Hira Javaid

 Creative & Innovative Management Cover Page Table of Content INTRODUCTION3 1. Creative and Innovative Management processes4 1.1: Evaluation of current creative and innovative management processes in Nestlé4 Internal innovation:4 Open innovation:4 1.Ideas and Benefit Areas4 2.Innovation Partnership5 3.Framework for Customer Satisfaction5 4.Research and Development5 5.Digitization and being Up-to-date5 1.2: Leading others to positively embrace innovation and change5 Combat with Fear of Failure:6 Research:6 Involving Team in the Process:6 Bringing Clarity and building community6 Encouraging Experiment7 Discussing the “Why”7 Ensure discipline7 2.1: Vision and Mission Statement of Nestlé and its Influence7 Mission Statement7 2.2: Influence of Vision and Mission Statement on Creative and Innovative Management8 1.Nutrition, Health, and Wellness8 2.Quality Assurance8 3.Consumer connections9 4.Preferred employees, suppliers, and customers10 2.2 Analytical tools to identify potential creative and innovative management ideas.10 Leadership:10 Training & Development:10 Workplace and Employees11 Sharing and applying nutrition knowledge11 2.3 Assessment of risks and benefits of creative and innovative management ideas11 Benefits of Innovation:11 Improvement in productivity and reduction in cost11 Better Quality11 Expanding product range12 The solution to environmental Issues12 Staff retention12 Risks of Innovation12 Risk Of financial loss12 Health and safety12 Uncertain commercial return12 2.4: Change the model to support the implementation of creative and innovative management ideas13 Initiation:13 Diagnosis:13 Establishing:13 Acting:13 Learning:13 3.1: Produce an appropriate rationale to persuade stakeholders of an organization of the benefits of a creative and innovative management idea.13 Nestlé and its stakeholders:14 3.2: Communicate a creative and innovative management idea to stakeholders of an organization15 3.3: Establish key goals and priorities for implementation of a creative and innovative management idea using feedback from stakeholders.15 4.1 The Barriers to the implementation of CIM Ideas in an organization16 Organizational barriers:16 Formal barriers:16 Informal Barriers:16 4.2 Strategy plan to overcome identified barriers to the implementation of CIM idea in an organization17 4.3 Explain how a strategy plan for overcoming barriers ensure innovative changed is achieved18 4.4 Communicate a strategy plan for overcoming barriers to relevant stakeholders in an organization19 Conclusion20 References20 Executive Summary Creativities and Innovations with advancement and technology have been changing the world for decades. They take the organizations to the new heights by implementing new ideas. Adaptability and change sometimes become difficult for the people but most of the time the change inspires them. This report presents the importance of creativity and innovations and also discusses the Journey of Nestlé to achieve the milestone of being the largest company in the world through creativities and innovations. This document also discusses the barriers comes on the way of new ideas and their implementation and the risk & benefits associated with innovations. The right vision and right implementation track the organization toward its goal. The document highlights the influence of the vision and mission of an organization on its stakeholders. INTRODUCTION Nestlé is a food and beverage company, having a product portfolio of more than two thousand brands. It is the world’s largest company and has spread his business around 187 countries. Nestlé was formed in 1905 by the merger of Anglo-Swiss Milk Company. Nestlé believes in value creation through new ideas, differentiation, and bringing solutions to customer questions. Nestlé is famous for its quality, operational efficiency, and allocating resources wisely with discipline and clear priorities. Nestlé has been committed to expanding its product base through continuous creative and innovation management. In spite an immense economic pressure, Nestlé has been striving for consumer centricity with its continuous improvement by product launches and digitalization in the business process. Nestlé is the first food company that developed blockchain technology. Advancing toward sustainability, the company utilizes the best technologies to reduce and recycle waste and mitigates negative factors of climate change. Through its continuous science research and creative ideas, Nestlé is converting complexities into simplicities in its all business processes. 1. Creative and Innovative Management processes 1.1: Evaluation of current creative and innovative management processes in Nestlé Several beverage companies are accelerating fast towards innovation with the pace of technology advancement. Many renowned companies have chosen several routes for innovation processes. There are two major categories of innovation; Internal innovation: In Internal innovation, Companies depend on the ideas of people within the organization. Open innovation: In open innovation, internal people, as well as external people, participates in bringing the ideas and change in the company. Open innovation enables the company to think “out-of-the-box” ideas and extends the span of sharing of knowledge. There are two ways for the adoption of open innovation. Companies that are pacing toward open innovation make partnership either with research institutes or business firms. Nestlé believes in open innovation and has been in partnership with various companies like Tetra Pak and BASF. Being an innovative industry, Nestlé has a record of producing 5000 new products each year due to its excellent innovation and creative management. 