Hunzala Rajput

Hunzala Rajput Digital Media & Content Strategist About me I love thinking about making consumer experiences more fun, immersive and humanly. I strongly believe in welcoming data & leveraging programmatic; but...you know, in the end it’s the content that becomes the face of your brand, therefore it’s seriously significant to stay attached with the Why of your brand. I am an assertive person, like to take charge & be vigilant; I love my colleagues, they love me back & it has stayed same at every place I have worked so far. Skills & Expertise Community Management Content & Ideas Digital Strategy Development Processes Consumer Engagement Campaigns Colgate - Magical Space Adventure First time in Pakistan, Colgate decided to launch limited edition packs under the theme of ‘Magical Space Adventure’ having collectibles inside, we decided to make it more fun on digital. We created different stories for Facebook Canvas Ads, Carrousel & Posts, used Adwards to place ads on different websites, encouraged kids to send in their stories in video & photo format and rewarded the best ones to make them love Colgate. User Generated Content Unique - Cricket Challenge While other brands had only one question throughout PSL; ‘Who will win today’s match?’; we had new cheeky questions everyday, which generated great amount of organic engagement . Organic Statistics Engagement: 400,200+ Comments: 9,500+ Shares: 2,500+ Unique Naat Competition Our client asked us to generate some engagement during Rabi-ul-Awwal, and we decided to give our fans a chance to win an Umrah Package by sending their favorite Naats, recited in their own voice, we promoted it through Facebook & asked people to send videos on Whatsapp, just to see that how far people would interact with the brand, & beyond our expectations...we recieved over 1000 videos on Whatsapp. Unique Bikes 2017 – Pre-launch, Launch & Post Event Campaign Tapping Into Micro-Moments The idea popped into my mind while I was bumping my way towards my office via Sharah-eFaisal…I immediately stopped my motorcycle and took this photo from my phone, resulting into this post…got some really good organic results and got shared & appreciated on Khalid Alvi Marketing Next. Creatives Websites Inaara Exquisite Jewelry Role: ● ● ● ● Project Management Creatives Content UI Direction www.inaara.pk Alpha College Role: ● ● ● ● Project Management Creatives Content UI Direction www.alphacollege.com.pk Mobile Games Role: Ideation App Store Content In App Content Keywords Research Creatives App Store Link: https://play.google.com/store/apps/details?id=com.dgamestudio.zigzagrunner App Store Link: https://play.google.com/store/apps/details?id=com.dgamestudio.orlando App Store Link: https://play.google.com/store/apps/details?id=com.dgamestudio.flappydino App Store Link: https://play.google.com/store/apps/details?id=com.dgamestudio.learningvegetables TVC Ideas Role: Ideation Visualization Content Strategy Copywriting Voice Over (For Presentation) Shukriya Pakistan! Copy: Sindh se hua safar ka aghaaz, Punjab ne bhi di khoob daad Khyber ne bhi kia bharpoor istaqbaal… Aur Balochistan ka bhi mila mukammal aitemad! Dilkash nazaron main, Khubru khilyanon main, Damaktay huy bazaron main, Toofan k aasaron main.. Har jagah, har pal, aap ne dia sath 15 Unique baras aap k naam, Shukriya Pakistan! Brand: Unique Motorcycles Target Audience: SEC B+, B, C Brief: Corporate TVC, focusing the product on competing 15 years. PK Hai Tou Tension Nahi Hai! Copy: Bachon Ka Hai Lunch Ka Masla , Miyan Ko Sabzi Pasand Nahi Hai, Susar Hamare Beef Khaen, Saas Ko Gaey Bilkul Na Bhaey, Nand Hamari Diet Pe Jae, Devar Bas Protein He Chahe, Mehmanon Ka Hai Aana Jana, Har Koi Apni Pasand Bataey, Phuppo Ne Hai Raula Dala, Chicken Nahi Hai Unko Khana, UK Se Hain Chacha Aey, Un K Bache Burger Khaen, In Maslon Ka Ek He Hal Hai… PK Chciken, Mutton, Beef Quality Bhari Rivayat, Aur Ap Ki Chahat Bhari Lazzat Takay Aap De Saken Apnon ko, Jo Wo Chahen. PK Hai Tou Tension Nahi Hai! Brand: PK Frozen Meat Target Audience: SEC A, B+, B Brief: Brand Revamp, New Segmentation and New Communication Style ● ● ● ● ● ● Highlights ● ● ● ● ● Dropped out from SZABIST Hyd Conducted an MIS workshop at SZABIST Khi while representing ISH Logics Got a fully funded scholarship at Google’s Squared Online Achieved ‘Ad of the Month’ award at Spectrum Won ‘Yamaha’ at Spectrum Represented Spectrum in Dayfresh’s ATL pitch with my own Big Idea Won an account worth 55 Million PKR along with my manager at Helium Pvt Ltd Worked on the pitches of all three mediums (ATL, BTL & Digital) Worked so many times until dawn Gathered so many trusted resources in the market Never going to stop hustling I failed, I still do, I always will...it is the only way to success! Hunzala Rajput