Irena Joannides
Expert Editor | Published Writer | Book Designer
- Reply rate:
- -
- Availability:
- Hourly ($/hour)
- Location:
- Toronto, Ontario, Canada
- Experience:
- 10 years
A Community-Centric Token that pays
Daily Passive Income
WH ITE PAPE R
1.0
Execu ve Summary
4
2.0
The Crest DigiAd Pla orm and The Online Marke ng Industry
5
2.1.0 A highly lucra ve industry
5
2.2.0
5
Making the most of the online marke ng industry with The Crest
DigiAd Pla orm
3.0
Why Invest in Crest Token?
6
4.0
Why Sign Up on Crest?
7
4.1.0 Anyone can earn on Crest
4.2.0 Crest takes the guesswork out of affiliate marke ng
7
4.2.1 You don't have to be a “marke ng guru” to earn
4.2.2 Earn from the most profitable campaign
7
4.3.0 The advantages of the Crest Pla orm for Adver sers and
Publishers/Affiliates
8
The Crest Ecosystem
9
5.1.0 The Pla orm
5.1.1 The Pla orm for Adver sers
9
5.1.2 The Pla orm for Publishers/Affiliate
5.1.3 The Pla orm for Community Members
11
5.2.0 The Crest Internal Exchange and Crypto Trading Pla orm
5.3.0 The Crest Affiliate Marke ng Educa onal System (CAMES)
5.4.0 The Crest Community Forum and The Crest Cares Founda on
13
6.0
About the Token and Distribu on of Funds
16
7.0
How to purchase Crest Tokens
17
7.1.0 Which currencies can investors use to purchase CSTT?
17
Various income streams for Members
18
8.1.0 DigiAd Campaigns
18
5.0
8.0
7
7
-
2
8.0
Various income streams for Members
18
8.1.0 DigiAd Campaigns
18
8.2.0 Internal Exchange – Crypto Trading Pla orm
18
8.3.0 Staking Income
8.4.0 Referral Program
18
9.0
Roadmap
20
10.0
How to Par cipate in the ICO
21
11.0
Promo on of the Crest DigiAd Pla orm
22
12.0
The Benefits of Being a Crest Member
23
13.0
Con nuous Development of the Crest DigiAd Pla orm
24
14.0
The Crest Team
25
15.0
Disclaimer
29
16.0
Glossary
30
19
3
– the brainchild of a team
of online marke ng and blockchain
experts – is a self -sufficient, mul func onal,
community-centric ecosystem built
around a blockchain-based adver sing
pla orm.
The heart of the Crest ecosystem is the DigiAd Pla orm,
which combines the advantages of an ERC-20 token, the
transparency of smart-contract technology, and the
power of AI. The pla orm is designed to run both noncrypto related campaign ver cals and crypto-to-crypto
related ads on the blockchain.
It enables Adver sers and Publishers/Affiliates to tap into the large crypto market and earn revenue in
crypto. It allows Members - though they may not be marke ng specialists - to earn passive income from
the most profitable campaigns, which are chosen and managed by the pla orm's internal team of marke ng
experts. The Crest ecosystem also offers its users poten al addi onal income sources through staking,
referrals, and cryptocurrency trading.
The Crest (CSTT) U lity Token is the only payment unit accepted in the ecosystem. Arguably, the Crest
token is less prone to market vola lity than most cryptocurrencies as it is ed to the lucra ve and evergrowing online marke ng industry through an actual business applica on, which is u lized by a substan al
global community.
There are four other components that complement, support and strengthen the Crest DigiAd Pla orm,
adding func onality and scalability to the ecosystem. These are: Crest's Internal Exchange, which facilitates
and expedites payment transac ons; Crest's Crypto Trading Pla orm, which provides further opportuni es
for profit; the Crest ffiliate Marke ng Educa on System (CAMES), which helps experienced marketers
hone their skills and trains members to join their ranks, thereby constantly expanding the pla orm's
influence and market-share; and last but not the least, the Community Forum, where members can interact
and contribute to the decision-making process as the pla orm grows.
