Izan Mehdi
$5/hr
SEO Executive | On-Page, Technical Audit, and Keyword Research Expert
- Reply rate:
- -
- Availability:
- Hourly ($/hour)
- Age:
- 24 years old
- Location:
- Islamabad, Punjab, Pakistan
- Experience:
- 1 year
SEO Audits
IdrakAi SEO Audit:
Website: https://www.idrakai.com/
Keyword Research & Competitors: https://docs.google.com/spreadsheets/d/1mKf1MjtQmsZsKHSJR3XTHyY3W9jmNqqy_F1n9DivqVg/edit?gid=-#gid=-
Commencement Date: January 3, 2025.
Prepared By: Izan.
Executive Summary:
This audit covers both Technical, On-Page and Off-page SEO aspects. The findings also suggest practical optimizations to critical areas.
On-Page SEO:
Home Page (https://www.idrakai.com/):
Meta Title too short and under-optimized:
Recommendations: “AI Solutions for Businesses and Digital Transformation | IdrakAI”
Multiple H1 Headings(24) that leads to keyword dilution and negatively impacts SEO:
Recommendations: Use only one H1 tag per page. In this case, wrap “We're Architects of Change, Building Future with AI.” in an H1.
Missing “About Us” page:
Recommendations: Develop an informative "About Us" page that includes:
A brief history of the company.
Mission and values.
The team or leadership.
Key offerings and what sets the company apart.
A call to action (e.g., contact information, services overview).
Technical-Page SEO:
Missing Open Graph tags and Twitter Cards that cause issues for social media platforms, reducing click-through rates and engagement:
Recommendations: Add Open Graph and Twitter Card metadata in the section of each page.
Missing canonical tag which could lead to duplicate or similar URLs:
Recommendations: “”
Missing a sitemap which causes difficulty discovering and crawling all important pages on the site:
Recommendations: Create and submit an XML sitemap, either through Search Console or through Yoast SEO if its built on Wordpress.
Slow Page Speed(LCP and FCP) for Mobile version:
Recommendations: 1) Minify Javascript and CSS files.
2) Reduce unused Javascript and CSS files.
3) rel=”preload” the Largest Contentful paint.
Off-Page SEO:
Very low number of backlinks(2):
Recommendations: Focus on building high-quality backlinks through the following strategies: 1) Guest Posting.
2) Outreach.
3) Listings and Local Citations.
4) Social Media Sharing.
---------------------------------------
Callwise Audit:
Website: https://www.callwise.ai/
Keyword Targeting Document: https://docs.google.com/document/d/1vSriLdpjhv1iT2ZGiKmDFy7Ey-U-t7Ofn6VPDfloDME/edit?tab=t.0
Commencement Date: January 3, 2024.
On-Page SEO:
Home Page (https://www.callwise.ai/):
Meta Title too short and under-optimized:
Recommendations: “AI-Powered Customer Service Automation for Industries | Callwise AI”
Meta Description too lengthy which causes it to cutoff in SERPs:
Recommendation: Make it concise and add a call-to-action for better CTRs. For example: “Boost customer service with Callwise AI. Automate conversations and improve efficiency across industries. Get started today!”
Missing Alt tags:
Recommendations: Wrap images with descriptive alt tags: “The International Achievement Awards bestowed on Callwise” , “A logo of a company” , “A image of a robot”
Technical-Page SEO:
Missing Open Graph tags and Twitter Cards that cause issues for social media platforms, reducing click-through rates and engagement:
Recommendations: Add Open Graph and Twitter Card metadata in the section of each page.
Missing canonical tag which could lead to duplicate or similar URLs:
Recommendations: “”
Missing a XML sitemap:
Recommendations: Create and submit an XML sitemap, either through Search Console or through Yoast SEO if it is built on Wordpress.
Slow Page Speed(LCP and FCP) for Mobile version:
Recommendations: 1) Minify Javascript and CSS files.
2) Reduce unused Javascript and CSS files.
3) rel=”preload” the Largest Contentful paint.
4) Use explicit width and height in the HTML.
5) Defer off-screen images.
Off-Page SEO:
No backlinks(0):
Recommendations: Focus on building high-quality backlinks through the following strategies: 1) Guest Posting.
2) Outreach.
3) Listings and Local Citations.
4) Social Media Sharing.
-------------------------------------------------
Remaining Issues:
1. User Experience (UX) Issues:
Navigation Structure: The "Callwise" section on the IdrakAi homepage can confuse users as clicking on it takes them to a completely different site (https://callwise.ai/), which can throw them off if they expect to stay on the same site offering the service.
Similarly, on the Callwise homepage, clicking the "About Us" link redirects users to the IdrakAi homepage instead of a dedicated Callwise own About Us page, which could confuse visitors looking for specific info about Callwise.
Recommendations:
Separate or Clarify the Relationship: If IdrakAi is the parent company, it’s important to establish a clear relationship between the two sites. Consider adding a short description or a banner that explains what Callwise is and how it connects to IdrakAi.
Clear Branding and Messaging: If these two websites are meant to be separate, make sure each one has clear branding. IdrakAi should have its own unique About Us page detailing what it does, and Callwise should have its own unique About Us as well, describing the services it offers.
Appropriate Internal Linking: Use appropriate internal linking between the two websites. If you want to keep them connected but not interdependent, use links sparingly. For example:
On IdrakAi, you can have a "Discover Callwise" page, and include a brief summary of Callwise’s services, followed by a call-to-action (CTA) directing users to the Callwise website.
On Callwise, link back to IdrakAi as the parent company in the footer or a dedicated section, without interrupting the user flow or making the user think they're navigating back to the main page.
