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What is SEMrush? SEMrush can be defined as powerful software that provides digital market intelligence including website audits, social media monitoring, rank tracking, website traffic information, and other SEO-related data. It is highly known for its competitive analysis features that help the clients to see their competitor’s performance by giving valuable information about display advertising, paid and organic research, and link building which can be used for strategic decision making in implementing SEO campaigns. It also shows data statistics of competitors doing poorly so the clients can avoid the same strategies. Using the information provided by several metrics and charts, this software can be used to evaluate various domains and estimate what it would take to outrank competitors. In addition, it helps with SEO analysis by showing the clients’ business ranks on search engine results. It also recommends steps to improve the current ranking and provides an audit on backlinks that determines which ones are worth maintaining and ones that need to be removed. This SEO management software can also analyze ad strategy and gives recommendations on keywords that are relevant to the content and will boost the search engine rankings. By performing a keyword search, clients can track the success of the SEO campaign on various social media channels. SEMrush software increases the SEO standing by updating the website with engaging and thoughtprovoking content that works well with the target audience. It creates promotional opportunities that help to build the brand reputation. Over the years, obtaining success in the field of online marketing has never been easy; but with the help of marketing analytics software like SEMrush, marketers can be at ease in just a few clicks away. Benefits SEMrush is an all-encompassing SEO suite with multiple tools to help improve the website’s ranking in search result. 1. Over-all Performance Monitoring Before analyzing how well competitors are doing and what they are doing right, it is important to have a better understanding of what oneself is doing. SEMrush gives an overview of the site’s performance along with the details like: Organic keywords – shows all used keywords to attract free traffic Ads- shows advertisement if there’s any Position Tracking - estimate the website’s trend of visibility using a set of target keywords Site Audit- checks the overall site health to know if there are SEO issues to fix Social Media Tool – keep an eye on all following social media channels Brand Monitoring – checks for conversation mentioning the brand Backlink Audit – checks for a toxic link in order get rid of bad links This helps the clients to keep tracks on all their data regarding traffic, sales, and ranking. The brand’s rank can be shown on a real-time basis and sends monthly SEO reports in PDF format to monitor the progress and traffic growth over the last 12 months. 2. Competitive Advantage SEMrush is a great tool for companies looking to understand the competitive landscape in detail. It’s the perfect competitor research tool that offers data into the SEO tactics of competing brands. The software shows what keywords boost competitor’s search engine ranking, and helps the client to create a strategy that can counter that. It also shows all the details of the competitor’s traffic along with their sources. Furthermore, SEMrush updates the companies whenever a new player appears in the market and observes how the website rankings change. Through the provided information, brands are enabled to improve their SEO campaigns. 3. Strategic Advertising One of the best ways to make money online is to look for advertising opportunities. By gathering intelligence on rival’s advertising strategies, knowing their strengths and weaknesses can give leverage for their brand. SEMrush allows companies to compare advertising approaches with those of their rivals. By doing so, brands are able to look inside their competitor’s strategy, allowing clients to identify and target certain keywords that competitors overlook. The clients can use this information in creating ads for their own pay per click campaign. This also allows adjusting the budget uncovering the ad used by the competitor, thus getting a bigger market share. 4. Expanded Social Media Reach SEMrush provides tools that assist the social media manager in monitoring performance and progress against competitors, thus making the social media routine and analysis a lot easier. The Social Media Toolkit consists of two tools including the Social Media Poster that offers an easy way to post content on Facebook, LinkedIN, Instagram and Twitter without leaving the SEMrush interface, while the Social Media Tracker keep tabs on the social media accounts of the closest competitors and compare the growth and engagement levels of both parties. The reports enable to quickly identify all the points of the target audience’s social media preferences. Overall, the Social Media Toolkit gives a full suite of social media workflow and analysis all in one place. 5. Tactical Content Marketing Content professionals such as content writers, strategists, project managers, and editors can easily manage tasks and create content that resonates the audience by using the Content Marketing Toolkit opted by SEMRush saving them time and effort. The tool includes: Content Audit- filters website contents that can be optimized or removed for good. Post Tracking- measures the content’s performance by tracking its backlinks, rankings, and branding in one place. It can analyze and perform marketing strategies depending on findings from competitors’ posts. Topic Research- use to find popular content ideas pertinent to the audience and discover top headlines for the target topic. SEO Content Template- gives a recommendation on how to make content SEO-friendly and find the right balance between creativity and optimization. Brand Monitoring- evaluates resources of the most prospective distribution channels that will help the content to reach its full potential. Features Straightforward User Interface While there is a ton of information, SEMrush can be easily navigated by the user with its neat and organized dashboard. Navigations are displayed simply from top to bottom on the sidebar with a similar layout that can be easily familiarized. SEMrush also provides informative tooltips that show helpful information and definitions in every hovered text. Graphs and charts are all color-coded to make analysis easy. Analytic Reports SEMrush offers a complete insight into competitor’s performance. It allows the client to build a successful content strategy by using organic and paid search, advertising, and link building. Organic Research- Reaching the top search engine rankings is only manageable with the right keywords. With SEMrush Organic Research data, clients can gain insights into competitors’ organic content strategy. By evaluating the competitors’ web performance indicator such as traffic, search volume, number of search result and trend, they can easily compare data and later