By applying the combined powers of AI and blockchain technology to the $330bn online marke ng industry,
the Crest DigiAd Pla orm takes blockchain-based adver sing into the future. Its robust and user-friendly
interface is designed to serve all users – from expert marketers to members with zero marke ng experience
– while being profitable for all. Its viable and sustainable business model gives stability and longevity to th
ecosystem and to the token.
4
2.1.0 A highly lucra ve industry
Digital adver sing and online marke ng are among the most important forms of marke ng and adver sing
in today's economy. In 2017, global digital ad spending exceeded $204bn; it is expected to reach $330bn by
2020. Alphabet Inc. (Google's parent company) alone took more than 17% of the market – that's $34bn in
2017.
The team behind Crest has decades of combined experience in online marke ng. Their ventures a ract
approximately 20m unique visitors each month, genera ng a monthly average of $780k. The Crest DigiAd
Pla orm is based on their exper se.
2.2.0
The Crest DigiAd Pla orm makes the most of the online marke ng industry
Crest DigiAd is an online marke ng and digital adver sing pla orm, designed to run both non-crypto
related campaigns and crypto-to-crypto ads on the blockchain. Being a blockchain-based applica on, it
offers the fast transac ons, transparency, traceability, and smart contract technology of an ERC-20 token.
5
Crest (CSTT) is a non-minable ERC-20 u lity token built on the Ethereum smartcontract pla orm.
Crest tokens will be used to make payments in the Crest ecosystem, where members can fund campaigns,
unlock the Crest Affiliate Marke ng Educa onal System (CAMES), stake, and trade. They will also be used
on an addi onal ad server pla orm (currently in demo/alpha), where Adver sers and Publishers/Affiliates
from crypto and non-crypto related businesses will run marke ng campaigns – thereby providing an
addi onal revenue stream to the Crest ecosystem.
Crest (CSTT) is expected to have stability and capital protec on as it is intrinsically ed to the lucra ve
online marke ng industry through an actual business applica on, which is supported by a global community
and mul ple income streams.
6
4.1.0
Anyone can earn on Crest
The Crest DigiAd Pla orm is designed to serve three user segments: Adver sers, Publishers/Afliates, and
anyone who signs up as a Crest Community Member.
Adver sers and Publishers/Afliates can earn revenue in crypto, tap into the crypto market, promote
crypto products amidst the various adver sing bans, and earn revenue outside of the crypto space.
Community Members, though perhaps not marke ng specialists, can earn passive income from campaigns,
which are run by the pla orm's internal team of marke ng experts.
4.2.0
Crest takes the guesswork out of affilite marke ng
Millions of people pursue the dream of genera ng passive income through afliate marke ng. However, the
reality is that the overwhelming majority lacks the know-how, skills, or resources to choose the most
profitable campaigns and promote them effec vely. As a result, substan al returns from online campaigns
are the purview of “marke ng gurus” only. This is where the Crest DigiAd Pla orm comes in.
4.2.1
You don't have to be a “marke ng guru" to earn
The Crest DigiAd Pla orm enables its members – although they may not be marke ng specialists – to
generate consistent income in this industry. How? Simply by pu ng their Crest tokens to work – in other
words, by alloca ng their tokens to the most profitable campaigns running on, and funded by, the Crest
DigiAd Pla orm. These campaigns will be selected and managed by Crest's internal marke ng experts, the
Ad Campaign Team. Earnings will be propor onate to the amount of Crest Tokens each member puts to
work – the more you invest, the more you earn. Earnings will be paid in cryptocurrency on a daily basis.
4.2.2
Earn from the most profitble campaigns
Some of the industries that the Crest DigiAd Pla orm will focus on are Retail, Technology, Gaming, Financial
Services, the Automo ve Industry, Health, Beauty, Crypto and Blockchain. These have been shown to be the
most profitable industries for
affiilate marke ng and digital adver sing.