25% of the sales of Nestlé products in Germany are formed with those products that do not have existed a few years ago. The founder of most leading company Fraine Lactee, second name Henri Nestlé started its company with water and lemonade. Crossing the voyage of innovation and with the intention of healthy and delicious food products, Henri has expanded his business throughout the world. The innovation partnership extended the Open innovation definition and triggered the concept to bring cross-border competencies into the platform [ CITATION JWM12 \l 2057 ]. Nestlé approached IP (Innovation Partnership) model and its CIM depends on the following processes: 1. Ideas and Benefit Areas Early-stage of open innovation requires the sharing of ideas and identifies the benefits framework of ideas. Benefit areas of Nestlé are related to health, nutrition, taste, and quality. 2. Innovation Partnership The Nestlé slogan for innovation partnership is “sharing is winning”. A perfect innovation partnership consists of three elements trust, goodwill, and creating value. Partners of the sharing are winning strategy include Cargills, Cogins, Symrise, Mane, Tetra Pak, and BSF who helped the organization in the contribution of more than $ 200 million by developing a new range of drinks, ice-creams, and dairy products. 3. Framework for Customer Satisfaction Nestlé ensures its connectivity with its customers so that their brands and products must be relevant to the requirements of the customer. Data analysis and active consumer relationships give a major insight into a customer-centric framework for new products. CMI (Consumer and market place insight team fine-tune the brands with customer needs and keeps the brand ahead from their competitors. 4. Research and Development Nestlé has established a product technology center (PTC) in kolonfingen, for Research and development in Switzerland. Nestlé turns the idea into execution if ideas fit into benefit areas and are consumer-centric. Nestlé develops their products with the help of its experts who comes in co-ordination with external counterparts. This process is carried out with the deliberate allocation of resources with clear preferences and discipline. This stage brings coordination among business technologies, available capacities, and commercial platforms[ CITATION CMc13 \l 2057 ]. 5. Digitization and being Up-to-date Nestlé transforms its operation by digitalization in its all business processes to create simplicities and ease. Digitalization has enhanced efficiencies through artificial intelligence, remote sensing technology, and automation. Hundreds of factories have equipped with robots and sixty warehouses have been automated.[ CITATION ALL13 \l 2057 ] 1.2: Leading others to positively embrace innovation and change Innovation is the heart of successful companies. Companies who strive to thrive, keep their focus on their creativity and innovation rather than copying others. Changes in trends, fashion, technologies, workplace procedures, customers' demand, and people's behavior require time-to-time adaptability and resilience. Teams can be lead through the following steps to make them embrace innovation and change. Combat with Fear of Failure: Anything that is out of the comfort zone inherently creates a fear. First, teams will be encouraged to come out of fences and think out of the box. It is important to prepare their minds for failure and mistakes. Mistakes are proof of someone's trial and Failures bring lessons and ultimately lead to success and open doors towards new ways.[ CITATION Bob13 \l 2057 ] Research: Teams will be encouraged for research to staying up to date about new technologies, training, designs, and ideas. Scientific researches have been carried out as the most important breakthroughs. Being a food manufacturing company, the company has the responsibility for the health and wellness of people. Therefore employees will be encouraged to research, explore new technologies, and identify the pros and cons of any product. The company has 25 research and development centers and teams have been given access to the centers where they could translate their ideas into reality. Involving Team in the Process: The teams will be given proper training in which they should be aware of all manufacturing process so that their minds could better knit creativity. Side by side industrial training, Employees should be equally trained for respecting human rights throughout the process of innovation and creativity so that they could accept the difference in opinion and develop a culture of supporting each other. Companies like Nestlé working on a global level have challenges of cultural diversity therefore it is important to trained people to accept different ways of thinking. Bringing Clarity and building community Being a leader it is important to create resilient communities and roll out the policies regarding the healthier and happier workplace. Each policy should be vivid and clear within the community and employees must have a better understanding of those policies. Ambiguities create doubts and doubts to reduce adaptability. Also, every employee should be clear about the importance of creativity and innovation for the organization. In this way, Employees would be able to happily welcome the new changes on one platform.