use for optimizing new ideas for content. Advertising Research- SEMrush gives access to valuable data on competitors’ PPC marketing activities, budgets, best keywords, their most profitable copies, and their Adwords usage trends. Users can also get a close-up view and maximize competitors’ result of their PPC investments and compare PPC metrics to identify own strengths and weaknesses. Clients can benefit from their rival’s experience with ad campaigns and avoid the same PPC mistakes while saving time and money. Display Advertising- SEMrush shows and analyzes competitors’ and big shots’ engaging ad headlines, text and media ads, call to action and special incentives they’ve used. It also gives a quick understanding of ads stability in generating conversions and helps analyze relevant data and find ideas in monetizing the website that will increase the brand’s AdSense earnings. Backlinks- SEMrush checks all links pointing to the client’s domain and their quality for performing link audits. It helps to acquire competitive link intelligence by giving information on client and competitors’ backlinks. Using a deep analysis, they will be able to improve link building strategy and spot new traffic sources. Discover which trusted web sources refer to the domain by taking a peak on your competitors’ authority links. Product Listing Ads – SEMrush allows users to edit ads and get insights into PLA competitors’ product feeds. It helps to discover common PLA keywords and compare their rankings by using the Domain vs. Domain tool to evaluate rival’s PLA strategies. Using all the armed information, clients can enrich their own profitable keywords and ensure the growth of income. Tools Combine and visualize data to compare competitive domains by using tools including keyword difficulty, charts, and keyword magic tool Keyword Difficulty- To perfectly optimize the content with search terms that will rank in search results, the SEMrush Keyword Difficulty tool helps to overrun the competitors’ targeted keywords by discovering search terms easily using a keyword that needs to be focused on indicated by its difficulty. This tool helps to estimate the level of competitors’ organic position gaining an advantage in search engine rankings. Charts- SEMrush use visualizations to illustrate online rivals’ web presence. Users can get an instant understanding of what is going on with the competition using the data presented in line, bar, or pie graphs. Keyword Magic Tool- The special SEMrush algorithm allows the user to build long-tail keywords that will boost rankings in SEO campaigns. Related keywords are semantically suggested and sort into a group by search topic with over 2 million keyword finds. It also organizes workflow across multiple projects by creating up to 50 target keyword lists and assigns them to each individual client, website page, or topic. Projects SEMrush aims to provide all necessary metrics that will increase clients’ online marketing strategy. By doing so, SEMrush developed tools that will track and discover competitors, check the sites’ health with the SEO analysis tool ensuring the security of websites by detecting all possible AMP implementation issues. The platform also monitors the brand reputation and analyzes ranking factors affecting the websites’ performance. In addition to that, SEMrush also offers tools such as Social Media Toolkits, On Page SEO Checker, Backlink Audit Tool, Content Analyzer, and PPC Keyword Tool that caters competitive function to clients’ needs. Pricing SEMrush offers four pricing plan options including Pro, Guru, Business, and Enterprise in full details below: Pro Pricing: $99.95 per month Features: Domain and Keyword Analytics Results per report – 10 000 Reports per day – 3 000 Traffic Analytics Available reports – overview Projects Project: 5 Keywords to track – 500 Pages to crawl – 100 000 SEO Ideas Units – 500 Pages per OTI campaign – 30 Social profiles for monitoring – 50 Social profiles for posting – 10 Sharing with “edit” access Reporting Schedules PDF Reports – 5 User Management Users included – 1 Price per additional user - $70/month Max additional users – 1 Other API access – n/a Guru Pricing: $199.95 per month Features: Domain and Keyword Analytics Results per report – 30 000 Reports per day – 5 000 Historical data Traffic Analytics Available reports – all Results per report – 1 000 Historical data Projects Project - 50 Keywords to track – 1 500 Pages to crawl – 300 000 SEO Ideas Units – 800 Pages per OTI campaign – 40 Social profiles for monitoring – 100 Social profiles for posting – 30 Multi-targeting Sharing with “edit” access Reporting Schedules PDF Reports – 20 Branded PDF Reports User Management Users included – 1 Price per additional user - $140/month Max additional users – 2 Other API access – n/a Business Pricing: $399.95 per month Features: Domain and Keyword Analytics Results per report – 50 000 Reports per day – 10 000 Historical data Product Listing Ads Traffic Analytics Available reports – all Results per report – 5 000 Historical data Location Projects Projects - 200 Keywords to track – 5000 Pages to crawl - SEO Ideas Units – 2 000 Pages per OTI campaign – 50 Social profiles for monitoring – 300 Social profiles for posting – 50 Multi-targeting Sharing with “edit” access Sharing with “read-only” access Reporting Schedules PDF Reports – 50 Branded PDF Reports White label PDF Reports User Management Users included – 1 Price per additional user - $140/month Max additional users – 9 Other API access Enterprise Pricing: Payment varies on plan’s customized feature Features: Domain and Keyword Analytics Results per report – upon request Reports per day – upon request Historical data Product Listing Ads Traffic Analytics Available reports – upon request Results per report – upon request Historical data Location – upon request Projects Project: upon request Keywords to track – upon request 00 Pages to crawl – upon request SEO Ideas Units – upon request Pages per OTI campaign – upon request Social profiles for monitoring – upon request Social profiles for posting – upon request Multi-targeting Sharing with “edit” access Sharing with “read-only” access Reporting Schedules PDF Reports – upon request Branded PDF Reports White label PDF Reports User Management Users included – upon request Price per additional user - upon request Max additional users – upon request Other API access Annual Pricing Model Pro: $999.40 (save $200) Guru: $1999.40(save $400) Business: $3999.40 (save $800) Technical Details SEMrush SEO Software supports Android phones, tablets, and iOS devices that allow users to monitor their online marketing progress on the go. For a maximized feature, users are encouraged to use the web-interface available in Windows and Mac OS. The platform is only available in the English language, thus can still be of pivotal use from small to large enterprises internationally. It is hosted by Cloud database enabling the users to have access as provided by the service. Support Details SEMrush Customer Support team offers email, phone, training, and live supports that will answer any service-related questions.