7
4.3.0 The Advantages of the Crest pla orm for Adver sers and
Publishers/Affilites
The Crest DigiAd Pla orm offers many benefits and advantages to Adver sers and Publishers/Affiliates
regardless of whether they specialize in crypto or non-crypto products and campaigns. These benefits are
The pla orm opens up new revenue opportuni es for Adver sers and Publishers/Affiliates both in
crypto and non-crypto markets.
It enables Adver sers and Publishers/Affiliates not focused on crypto to enter the large and ever
growing crypto/blockchain market.
Amidst the adver sing bans imposed by the major pla orms such as Facebook, Google and LinkedIn,
crypto projects (e.g. ICOs, exchanges, trading pla orms, wallets, blockchain projects) can promote to a
wider global audience through a network of crypto and non-crypto focused Publishers/Affiliates
The pla orm enables its users to generate income in crypto.
It allows crypto-focused Publishers/Affiliates to generate income outside of the crypto space
The pla orm offers the fast transac ons, transparency, traceability, and smart contracts of a
blockchain-based applica on.
8
The Crest ecosystem is built around its unique DigiAd blockchain-based adver sing Pla orm. It is made up
of five components, each one serving a dis nct func on. Designed to complement each other and work
seamlessly together, these components are:
The Crest DigiAd Pla orm
The Internal Exchange
The Crypto Trading Pla orm
The Crest Affiliate Marke ng Educa onal System (CAMES
The Crest Community Forum
The Crest ecosystem enables its users to earn income from ad campaigns, staking and referrals, to learn
online marke ng, to profit from trading cryptocurrencies, and to contribute to the growth of the ecosystem
5.1.0
The Crest DigiAd Pla orm
By combining their exper se, the Crest team has developed a robust and user-friendly adver sing pla orm
composed of so ware and hardware elements.
The DigiAd Pla orm will run proprietary so ware on dedicated ad servers equipped with self-learning
algorithms. An ad server is a piece of adver sing technology (AdTech) used by publishers, adver sers, ad
agencies and ad networks to collect data as well as manage and run adver sing campaigns. Ad servers make
instantaneous decisions about which ads to show on a par cular website and then serve them.
9
DigiAd's intelligent ad servers uniquely iden fy several data points using real- me and up-to-date website
tracking, as well as historical data on various devices to determine which ads to serve to a specific consumer
at a specific me. For example, if Jane Doe is searching for moisturizers, the ad servers will display ads for
relevant skin care products.
As with all affiliate marke ng and ad mone za on, the Crest DigiAd system sends unique leads to the
relevant adver sing offers (on the backend on the ad server), genera ng profit from Cost-Per-click (CPC)
and Cost-Per-Ac on (CPA) arrangements with the adver sers.
The Crest DigiAd Pla orm will be divided into three main sec ons. Each sec on will be designed to serve
one user-segment, i.e. Adver sers, Publishers/Affiliates, and Crest Community Members. While anyone can
sign up as a member, users wishing to sign up as Adver sers or Publishers/Affiliates must meet certain
criteria. Members can sign up as Adver sers and Publishers a er developing their skills through the Crest
Affiliate Marke ng Educa onal System (CAMES)
5.1.1
The Crest DigiAd Pla orm for Adver sers
The DigiAd Pla orm will enable Adver sers to set up and run both non-crypto related ad ver cals and
crypto-to-crypto related ads within the blockchain. The process will be simple and managed through a
robust and user-friendly interface. The steps to set up a campaign are as follows:
1.
Enter the campaign informa on, such as the campaign name, the ad offer (the ver cal based on the
industry), the pricing model (CPC, CPA, etc.), and the adver sing budget (based on the market value of
CSTT, calculated in real- me on the backend API interface of Crest's internal crypto exchange).
2.
Enter the ad se ngs. These include the target URL, widgets, filters, audience category,
device, GEO, etc.
3.
Enter the campaign schedule.
4.
Launch the campaign.
5.
Track the results.
Once a campaign is set up, it becomes visible on the DigiAd pla orm. Two types of users will be able to
review the campaign and decide whether they wish to fund it:
Publishers/Affiliates: Publishers and ffi liates can choose from the available ads and promote the
ones that are most relevant to their par cular niche (e.g. the automo ve industry).