[ CITATION NHa10 \l 2057 ] Encouraging Experiment A leader is someone who sees more capability within his employee than the employees see himself and he helps them to bring it out. It is important to let the employees do experiments without any pressure. By putting their efforts, they will know the value of efforts the people put for innovation and creativity. Side by side, people will be trained with the mindset of “safety is everyone’s responsibility” and will be prepared with emergency response. Discussing the “Why” Often, senior management assigns tasks to their sub-ordinates without explaining them the “why” associated with that assignment. If employees will be explained with the end game of task they will become more passionate and enthusiastic about performing that task. Ensure discipline Being conscious of profit maximization, cost minimization, and financial growth, Employees should make aware of exercising discipline in the acquisition of targets. They should be advised to take cultural and environmental fit steps during their experiments and creativity. It would be highly ensured that leadership enables the stakeholders to lead a healthier life by making better products. Resource stewardship and Environmental stewardship will be ensured by minimizing the wastage of resources of operations so that zero environmental impact by 2030 target of Nestlé could be achieved 2.1: Vision and Mission Statement of Nestlé and its Influence Mission Statement Nestlé has not only the credit of being the largest company in Switzerland But it also has the honor of being the Largest Food Company in the world. The Mission statement of Nestlé elaborates on this fact that Nestlé products are sold throughout the world. The statement ensures the availability of the product daily throughout their lives. The mission statement of Nestlé states that the product of Nestlé will increase your quality of life and its products will play an immense part in your health. The statement shows concerned about their customer. Nestlé provides products according to customers’ need and it embeds solutions to their various health problems. Quality and being customer-centric are core qualities of Nestlé products. People around the world are using Nestlé products due to the quality and nutritious characteristics of products. Ability to access the customers and to know their needs then fulfill the requirement of customers is considerable aspects that are evident of the goodness of their product portfolio. [ CITATION JWM12 \l 2057 ] Vision Statement Nestlé vision statement highlights the following points: Nestlé's vision statement talks about consumers’ trust and confidence in their brands. For this customer-centric quality of the products, Nestlé's dynamic and professional workforce has been striving hard for many years. They have excelled in knowledge in marketing, research, and development. Nestlé has been in a consistent process for enhancing its product line by keeping its product nutritious and suitable for the consumer of all ages. The company prepares the food products of daily use and Its employees to work diligently for marketing and selling the products. They make sure the product should be available for consumer use daily [ CITATION PCh16 \l 2057 ]. 2.2: Influence of Vision and Mission Statement on Creative and Innovative Management 1. Nutrition, Health, and Wellness This represents the core principle of the company to enhance the quality of lives of people. For this purpose, Nestlé supplies tastier as well as healthier food following the “Good Food” word of its mission statement. 2. Quality Assurance The quality of a food product is directly associated with the safety of people's lives. Therefore the company complies with all food safety regulations and follows other quality requirements that are important for the consumer to stay healthier. This commitment of quality involves the organization to constantly make efforts for improvement and creativity in endeavors of achieving maximum levels of quality. 