James Arua Emmanuel

WHAT YOU SHOULD DO DIFFERENTLY IN YOUR BUSINESS THIS YEAR This is the time to do things differently if you want a different result Things to do differently are:-. Arm yourself with knowledge about your own Business and Direct Selling Business Establish yourself as a Brand Don’t barrage your friends and family Identify your Target Market Sponsor, Don’t Recruit Digital/Article Marketing Develop a system for following up 1. Arm yourself with knowledge about your own business and Direct Selling Business This is the time to commit into reading and researching if you really want to see a change in your business. You have to learn more NOT only about your business but about Direct Selling Industry as a whole. You must have an answer to every question that is directed to your business. Some distributors have inadequate knowledge about there business and Direct Selling Industry , yet blame the company when they fail to succeed. Is on record that millions of athletes prepare for Olympics Games all over the world, but only few make it to the Olympics. The fault is not from the Olympics Organizers for setting the rules but the athlete for failing to meet the target. 2. Establish Yourself as a Brand Knowing you as a Tiens Consultant is not enough. One reason why Direct Selling Industry gets a bad image is because of few consultants who uses hype and deception to recruit people. In other to remain relevant, you must establish yourself as a Brand. Let people believe your YES as YES and your NO as NO. Let something POSITIVE comes to the mind of people whenever your name is mentioned. Don’t come to a point were people will begin to question your integrity. Do not exaggerate or make false claims about your business or product because if your business or product fail to meet up with your claims, your customers or recruits will feel duped and is not good for business. 3. Don’t barrage your friends and family Pestering your friends and family to join your business sometimes will make them to look down on your business and pay less attention to your business. There is nothing wrong with letting them know about your business , but if they said NO, leave them and move on with those that are ready to work with you. It is on record that most friends and family members who are in the business joined after seeing the success recorded. 4. Identify your Target Market Everybody cannot be your potential prospect. Some people will only be interested in buying your products but not joining the business while some prefer to join the business. If you fail to identify these (market), you will end up frustrating those interested in buying your products only and they may even end up in not buying your products at all. Identifying your target market makes prospecting much easier. 5. Sponsor, Don’t Recruit There is a difference between sponsoring and recruiting. Recruiting is really all about signing up as many people as you can and hoping that some of them will follow your lead while in Sponsoring, you are not looking to add everyone to your business. You are looking for people who express interest in doing what you do, willing to commit to the time to make things work, people that are coachable and ready to learn. Sponsors are Teachers while recruiters are Sales People. The most successful people in Direct Selling Industry are Teachers. 1 sponsored prospect/consultant is better than 10 recruited consultant. 6. Digital/Article Marketing If there is a season were digital marketing is so much needed, it is now. We have Facebook, Twitter, Instagram, etc to explore to our advantage. I will focus more on Article Marketing. You don’t have to be a professional writer to use article marketing as one of your marketing business tactics. Your Article must be INFORMATIVE WRITTEN NOTE that have something to do with your business niche. You then submit the articles to several top online article directories to be used as web content, blog and/or newsletter content on there own sites. For instance, bloggers are always looking for informative content to add to their established blogs. 7. Develop a system for following up No in Direct Selling Business doesn’t always mean never. You should device a means of following up. You can invite your prospect for a dinner only. Do not mention anything business related. Let him or her eat with you and go home. You can invite your prospect just for a cup of coffee or drinks together without mixing business to it. At a point, your prospect will become curious about your business and will likely be the one asking you about your business and how to be part of it. THANK YOU : ) Emmanuel A. James