The Crest Ad Campaign Team: The online marke ng professionals that make up Crest's internal Ad
Campaign Team will regularly review the offers listed on the pla orm. They will choose the ones they
consider to be the most profitable and run them on behalf of Crest community members
10
Crest's Ad Campaign Team will fund the selected campaigns with the tokens that Crest members have
allocated to the DigiAd pla orm at that me. The combined earnings from all campaigns will be
collected into a single pot and divided propor onately among those Crest members who have
invested.
The Crest DigiAd Pla orm for Adver sers and Publishers/Affiliates will be located at
www.crestpla orm.com. It will have a smooth API interface with the Internal Exchange and with the Crest
Members' Sec on on www.cres oken.com
5.1.2
The Crest DigiAd Pla orm for Publishers/Affiliates
Crypto and non-crypto Publishers/Affiliates can easily subscribe to the Crest DigiAd Pla orm and start
earning from ads displayed on their websites or traffic sources. Publishers/Affiliates will be able to run
exis ng campaigns by comple ng the following steps:
1.
Registering and verifying their website. This can be done either by uploading Crest's file to the root of
their site or by placing a unique tag at the site's front page (further instruc ons will be provided).
2.
Selec ng the revenue model, the campaign ver cals, and the topics allowed for placement on their site
or traffic source
3.
Selec ng the parameters, such as GEO, trafc audience preference, restric ons, etc.
4.
Reviewing the lis ngs. Based on the above data, the DigiAd server will generate a drop down menu of
ad offers that match the user's criteria and commercial terms.
5.
Selec ng the offer they want to promote.
6.
Star ng tracking the results as well as income.
11
Publishers/Affiliates will be able to track their earnings, which will be paid to them in Crest tokens
(CSTT). They will then be able to reinvest their CSTT into new campaigns or exchange them for other
cryptocurrencies (e.g. BTC, ETH, XMR) on Crest's Internal Exchange. They will also be able to withdraw
them to any external exchange where CSTT is listed, or to an external ERC-20 compa ble wallet. A third
op on will enable them to earn interest by staking the tokens on the Crest pla orm.
5.1.3
The Crest DigiAd Pla orm for Community Members
The overwhelming majority of Crest users will not meet the criteria to sign on as Adver sers or Publishers/
Affiliates. They will benefit from the DigiAd Pla orm in the following way
Earn passive income from the most profitable ad campaigns running on the pla orm by alloca ng their
CSTT tokens to the promo ons.
Earn passive income from staking and the referral program.
Access the Crest Afliate Marke ng Educa onal System (CAMES), which will provide training, tools,
and resources to help members become skilled a liate marketers.
Subscribe directly to the DigiAd Pla orm as Adver sers and Publishers/Affiliates once they have
honed their marke ng skills.
Trade cryptocurrencies on Crest's Crypto Trading Pla orm.
12
5.2.0
The Crest Internal Exchange & Crypto Trading Pla orm
CSTT Tokens will be the only payment unit used in the Crest ecosystem. In order to facilitate and expedite
transac ons, CSTT will be available for purchase and exchange on Crest's Internal Exchange along with
other cryptocurrencies such as Bitcoin (BTC), Ethereum (ETH), and Monero (XMR).
Crest's Internal Exchange will communicate with the ad server, as well as with other external exchanges and
trading pla orms, via a customized Applica on Programming Interface (API). This will deliver real- me
market data for transac ons.
In me, Crest's Internal Exchange will be expanded into a full trading pla orm, where numerous
cryptocurrencies can be bought and sold. Crest's Crypto Trading Pla orm will be equipped with features
such as real- me rates, order placement, and buy/sell limits to enable crypto-investors to profit from market
vola lity.
Market forces will determine the exchange rate of Crest (CSTT) both on the Internal Exchange and on
external exchanges/trading pla orms.
