Inna Artemeva

Highlighted in yellow is what telemarketer says. Hi, this is Mary, how can I help you? -Hi Mary. My name is____ (your name). I am looking to speak to _________ (name of the person, if available) or a person in charge of marketing in____ (name of the company you are calling). What is this about? /Where are you calling from? - My name is ____ (your name) with_____. We are full-service Digital Marketing company. I am calling about your current online footprint. He is not available now. - When is the best time to reach him? -If you could point me at the right direction please, when will be the best time to reach him and who will I be speaking with? (If you get a name of a person in charge, next time it will be easier to call and ask for him/her directly) One last thing, can you please provide me with the email address? -Or maybe you could transfer me so I can leave him/her a voicemail? We are not interested. -Sure yeah, I know you are getting tons of calls like this every day and I totally understand, but still I would prefer to speak to the owner or a marketing manager regarding this matter. Promise, I will not take a lot of their time (SMILE). Voicemail: Hi, my name is____ (your name) with __________. I’m calling you today is because I came across your business online. We specialize in helping small businesses just like yours to expand its marketing potential. We devise a straightforward strategy that fits your business platform and goals. We can help you reach thousands of potential customers locally. If you are interested in our big-business ideas in a small-business package, please give us a call back at _____ (phone number). Thank you for your time and have a great day! Speaking to a decision maker: Hello, am I speaking to ____? (name of the decision maker, if available) Hello, am I speaking to the owner/marketing manager of ____? (name of the company) My name is ____ with __________. The reason I’m calling you today is because I came across your business online, and I noticed that you’re leaving a lot of opportunity and money on the table. We did a research and we found that your exact services get typed into Google an average of 3000 times a month, that is 3000 potential customers are going straight to your competitors’ websites. We help small businesses just like yours to expand its marketing potential. We specialize in SEO, Pay Per Click Advertising and Social Media Management. The benefits are: - Your website will appear higher up in Google rankings than your competitors. - We will improve the quality of your website. - Your ads will be displayed in the most relevant online places. - It is a cost-efficient way to reach thousands of potential customers and make your company known. - It is a way to drastically cut your monthly advertising spend while driving better results. We understand that as a small business, building your digital marketing strategy can be difficult as you are likely dealing with limited resources and reach.  We can help devise a straightforward strategy that fits your business platform and goals. Would you be interested in knowing more about our services that will help your business to grow and make more money? I would like to schedule a phone appointment for you with our digital media strategist at a time that is the most convenient for you so he can provide you with more information about our company and answer any specific questions you might have. Would __________ (date, time) will be convenient for you? It will only take few minutes of your time. The reason I want to set a meeting is because my company could help you reach several thousand people locally if you decide to work with us. If after the call, you feel that this is something you need, the decision is always yours! But before we end this call, let me ask you, have you done anything like this before? What is the biggest single problem you’re having in your business right now, and how much is this problem costing you? And the last thing, could you please provide me with your email address so I can send you more information about us and what we do? Ok, thank you so much, our digital media strategist will call you back on _________ at ______. (repeat the appointment date and time) Thank you for your time and have a great day! Objections 1.Questions about portfolio like -what have you done before? / which companies are you working with? That is a good question! If you decide to take couple of minutes of your time and speak to our digital media strategist to know more about _______________, he will also show you our past projects and tell you about the companies we are working with now and what we have done in the past. 2. I am not interested. Oh, I understand. But I can assure you that it will only take a moment out of your time and will not only save your business money, it will increase your sales as well. Perhaps, you could take few minutes out of your time and hear what we offer and at the end of the day, the decision is only yours. Because our company specializes in helping small businesses just like yours and we believe that we can help make your brand known. 3. What is Footprint? At ___________ your online footprint refers to your overall digital presence that is being used to reach potential clients. 4.How can you help me? / Which services do you provide? Actually, there are many ways we can help your business grow and make more money. The most popular our services are: (Talk about benefits, not features) -Online Advertising (Pay Per Click) As you may already know, the Online Advertising or Pay Per Click is the most popular method of promoting new businesses. We can help you develop an effective online advertising campaign to help expand your business. BEFORE WE ADVERTISE YOUR BUSINESS, WE STUDY YOUR NEEDS CLOSELY TO FIND OUT WHAT BETTER SUITS YOUR COMPANY’S SPECIFIC GOALS. -Social Media Marketing. Which is one of the most powerful tools in the marketing world. The main benefits are that it encourages people to engage with your brand, gives the ability to target specific audiences and develops customer loyalty. -SEO. Helps to reach as many people in its targeted audience as possible. It gives you higher ranking in search results, increased traffic to the site, more visitor engagement with the site. 5.We are already paying for Google Ads That’s great! Yes, Google Ads can be effective but they are expensive and temporary. We are able to deliver more traffic at a lower cost and deliver a long-term solution as well. Is getting more customers at a lower cost something you would like to hear more about? 6.We’re already paying for SEO. I’m looking at Google search results right now and I don’t see your website on the first page. The bottom line is if you aren’t ranked on the first page, the SEO isn’t working. 75% of all clicks in search engines take place on first page listings – if you aren’t ranked there you are wasting money. Is ranking on the first page something you’re interested in? 7.We are already working with someone else. Oh, that is great. However, I am looking at Google Search results and I do not see your website on the first page. And that is 3000 potential customers are going to your competitors’ websites. Perhaps, if you decide to take a couple of minutes of your time and speak to our digital media strategist and know more about ____________, it could be a game changer for you and your company. At the end of the day, the decision is yours and it will not hurt knowing your other options and possibilities. 8. What are your prices? Write personally Our prices vary depending on the amount of competition in your vertical. We have many packages, and if you decide to take a couple of minutes of your time and speak to our digital media strategist and know more about ___________, he will call you and provide you with more information of how we can help to increase your sales and save your business money. 9.Someone is already doing that for me (sister, brother, aunt). Maybe your ______(brother, sister, aunt) is an excellent Facebook user, but ­­­­­­_________ offers over 500 different products to market your business online. By hiring a professional agency, you will not only be saving money, you will also have access to top talent and experience. You will have less payroll accountability.