Izan Mehdi

3-Month SEO Strategy for Callwise: This document outlines a focused 3-month SEO strategy for Callwise to improve search engine rankings, drive organic traffic, and establish the brand as a leader in VoIP, cloud communication, and call center solutions. Note: This strategy is subject to adjustments based on market trends and algorithm fluctuations and client’s selection of keywords. Our team will continuously monitor those shifts to ensure the strategy remains aligned with the latest best practices. Month 1: Foundation and On-Page Optimization The first month will focus on setting up essential SEO tools, conducting audits, and optimizing on-page elements to ensure the website is search-engine friendly. Key Activities: 1. Set up Google Search Console (GSC) and Google My Business (GMB). 2. Conduct a comprehensive keyword research analysis, focusing on terms like “VoIP services,” “Cloud Call Center,” and “AI-powered dialers.” 3. Perform a technical SEO audit to identify and resolve issues, ensuring smooth website functionality. 4. Optimize website metadata, headers, and content with primary keywords. 5. Publish 2-3 high-quality blogs on topics related to Callwise services, such as: “The Benefits of Cloud Call Centers for Modern Businesses” “How Call Tracking Can Revolutionize Your Marketing Efforts” 6. Ensure mobile responsiveness and optimize website speed for better user experience. Month 2: Content Development and Link Building The second month will focus on creating engaging, keyword-optimized content and starting a backlinking campaign to enhance domain authority. Key Activities: 1. Publish 3-4 blogs focusing on long-tail keywords and trending topics related to Callwise’s services, such as: “Top Features of AI-Powered Contact Centers for Customer Success” “Why VoIP is the Future of Business Communication” “Call Tracking: A Game-Changer for Marketing Campaigns” “Automated Speech Recognition (ASR): Enhancing Customer Interaction Efficiency” 2. Start a guest blogging campaign to build quality backlinks, targeting websites in the VoIP, cloud communication, and customer service niches. 3. Optimize internal linking to improve navigation and link equity, connecting pages like VoIP Solutions, Cloud Call Center, Dialer Services, and ASR as a Service. 4. Create and distribute infographics and case studies on topics like: “The Cost Savings of Using VoIP for SMEs” “Cloud Call Centers vs. Traditional Call Centers: A Comparison” 5. Submit the website to relevant business directories for telecommunications, call tracking, and VoIP services. 6. Monitor and refine strategies using analytics and performance data. Month 3: Additional Off-Page SEO and Performance Optimization The third month will focus on off-page SEO activities, refining content based on performance data, and preparing for sustained SEO growth. Key Activities: 1. Expand backlink acquisition through outreach and partnerships with VoIP and cloud communication providers. 2. Optimize and update existing blogs and website pages, ensuring up-to-date information and improved keyword targeting for pages like Contact Center AI, Dialer Solutions, and ASR as a Service. 3. Conduct a social media campaign to promote blogs and services, with targeted campaigns for platforms like LinkedIn and Twitter, showcasing: “How AI Revolutionizes Inbound and Outbound Call Centers” “VoIP for Remote Teams: A Complete Guide” 4. Implement schema markup for rich snippet optimization, including Product schema for services like Cloud Call Center and Call Tracking, and FAQ schema for common customer queries. 5. Monitor keyword rankings, traffic, and user behavior metrics to assess performance and identify areas for improvement. 6. Prepare a detailed report summarizing progress, including increases in traffic, rankings, and backlink acquisition.