5.3.0
The Crest Afliate Marke ng Educa onal System (CAMES)
The Crest DigiAd Pla orm is the brainchild of a team of online marke ng experts with combined campaign
revenues of nearly ten million dollars annually. The team is developing an educa onal system which will be
available exclusively through the Crest ecosystem.
The Crest Affiliate Marke ng Educa onal System (CAMES) will help pla orm users develop or sharpen
their marke ng skills. A valuable resource for informa on, educa on, and training, CAMES will train
members to become publishers or adver sers themselves, earn income consistently, and op mize their
crypto and non-crypto projects using the pla orm. They will learn how to develop traffic and leads,
mone ze websites, run effec ve campaigns etc.
13
CAMES will offer free resources and lessons, as well as advanced tools and in-depth tutorials, which will be
accessed through payments in CSTT tokens.
By training users to run effec ve campaigns, CAMES ensures the success, stability, and longevity of the
Crest DigiAd Pla orm. Simply put: The more users learn, the more they will earn and use the pla orm. As
the pla orm a racts more users, more funds will be allocated to campaigns, thereby expanding the
pla orm's influence in the marketplace. The Crest DigiAd Pla orm is poised to become a major player in the
global online marke ng industry, which is expected to reach $330bn by 2020.
5.4.0
The Crest Community Forum & The Crest Cares Founda on
The Crest ecosystem is focused on crea ng and fostering values that benefit its community, where members
are considered partners and stakeholders. Like on the Bitcoin Founda on and the Ethereum Founda on,
members will be able to share informa on, discuss issues, and voice their opinions on the Community
Forum.
As the Crest ecosystem con nues to develop, members will have input in the decision- making process
through the Community Forum.
A percentage of the net profits generated by the Crest DigiAd Pla orm will be allocated to the Crest Cares
Founda on on a quarterly basis. The mission of the founda on will be to contribute to the growth of the
global blockchain/cryptocurrency technology and community. It will support ini a ves and projects that
increase awareness and educa on, that foster innova on and development of the blockchain/
cryptocurrency industry around the world, as well as other worthy and charitable projects.
Crest members will be able to nominate and vote for the projects that they wish to see funded by the Crest
Cares Founda on.
14
Crest Platform Interface Flowchart
Ad Campaign Display
Extenal exchanges,
COIN MARKET CAP etc.
Tracking information
is fed to third-party
via API.
Campaign
Staking
Int. Exchange
Machine learning
Exchange server
Ad Server
(BACKEND)
(BACKEND)
Funds from Ad
Network (ETH/BTC/
CSTT) are run
through the
exchange platform to
generate liquidity for
Crest members.
Ad Network for the public is built
on top of the Ad-Server
Ad Network (Front-End)
Advertisers
Publishers
Campaign funds from
community is used to
run protble Ad
Campaigns.
Advertisers pays in ETH/BTC/
CSTT (run through internal
exchange server)
Third-Party Advertisers &
Publishers register to run Ads
using CSTT tokens
15
Token Sale Information
12,500,000
Total Supply
51. 20 %
8%
Main ICO
(6,400,000)
Pre Sale ICO
(1,000,000)
36. 80 %
4%
Staking Reserve
(4,600,000)
Bounty Reserve
(500,000)
Our token is an ERC-20 token and will be issued via smart contracts. Ethereum (ETH), Bitcoin
(BTC) and Monero (XMR) will be accepted during the ICO.
Use of Proceeds
12,500,000
Total Supply
25%
15%
Stability
Reserve
Development
Team
20%
15%
Marketing &
Promotion
Platform
Development
20%
5%
Initial DigiAd
Campaign
Bounty/Token
Buyback
*Stability Reserve funds will be locked up to guarantee platform stability
**Development Team funds will be released over 12 months
16
An ERC -20 token, Crest (CSTT) will be issued through smart contracts.
The token can be purchased during one of the following phases:
Phase 1: Pre-ICO Sale
For a limited me, early supporters can purchase Crest tokens at the lowest possible price. Before the
launch of the ICO, the price of one CSTT is $0.25.
100% of the funding raised during the pre-ICO phase will go towards the con nuous development of the
Crest DigiAd Pla orm before, during, and a er the ICO.
