Iris Montesclaros Agcaoili

PROJECT AUDACITY A PODCAST PLAN FOR NN The Big Idea NN discusses various topics that are covered by a marriage of her personal brand, interests, life experiences and the Inspirational Gifts brand. This includes mompreneurship, being a woman mogul, building a business and thriving, work culture in the UK, success, family, and current relatable issues. Niche topics can be covered in lengthier episodes with a guest. 1. Brand What is the brand impression? ➔ CURRENT Speaking to a 35-year demographic, the podcast gives shape and color to what female entrepreneurship means today through relevant topics without being too generic, whiny or preachy about it. ➔ STRONG Delivered with conviction, and keen for new ideas, PA is an example of passionate, relatable, and motivating discussion for the everyday woman.. The language employed is unfiltered, but relatively wholesome, to maintain authenticity and candor while discussing topics which can, at times, be delightfully and painfully ordinary. Note English as the medium of the podcast that will mostly cater to the female BC1C2 market How about image? The real. While refraining from exposing very intimate details of NN’s personal life (significant others’ names and work), employers, friends, and family members’ details), we regularly share images Note and thoughts with a vulnerability and gumption that haven’t gone through a Facebook, Twitter and Instagram images multitude of filters. should be streamlined and cohesive. Mum, I’m a Rich Man. Retelling a herstory of the 21st century British womxn WHO. DOES. IT. ALL. For and by [s]heroes. Hosted by UK-based serial entrepreneur, wife, mum, and digital marketing consultant Natalia Nicholson. Color Palette. Logo and Season 1 Thumbnail. 2. Content By the end of this section, your audience should be able to access: ➔ 30min podcast Done by NN or with a guest in one sitting, a specific topic is discussed and covered in each podcast ➔ Excerpts Quotes, relatable images (relevant to present and a week past’s kicks. and 30-sec videos from previous podcasts will be posted on Facebook, Instagram and Twitter The meat of it. After agreeing on a predetermined series of topics (10 topics with outlined talk points are lined up for recording at any given time), NN will make a talkpoint plan for each topic, will record 30 minutes of discussion, and will be edited by the creative director and uploaded by the tech officer. A similar express process is applied for nugget podcasts What Natalia will be saying Queen of the House The Future is Female This covers family, domestic maintenance, and the seemingly-mundane topics and tips for young parents. This show also discusses female-centric issues, realities, and concerns in this increasingly progressive era. Authentic Living The changes that affect our lives, the changes we want to see, and the changes we want to cause. Social media announcements of new episodes are posted immediately after upload. Note Facebook: 2-3 sentences per post. Instagram: 2-3 sentences per post. Twitter: 100 characters only. How should she engage with her listeners? Queries about the Nat’s social media pages can be answered in 1st person voice. Encouraging feedback, suggestion and comments which can be acknowledged, answered or favorited. Negative comments and trolling should be ignored. Listeners who send abusive comments or messages will be blocked. 3. Technicals ➔ Microphone 3 units with pop filters ➔ Mixer 3-5 mic channel mixer ➔ Headphones Individual ➔ Notepad Digital or paper; for talkpoints ➔ Editing software Audacity of Audition (free!) Monday, Wednesday, and Friday are upload days. The target is 3 episodes recorded, edited, and uploaded every week by March. Upload Workflow Natalia >>> Creative Director & Graphic Designer >>> Tech Officer & Marketing Officer 4. Channels ➔ Podcast Host Anchor (free), Simplecast, and Podbean ➔ Listening Platforms Google Podcast, Spotify, iTunes, Stitcher, RadioPublic, Breaker, Castbox, Overcast, Stitcher, Youtube(?) ➔ Monetize Through number of listens, subscribers, services offered, and brand partnerships Targets February 2020 March 2021 Start podcast Hit 50,000 listens and 1000 subscribers 2020 September 2020 A more regular podcast guesting schedule and partnerships 2021 June 2021 Attend London podcasting and content creation events 5. Best practices ➔ JUST. CREATE. Do not be obsessed with the external numbers, Just put in content. Religiously. ON-TIME, without excuses. ➔ Self-audit Make sure your topic matrix and talkpoints are done and done well. . ➔ Be hella updated Listen to outstanding podcasts. Take notes. Read current events daily. Band women together, regardless of race, creed, and age, on becoming the best versions of themselves. Note Once a month we will have an internal meeting that is focused on topics, marketing, and guests which we can discuss and agree on implementing for the following month on this platform. Market to networks! After 10 episodes we can start marketing the podcast to podcast networks in the UK or even the international ones. These networks operate by getting a cut from advertisers fees or sponsorships (from which you get your lion share). They can help with equipment, post-production, facilities, and scouting for appropriated advertisers or sponsors. This implementation can turn this platform into another income stream.