3. Consumer connections With the mission and vision of the leading company by fulfilling the requirements of consumers taste and health, it is important to make a reliable communication with customers. For this purpose, Nestlé has socially responsible consumer communication principles; These rules are related to the mode of communication to the consumer; including the following aspects: Fair and transparent presentation of food No encouragement of over-consumption No advertisement for the products related to children under the age of six years. Advertisement of products related to children from six to twelve years is limited to those products that fulfilling specific nutritional criteria by ensuring that advertisements should not mislead the children. Marketing Department strategy and Trust building communication The marketing team is advised to be responsible for recommending that it is more useful for consumers. Therefore, the team is bound to recommend breastfeeding first instead of Nestlé infant feeding products. The company follows international standards for the best formula for the health of infants to avoid dangerous content. In this way, cares brings creativity. Furthermore, the company carried out its marketing activities for infants according to the World Health Organization International Code of Marketing of Breast-Milk substitute. Digitalization Nestlé encourages the use of technology to enhance innovation. For this purpose, the marketing department has accelerated its efforts by using automation, machine learning, and artificial intelligence. With the objective of connectivity with the consumer, Nestlé has worked on digitalization of operations and digital innovation by promoting e-business that consists of e-commerce and e-marketing. Nestlé Purina Petcare, a subsidiary of Nestlé, has achieved marvelous success in innovation by building a digital ecosystem. Purina has bitterly engaged through this digital eco-system that helped it in its sales growth. This approach gives a proper understanding of the journey of pet parents with a studio. The studio tailors fast messaging.[ CITATION htt20 \l 2057 ] 4. Preferred employees, suppliers, and customers Nestlé follows the guiding principles United Nations Global Compacts on labor to secure human rights and has adopted the safety and health policies for its people. Nestlé supplier code brings standards of integrity to the workplace. To promote a sense of dignity and honesty among its people, it is important to treat each other in respectful manners. With a company culture where all have equal opportunities for advancement, people come up with great ideas that can enhance creativity and innovation.[ CITATION LAL14 \l 2057 ] 5. Sustainability: Cares bring creativity and necessity is the root of the invention. Nestlé has a zero-waste target by 2030. The target urges its people to bring ideas for recycling and renewable technologies. Water management and resource management requires various technology and innovative ideas to achieve their targets. 2.2 Analytical tools to identify potential creative and innovative management ideas. Leadership: One of the important tools to identify CIM ideas is strong leadership. Good leaders build a team who could respect each other ideas and vision. Great leaders bring out ideas and support people to transform the ideas into reality. Nestlé Management and Leadership Principles explain the development of a corporate culture that should be maintained within the organization. It also describes the basic values that they expect from their employees. Successful management and leadership are very important for innovation and creativity [ CITATION Gar17 \l 2057 ]. Training & Development: Training and Development of employees are very important. They should know the procedures that the organization is already following and their ways. In this way, their mind could perceive the ideas that are needed for the business process. They should aware of Nestlé Good Manufacturing Processes (GMP), Hazard Analysis, and critical control points. Nestlé provides training to its employees at its Internal Management school and through e-learning tools. Workplace and Employees Employees are triggers of business. The success of a business is not possible without efficient and competent employees. Side by side, their capabilities, employees should be provided with good and healthier external stimuli for their better brainstorming and creative ideas. Nestlé's code of business conduct and Human resource policies and crucial tools create a positive environment in the workplace. These policies ensure mutual respect, open communication, zero harassment, and fair dealing. In this way an open communication environment brings. Implementation of Policies of safety and health should be ensured and everyone at the workplace should be trained and aware of the requirement of safety and health issues associated with workplace and business activities [ CITATION JMo10 \l 2057 ]. Sharing and applying nutrition knowledge It will be ensured that the research centers of Nestlé are available for employees. Ideas and innovations are associated with the health and lives of people. Therefore, scientists in the organization must have knowledge and education about nutrition and health. They must have ideas of nutrition requirements at a different age level. Nestlé Research and development provides a platform for advanced science and technology [ CITATION RMc02 \l 2057 ]. 