Phase 2: Main ICO Sale
During the ICO, tokens will be sold in 8 rounds – 800,000 CSTT tokens will be available for sale in each
round.
The price of each token will begin at $0.30 in the first round and increase by $0.20 in each subsequent
round.
The total token purchase for each investor will range between 100 and 50,000 CSTT. Every investor
can purchase his/her maximum in one round, or spread across mul ple rounds.
A er the ICO
A er the ICO, CSTT tokens will be available for sale at market price on Crest's Internal Exchange, as well as
on other cryptocurrency exchanges where Crest Token will be listed.
7.1.0 Which currencies can be use to purchased CSTT?
Ethereum (ETH), Bitcoin (BTC), and Monero (XMR) will be accepted before, during, and a er the ICO. No
fiat currency is accepted
17
8.1.0
DigiAd Campaigns
This passive income stream offers the highest returns – between 1.15% and 2.25% daily for 89-179 days.
How does it work?
Members can earn consistent, passive income simply by funding the most profitable campaigns running on
the DigiAd Pla orm. These campaigns will be selected and managed by Crest's internal marke ng experts,
the Ad Campaign Team.
The total revenue from these campaigns will be collected into a single pot and dispersed among the
members, according to their level of investment. In other words, each member's earnings will be
propor onate to the number of tokens they have put to work. The more they invest, the more they will earn.
Depending on their ad-spend, members can consistently earn between 1.15% and 2.25% daily consistently
for 89-179 days. The ini al ad-spend is included in the daily payout.
Earnings will be paid to members in CSTT on a daily basis.
*Kindly note that your ini al capital release is inclusive in the daily payout return.
8.2.0
Internal Exchange* – Crypto Trading Pla orm
CSTT token holders can profit by buying and selling their tokens on the internal and external crypto
exchanges.
The Crest Pla orm will not manipulate trading ac vi es on its internal exchange. The true value of
CSTT will be determined by market forces (supply and demand).
8.3.0
Staking Income
What is staking?
Staking means earning interest from holding tokens without selling them or using them in transac ons for a
period of me.
Staking allows Crest token holders to earn passive monthly dividends in the form of CSTT tokens. They
simply deposit a number of tokens in their “Staking Wallet” on their dashboard for a period of me, during
which they collect interest – much like a term deposit at a bank.
18
10 days a er the day the deposit is made, the tokens will begin to accrue interest, which is paid in CSTT. The
interest can go as high as 10% in 30 days (approx. 0.33% daily).
Staking can be cancelled at any me – the tokens are not locked in. If the stake is cancelled within the first
10 days and the tokens are moved from the “Staking Wallet” into a standard wallet, zero interest will be
given to the staker. If the stake is cancelled on the 11th day, for example, then only 0.33% interest will be
given.
Beyond offering Crest members a passive income stream, staking also helps stabilize the pla orm just like
Proof-of-Stake (POS) and Proof-of-Work (POW) do on other blockchain/crypto pla orms.
8.4.0
Referral Program
The Crest DigiAd Pla orm offers a generous and fair referral system to generate addi onal income for its
members.
Members can earn 10% of the campaign funds that anyone they refer spends during and a er the ICO. For
example, if a person buys 100 tokens using the member's referral link, 10 CSTT tokens will be deposited
automa cally into the member's Crest wallet.
19
20
21
The Crest team will embark on a vigorous marke ng campaign, which will begin during the Pre-ICO Sale
phase and con nue un l the pla orm is fully func onal and beyond.
20% of the funds raised during the ICO will be allocated solely to the marke ng and promo on of the
pla orm. This will not only increase and maintain the visibility of the pla orm, but also a ract new
members on a daily basis. The pla orm is expected to grow to over 250,000 members within the first
90-120 days a er its full launch.
