Jacqueline Mari Salvador

MARKETING PLAN SOCIAL MEDIA MARKETING Prepared by Jacqueline Salva dor MARKETING PLANS All we need is TIME, EFFORT and CREATIVITY Determine goals and objectives Put together a winning team Maintain a consistent brand and message Determine the target audience Social Media Platform Create a content plan & calendar Monitor, engage, analyse & repeat Build a referral network SOCIAL MEDIA GOALS Increase brand awareness in both online & offline activities Get more followers, engagements on the page and inquiries in website. Improve Social Media ROI Promote the service Create a loyal fanbase Increase in-person Sales WHAT I CAN CONTRIBUTE SOCIAL MEDIA ACCOUNTS -Improve the visual look of your facebook page, Instagram Account, Pinterest ,etc. - Pick a color that is fun & lively for the children and match with the theme. - Post articles, graphics, and videos that are entertaining and will create an impact to the audience. (Some copied to HQ post) - Increase likes in Facebook, build followers and convert them to future clients/students. - Introduce the messenger bot for the page WHAT I CAN CONTRIBUTE WEBSITE - Drive traffic, engage prospects, generate leads and re-engage existing customers and close sales - Email Management/Filtering - Following up with clients/customers (sending thank you and other reminder emails) - Database building (eg. updating email or contact lists on your Research on certain topics, newsletters or others ADMIN - Data Entry - Email Management & Spport - Other typical admin duties as required. SOCIAL MEDIA POSTING SCHEDULE 7AM Most people can't resist checking their phones to see what they missed while they were asleep. 2PM Around the lunch hour is when people get a break to do what they want; that often includes checking social media. 7PM After school and work, people get the chance to relax. People may start checking their phones while they sit in transit or in front of the TV just before dinnertime. FREQUENCY OF POST 1/day, 5-10 posts/wk 1 to 3 PM post Extra: Early morning post Aim to post everyday Aleast 3-5 posts per day Extra: Early morning post Aim to post everyday 2 AM, 2 PM and 5 PM Extra: Early morning postt CONTENT CATEGORIES ENTERTAINMENT Fun Holiday Memes / Jokes Throwback/ Nostalgia Contest/ Giveaways Puzzles Comics INSPIRATION Quotes Trivia Gorgeous Images Personal stories of the owner and other people EDUCATION Link your post & other article posts Tips & Tricks Industry Research Answer of FAQs Case Studies Live Video Training CONVERSATION Questions Polls Fills in the Blank Ask for advice Caption this photo CONNECTION Behind the scene Photo of Students/ Customers Stories Photo from events attended Thanking followers Ask for Opinions/ feedback PROMOTION Freebies Services/ Products Testimonials from previous students Discounts END Thank You