Israel Olayiwola

Personal Portfolio Israel Olayiwola Social Media Management | Web Design | Digital Strategy Table of Contents ISRAEL OLAYIWOLA DIGITAL MARKETING SPECIALIST Who I Am 3 My Process What I Do 4 Project Skill Snapshot 5 Where I’m Going 6 7-9 10 Let’s connect 11 Who I Am I am a digital marketer who helps brands grow online through strategic social media management, modern web design, and digital content execution. My focus is simple: turn online attention into engagement, and engagement into results. I combine creativity with structure, using project management principles to deliver digital work that is organized, consistent, and impactful. 3 What I Do Social Media Management 4 Content creation & planning Page growth strategy Social media audits Caption writing & storytelling Community management Analytics + monthly reporting ISRARL OLAYIWOLA DIGITAL MARKETING SPECIALIST Web Design (NoCode & CMS Platforms) Business websites Landing pages Portfolio & personal websites Website optimization & updates Basic SEO setup Mobile-friendly responsive designs Digital Marketing Services Branding & identity guidelines Content calendars Email marketing (beginner) Funnel awareness & campaign planning Online reputation management Skills Snapshot ISRAEL OLAYIWOLA DIGITAL MARKETING SPECIALIST Strategy Growth Content Campaign planning, brand voice development Organic traffic optimization, paid performance tracking Email flows, blogs, landing page copy, copywriting & caption writing, brand messaging and digital storytelling. Analytics Insights (Meta, IG, Twitter) Tools Used Canva Meta Business Suite WordPress / Wix Google Workspace Trello / Notion (for 5 workflow) ChatGPT-assisted content development My Process ISRARL OLIVIA OLAYIWOLA WILSON DIGITAL MARKETING SPECIALIST Discovery Planning Optimization Brand goals, audience, voice Editorial calendar & campaign schedule Report, review, refine 1 2 3 4 Research Execution Competitors, and community behaviour. Content production and launch 5 6 Project ISRAEL OLAYIWOLA DIGITAL MARKETING SPECIALIST Brand Event Promotion – Black & White Whisky (Felabration Edition) A vibrant promotional artwork created for Black & White Whisky during the Felabration celebration. Design merges brand identity with Afrobeat-inspired elements, using bold typography and energetic colour accents to reflect cultural vibrancy and nightlife appeal. 5 Project ISRAEL OLAYIWOLA DIGITAL MARKETING SPECIALIST Yoruba Singles Forum Engagement-focused social post with bold text and expressive styling. Motivational and personalitydriven design reflecting her brand tone. Motivational and personalitydriven design reflecting her brand tone. 5 Project ISRARL OLAYIWOLA DIGITAL MARKETING SPECIALIST Dating App Launch Company Role Yetunde the Alarena Limited As Digital & Community Manager, I created culturally relevant content, engaged directly with the audience, and managed community conversations. I built structured content calendars and handled both digital and physical community initiatives. Goal Outcome Build a more active digital community around youth relationships and cultural dialogue. My hosting and moderation increased audience involvement and helped foster a more engaged, returning community. The structured formats I introduced improved content impact and strengthened the audience’s emotional connection to the brand. 7 Project ISRARL OLIVIA OLAYIWOLA WILSON DIGITAL MARKETING SPECIALIST SEO & PAID ADs Action Plan Company Role IRESS Limited I served as a research and digital support intern, carrying out SEO audits, competitor analysis, and digital insights gathering. I collaborated with the digital strategy team to interpret research findings and shape recommendations for improved visibility. Goal Outcome To research and develop insights that would guide the SEO and paid advertising plan for IRESS Renewable Energy. My insights guided keyword targeting, content structure improvements, and initial paid advertising direction. The research I produced formed the foundation of the SEO and Ads action plan used to reposition the brand’s digital footprint. 7 Project ISRARL OLIVIA OLAYIWOLA WILSON DIGITAL MARKETING SPECIALIST FELABRATION Creative & Event Operations Company Role AbelinisLimited I worked as a creative and operational support intern, helping the creative team refine event concepts while also assiting with on-site preparations. I was actively involved in monitoring the flow of activities during the event Goal Outcome To stregthen the creative and operational delivery of the FELABRATION experience. My input improved the quality of creative materials used during the festival and ensured that setup decisions aligned with event objectives. By handling pre-event checks and providing real-time support, i contributed to a smoother event flow. 7 Where I’m Going ISRARL OLIVIA OLAYIWOLA WILSON DIGITAL MARKETING SPECIALIST I’m growing into a full-service digital professional who can deliver: Complete brand online presence End-to-end website development Full social media strategy, management, and storytelling Digital systems aligned with business goals Long-term, I’m building a digital agency that merges creative design, digital marketing, and project management to help brands grow 9 sustainably. Let’s connect ISRARL OLIVIA OLAYIWOLA WILSON DIGITAL MARKETING SPECIALIST Email-LinkedIn Handle @IsraelOlayiwola 10 In Progress Israel Olayiwola Social Media Management | Web Design | Digital Strategy