22
Whether a user signs on as a Member, Adver ser, or Publisher/Affiliate, the benefits are not only financi
and professional; Crest members are part of a global community whose shared objec ves and pooled
resources posi on it well to be able to become a true influencer in the online marke ng industry
The financial and professional benefits are: earning passive income from funding campaigns, staking, an
referrals; receiving training in online marke ng, thereby unlocking other self- directed revenue
opportuni es on and off the pla orm; profi ng from market movements on the internal Crypto Trading
Pla orm; profi ng from holding CSTT tokens as their value grows over me
The benefits of joining a global community are: par cipa ng in a business network where members with
similar interests and objec ves connect, interact, and collaborate; being part of a massive business
ecosystem with a say in its future.
23
Many short-term and long-term plans are being developed that will give stability, longevity, and scalability
to the pla orm.
The ini al focus is to establish a solid and profitable adver sing pla orm with a strong membership base.
Once this is achieved, the next steps will be implemented. These include but are not limited to:
1.
The implementa on of the full Crest DigiAd Pla orm for Adver sers and Publishers/Affiliates to run
ads using CSTT tokens.
2.
The promo on of hundreds of ad offers with an ad-spend target exceeding $100m within the first year
of full pla orm func onality.
3.
The on-going development of the Crest Af liate Marke ng Educa onal System (CAMES).
4.
The expansion of the Internal Exchange with the capability of trading CSTT tokens with the top 10-50
cryptocurrencies on CoinMarketCap.
24
During and a er the ICO, we expect the Crest team to grow rapidly.
It will include:
Blockhain and Web
Developers
Online Marke ng
Social Media
Marke ng Experts
AI Programmers
Experts
Data Analysts
25
Ben is an entrepreneur with a background in digital marketing. In the past
eight years, he has successfully ran several online marketing businesses,
across twelve countries. He has worked with several major US based
companies as an advisor and an affiliate, building their customer base
while generating millions of dollars in revenue.
Ben began buying Bitcoin in 2014 and fell in love with cryptocurrency
ever since. As a seasoned ICO investor, he has participated in more than
Ben Sanders
CEO
40 top-rated ICOs that have produced massive multiple returns on his
investment.
Ben has now created his very own project that utilizes blockchain
technology with the ever growing digital advertising industry, which is
forecasted to have a $304 billion dollar spend in 2019 alone.
Aleks is a senior so ware developer with deep experience in blockchain
technology. Over the past few years, he has co-founded several
blockchain DApp projects, including Mirror Code and
DiscoverBlockchain.
Passionate about the blockchain industry, Aleks is always staying abreast
of advances, developing new skills, and acquiring further knowledge. At
present, he uses web development tools and front-end technologies for
Aleksandar Djordjevic
mobile and web development. He works as a senior web/mobile front-
Senior So ware Developer
end developer on projects related to mobile apps and web, blockchain,
DApps, and crypto-related development.
26
Nihal is a blockchain developer proficient in the Ethereum pla orm. He
specializes in producing efficient smart contracts.
A team player, Nihal has worked on several blockchain projects, with a
focus on smart contracts and other blockchain-based development
work.
Nihal Patel
Blockchain Developer
Angela is the CEO of Anje Studios and an accomplished execu ve with
deep knowledge of the digital marke ng space. With over ten years
experience in both e-commerce and brick-and-mortar businesses,
including her own clothing line,she expertly steers up-and-coming
brands through the digital landscape.
Her goal is to cul vate a dominant online presence and promote
genuine interest in companies which are worth the hype. Angela
Angela Brasington
produces compelling content that resonates with audiences and
Senior Marke ng Strategist
develops a loyal customer base.
Dean is a lead community manager with a wide-ranging experience in
managing communi es for some of the biggest ICO projects.
A community management expert, growth hacker, and crypto advisor,
Dean is part of a team that raised over $74m for more than ten projects.
With his “handcra ed 24/7 service,” he is able to handle anything from
massive workloads to simple one- me engagements. He has worked with
all-star teams like Bezant, Lendingblock, and EOS Ignite.
Dean M. Lapinid
Lead Community Manager
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Chad is a forward-thinking innovator with a passion for cu ng-edge
design. As a branding and design analyst, his mission is to deliver
simple yet powerful messaging and design across a range of pla orms
and media.
