Jadran France C. Rico

Issued 19th February 2022. futurelearn.com/certificates/gwqu8xq Certificate of Achievement Jadran France Rico has completed the following course: DIGITAL SKILLS: WEB ANALYTICS ACCENTURE This online course provided an insight into web analytics, its role in business and the types and techniques that can be used and why they are important in an ever-evolving digital world. 2 weeks, 2 hours per week Camilla Drejer Managing Director for UKI Responsible Business & Citizenship Accenture In association with The person named on this certificate has completed the activities in the attached transcript. For more information about Certificates of Achievement and the effort required to become eligible, visit futurelearn.com/proof-of-learning/certificate-of-achievement. This certificate represents proof of learning. It is not a formal qualification, degree, or part of a degree. In association with Jadran France Rico 98% has completed the following course: OVERALL SCORE DIGITAL SKILLS: WEB ANALYTICS ACCENTURE Running a successful online business often requires a working knowledge of web analytics. This course explored the basics of analytics and why they are important for business. It identified the different types of analytics, including descriptive, diagnostic and prescriptive, and described the various web analytics processes and metrics used to measure online success. It also provided a five step guide on how to create and apply a measurement plan. • Explore five steps to creating a measurement plan • Learn to apply analytics by looking at some challenges for businesses • Practise how to start using Google Analytics STUDY REQUIREMENT 2 weeks, 2 hours per week LEARNING OUTCOMES • Describe what analytics is • Explain why analytics is important for business • Identify the different types of analytics including descriptive, diagnostic and prescriptive • Describe the various web analytics processes and metrics used to measure online success • Describe the segmentation process and explain why it is a useful analytical technique • Identify the challenges faced by businesses in getting the right data • Describe what Google Analytics is and explain why it is a useful tool SYLLABUS Week 1 - Introductory analytics • Explore different types of analytics and why they are important for business • Review the processes, including measuring objectives and outcomes, to continually improve your product or business Week 2 - Techniques • Define segmentation and benchmarking This transcript should be read alongside the accompanying Certificate of Achievement. For more information about transcripts visit futurelearn.com. Issued 19th February 2022. futurelearn.com/certificates/gwqu8xq