Ian Dereck Oyoo Oduori

BUSINESS PLAN TO OPERATE FAST FOOD JOINT Period: 2 Years Prepared by: Ian Dereck Oyoo Telephone:-/- Email:-29/July/2023 Executive summary This business plan is developed with an aim of understanding the market, competitors, production and financial feasibility hence minimizes its failing. A&I fast food service is a start up fast food joint to be located in Nairobi, Donholm estate. It expects to catch the interest of a regular loyal customer base with its broad variety of fast food ranging from chips, bhajia, smokies, samosa, kebab, sausage, fresh juice and soda. The business plan to build a strong market position in the area and due to the experience I have in the fast food industry will help and the mild competitive climate in the area. The business aims to offer its product at a competitive price to meet the demand of the people. Business description The business is a parternship type where all operations will be carried out by the owners with the help of one or two individuals. The business owners are young, enthusiastic, and hardworking entrepreneur with an ambition to meet the satisfactory demand of the customers when it comes to fast food. The local area, Donholm is a vast demographic location with a contusive business environment with a growing number of young populations demanding quality fast food and my business is aiming to meet these needs. The business will be advised by the following identified organization/institution; NIC Bank, audit firm and business consultants. Goals and Objectives 1. Short term goals Establish a reliable market. Generate income and earn a living To improve the service delivery 2. Long term goals Pay off debts Establish a national market outlets To create a home page in the internet about the business Diversify from fast food to a bigger outlet Marketing plan A&I fast food services has identified the youths mostly between the ages of 10 to 35 years as its target customers. They have been grouped as the customers with highest demand for fast food in the local area. The prices will be from shillings 50 going up depending with the customer. The product that we bill sold in the joint will be chips, bhajia, samosa, kebab, sausage, smokies, fresh juice and soda. The business has competitors which will be countered by online marketing and house to house deliveries. Promotion and advertisement of the business will be done by the following program; Internet, printing of posters, brounchures, business card and one on one customer relation. Business operation The main business operation that will be carried out include; cooking, customer service and deliveries. The business will be operated at rented premises where by regulations and laws pertaining to business will be adhered to. Management and organizational plan This will be done by the talented and experienced team members Position Role Manager Supervision Marketing Book keeping Networking and collaboration Assistant personnel Marketing and promotion cooking Financial plan 1. Pre-operational costs (Formation expenses) 6 months No. Item Cost (ksh) 1. Fryer 25,000 2. Chips storage 4,500 3. Chips cutter 6,000 4, Blender 5,000 5. Rent @ ksh 8,000 per month 64,000 6. Business permit 7,000 7. Counter and sits 20,000 8. Transport 12,000 9. Electricity 12,000 10. Chips spoon and peelers 1,100 11. Waru 1 sack 4,000 12. Sauce 1,500 13. Cooking oil 20 liters 3,000 14. Sausages, Smokies, samosa and kebab 3,500 15. Fruits 1,500 16. Soda 2 crates 1,500 Total 171,600 2. Source of capital (proposed capitalization) No. Item Amount (ksh) 1. Owner contribution 2. Loan Totals Gross Margin Analysis