Chad Copeland
Crea ve Designer
Annah is a digital marke ng consultant who specializes in integra ng
campaigns to cross-promote and accelerate growth across digital
pla orms.
A crea ve and marke ng strategist, Annah works with clients to focus
their broad goals into a ainable objec ves, thereby concentra ng their
efforts in one direc on at a me. Whether applying high-level approaches
or tweaking social ad campaigns, she is responsible for coordina ng
Annah Todd
Digital Marke ng Consultant
strategies on mul ple pla orms, while providing measurable proof that
the client’s investment is hard at work.
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This whitepaper has been prepared to present the Crest DigiAd Pla orm to poten al members and those
willing to contribute to its development. CSTT Tokens are not intended to cons tute securi es in any
jurisdic on. The whitepaper does not cons tute a prospectus or offer document of any kind.
The Crest team is dedicated to delivering on every item listed in this whitepaper. However, due to the
vola lity of cryptocurrencies, we encourage par cipants to make their own assessments and decisions on
the informa on provided.
Contribu ons in exchange for CSTT tokens are final and non-refundable. It is the sole responsibility of
par cipants to analyze the company and its proposal before acquiring CSTT Tokens.
This whitepaper document is not composed in accordance with, nor is it subject to, any laws or regula ons
of any jurisdic on aimed at protec ng contributors.
We reserve the right to introduce changes to this whitepaper at any me. Only the latest version of the
whitepaper published on the www.cres oken.com website shall be valid. All previously published versions
will be considered invalid.
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Ad server
An ad server is a piece of adver sing technology (AdTech) used by publishers, adver sers, ad agencies, and
ad networks to collect data as well as, manage and run adver sing campaigns. Ad servers make
instantaneous decisions about which ads to show on a par cular website and then serve them.
Affliate marke ng
A marke ng arrangement by which an online retailer pays a commission to an external website for traffic or
sales generated from its referrals.
AI
Ar ficial Intelligence
API
Applica on Programming Interface.
Blockchain
An online management system which stores informa on on all cryptocurrency transac ons.
BTC
Bitcoin
Campaign ver cal
A ver cal marke ng strategy with a narrow focus on mee ng the needs of a specific target audience
CoinMarketCap
CoinMarketCap.com is a website for tracking capitaliza on of various cryptocurrencies.
CPA
Cost-per-ac on (CPA) is an online adver sing pricing model where the adver ser pays for a specified ac on,
e.g. a sale, click, contact request, registra on, etc.
CPC
Pay-per-click is an internet adver sing model used to direct traffic to websites, in which an adver ser pays
a publisher when the ad is clicked.
CSTT
Crest Token
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ERC-20 Token
ERC-20 is a technical standard used for smart contracts on the Ethereum blockchain for implemen ng
tokens. ERC stands for “Ethereum Request for Comment,” and 20 is the number that was assigned to this
request.
ETH
Ethereum
GEO
Geoloca on
ICO
An Ini al Coin Offering (ICO) is the crowdfunding stage, during which new tokens or coins are offered in
exchange for stable cryptocurrencies.
POS
Proof-of-Stake is a way to validate transac ons based on the distributed consensus. Unlike Proof-of-Work,
where the algorithm rewards miners who solve mathema cal problems with the goal of valida ng
transac ons and crea ng new blocks, with Proof-of-Stake, the creator of a new block is chosen in a
determinis c way, depending on its wealth, also defined as a stake
POW
Proof-of-Work is a piece of data, which is difficult to produce, but easy for others to verify. Such proofs
enables miners to create blocks. Producing Proof-of-Work can be a random process therefore much trial
and error is required before a valid proof is generated.
Smart contract
A smart contract is a computer protocol intended to digitally facilitate, verify, or enforce the nego a on or
performance of a contract. Smart contracts allow the performance of credible transac ons without third
par es. These transac ons are trackable and irreversible.
Staking
Staking means earning interest from holding tokens or coins for a period of me.
XMR
Monero
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Contacts
contact@cres oken.com
