetitive marketing processes thanks to purpose-built software and applications geared toward this great performance. Why is Marketing Automation such a major breakthrough? It creates strong relationships with your company audience Strategic marketing makes every client, lead and prospect feel noticed. Marketing automation prepares for you data that make each communication personal. It set ups tools that reach prospects in every major channel. Intelligently, it will interact with potential buyers and current clients in meaningful ways, responding personally, and delivering the value that they want when they want it. It Speeds up Company sales focus Lets you track behavior and commitment of your client before and after the buying process. Your company is therefore, able to initiate dependable campaigns that will have minimum resistance because trust has already been built. Engage marketing channel with ease Today’s markets are fluid and fragmented. Your company, therefore, needs flexible and simple tools so that it can create efficient marking programs. Marketing automation magic lets you do more starting from the search, social marketing ,email marketing, lead nurturing and eventual qualification without increasing company resources. What are the Business benefits of marketing automation? Organizations that have taken up marketing automation out-match those that haven’t. Why are top-performing businesses winning with marketing automation? Due to the fact that their conversion rates are higher and of course they have better data. Marketing automation is providing them with a digital platform that manages, measures, and optimizes their sales and marketing focus. It lets them get in front of their prospects earlier and stay engaged with modern buyers who in most instances are super connected, informed, and to say the least impatient! Supports marketing and sales teams Marketing Automation offers real-time buyer intelligence. Marketers are now more than ever getting more sales ready leads. The sale team in return benefit from much warmer conversations with potential customers. Mutual decisions help harmonize both marketing and sales efforts increasing interdepartmental trust. What a beautiful thing! Prove the value of your team with data With marketing automation, you’re able to track down which channels and campaigns are converting.  It simply gives you data that ties your team’s efforts directly to company revenue. Easy Data Management Regardless of how your business grows, marketing automation tools enables you to easily manage your leads, contacts, campaigns and data. Nurturing programs can handle millions of contacts at once. Merge your technology systems Marketing automation merges all your company marketing technologies. This includes social pages, email, landing page creation, analytics tools, and so on. Forget about different log-ins and contrasting reporting systems. Marketing automation merges all the fundamentals and integrates with other major systems. As you can see, Marketing Automation has many levels and depending on your needs you may settle for just a single tool or the entire platform. Once you set it up, your marketing automation tool keeps generating more leads and it all happens in real time. What are the Hottest Features of Marketing Automation Tools? Tracking Website visitors Do you want to know what your leads and customers do on your website? Get to know whether they’re ready to buy, just looking, or somewhere in the middle. Do you want to set an alert that will notify you when a specific person visits a certain page? Website visitor tracking is the tool that will help you identify 98% of your visitors who remain anonymous. It shows you what they’re viewing. Email marketing It will help you personalize, draft, test, position and measure your company’s email campaigns. It essentially becomes possible for you to create your first campaign in a matter of hours or days. Search engine marketing (SEM) When people become interested in buying a product, more than 85% begin their search by hitting the search engine. Marketing automation gives you the tools that make you get known by your potential buyers who are looking for your products that are on offer. Social media marketing (SMM) Most buyers spend a lot of time on social media platforms. A good Marketing automation platform will give you tools that will help you establish your presence and offer value everywhere your prospects are. You will therefore be able to discover new audiences, send messages, connect all your channels, generate leads, and eventually increase profits. Forms and Beautiful Landing Pages Marketing automation tools let you come up with thoroughly responsive landing pages and forms without ever having to undergoing specialized training. Nurturing Leads This translates to sending steady communications that literally nurture and then transform your leads from being new and unfamiliar to ready to purchase. A/B testing The power of A/B testing lets you know what your target audience wants even before you launch a full-scale campaign. It makes sure that your emails, landing pages and forms are search engine optimized for conversion before you launch your campaign. Reports To grow your revenue and optimize your customer experience, you need a quick understanding of campaign performance. Marketing automation gives you tools that measure your results in real-time. It provides immediate insight into performance and impact, helping you to directly tie your efforts to revenue. Avoid Complications In Future Avoid spam and give people what they are actually searching for. Think about people who have shown interest in your offers, who reacted positively, and who clicked on your links. Consider buying a multi-tasking platform. It saves time, increases efficiency and raises ROI. There are plenty of marketing automation platforms offered in the market; some are offering pure sales or email marketing, marketing intelligence and other specific features only. Platforms that multi-task have proven to be helpful in managing sales, emails and digital marketing campaigns at the same time from a single dashboard. In conclusion, organizations that are in the know, understand that marketing automation will result in shooting high their companies/organizations revenue in a way that they have never imagined. Missing a marketing automation platform? Take action and get one now!