Jadran France C. Rico

Issued 30th January 2022. futurelearn.com/certificates/8ghd3jt Certificate of Achievement Jadran France Rico has completed the following course: DIGITAL SKILLS: SOCIAL MEDIA ACCENTURE This online course explored how to effectively use social media for business. It provided information on how to promote your brand, set campaign objectives, how to identify the target audience and the right channels. 2 weeks, 1 hour per week Camilla Drejer Managing Director for UKI Responsible Business & Citizenship Accenture In association with The person named on this certificate has completed the activities in the attached transcript. For more information about Certificates of Achievement and the effort required to become eligible, visit futurelearn.com/proof-of-learning/certificate-of-achievement. This certificate represents proof of learning. It is not a formal qualification, degree, or part of a degree. In association with Jadran France Rico has completed the following course: DIGITAL SKILLS: SOCIAL MEDIA ACCENTURE This course explored why social media is so important for businesses today and how it can be used to establish and build brand presence. It outlined the key steps involved in promoting a brand through social media, including setting and tracking campaign objectives. Other topics covered included how to identify your target audience and the right channels, how to create engaging content, and how to manage your presence online. STUDY REQUIREMENT 2 weeks, 1 hour per week LEARNING OUTCOMES • Explain what Social Media is • Describe how it can be used to build a brand • Explain what target groups are • Identify social media channels • Explain tips for messaging • Describe the role of a Social Media Manager • Identify Social Media Management tools SYLLABUS Week 1 • What is social media? • Target groups • Social media channels • Managing your social media presence • Social media management tools Week 2 • Social media top tips • The importance of performance measurement • Social media listening This transcript should be read alongside the accompanying Certificate of Achievement. For more information about transcripts visit futurelearn.com. Issued 30th January 2022. futurelearn.com/certificates/8ghd3jt 98% OVERALL SCORE