2.3 Assessment of risks and benefits of creative and innovative management ideas Benefits of Innovation: Improvement in productivity and reduction in cost Consistent and continuous innovation reduces the unit cost of the products by bringing new ideas and ease for the improvement of production capacities of the business. Better Quality The quality of the products improves with creative and new ideas. Good quality meets a customer's needs. Side by side, selling and marketing with advanced techniques with good quality product increases sales revenues as well as profit. Expanding product range Product portfolio can be enhanced with the help of innovation and advanced technology. For this purpose, at a mature level of life-cycle, there should be planning and deliberation about the making and launch of a new product. The solution to environmental Issues This is the blessing of innovation through which CO2 emissions can be reduced. Methods of recycling and reducing wastes can be found out. In this way, Innovation provides benefits to the not only organization but also society and plays an important role in sustainability.[ CITATION MFe13 \l 2057 ] Staff retention Openness, freedom of work, and platform for creativity play a role in the long association of employees with the company. Risks of Innovation There are various risks associated with creative and innovative management ideas. A common equation for risk associated with innovation and creativity can be written as follows; Innovation = Creativity x Risk Taking Risk Of financial loss The risk of financial loss is always associated with innovation. Research and development cost and capital invested in creativity can be sunk. Side by side the opportunity cost of the creativity that is exposed to risk is very high. Health and safety Many food contents and another unseen ingredients of food items can be a cause of harm. Therefore, many times health hazards risk is also associated with innovation. Uncertain commercial return Many innovations are speculative and do not bring revenue and profit [CITATION ALe95 \l 2057 ]. 2.4: Change the model to support the implementation of creative and innovative management ideas Nestlé a globally recognized brand and have a large distribution system to implement different models to accomplish their objectives and goals. To bring CIM ideas, the IDEAL model best suits the Nestlé; Initiation: NesQino is an initiative taken by Nestlé to give the best solution that enables people to make personalized healthy superfood drinks from 100 % natural ingredients, at home, or in office. NesQino which is connected with the Q-cup machine is available in superfood sachets and multiple sachets. Diagnosis: Nestlé diagnosis depends upon its own world's largest private food and nutrition research organization. There is a huge dedication of a team based on scientists, engineers, nutritionist’s regulatory specialists, and consumer care representatives. This diagnosis and research enable Nestlé to introduce safe and high-quality products in the market. Establishing: In this phase, Nestlé on the recommendation of the diagnostic team, establish a change implementation team and develop plans to carry out the activities. Acting: At this phase, it is necessary to implement the established plan exactly. Learning: Based on experiences Nestlé improves its ability to introduce better in the future. The data collected from this stage follow the round of the IDEAL model[CITATION KEW99 \l 2057 ]. 3.1: Produce an appropriate rationale to persuade stakeholders of an organization of the benefits of a creative and innovative management idea. Stakeholders: Stakeholders are those people that have some interest in an organization and directly or indirectly affected by its decisions. A stakeholder may be an individual or a group of people. Stakeholders include business partners, investors, shareholders, suppliers, employers, and consumers. In any creative and innovation process, the stakeholder holds a very crucial position. The table given below reflects stages through which stakeholders can work for the benefit of the organization. Stages perception Reflection procedures Sketching Create an overview of stakeholders Analysis of stakeholders Establish a process of affairs and present effectively Investigation Benefits they are expecting from the organization Basis of shareholders interest and powers Develop stakeholders matrix Planning After investigation share plane with stakeholders Communicate innovation strategy with the stakeholders Prepare a stakeholders communication and engagement plan Management Create a list of important stakeholders Establish management relation with the stakeholders Provide a report of each activity to the stakeholders Nestlé and its stakeholders: Nestlé believes that their Creating Shared Value approaches help them to create a valuable positive impact on their shareholders and stakeholders for the long term. Nestlé's goals in measuring Shared Value is to provide a platform to their stakeholders where they can invest confidently and building trust with them by providing effective results. Nestlé commits ambitious goals in three different domains; individuals and families, communities, and the planet. In the second domain, Nestlé promises to develop an effective grievance mechanism for their employees and shareholders. Nestlé global stakeholders network includes investors, multilateral organizations, Government, NGOs, Local bodies and communities suppliers, consumers, and customers. Their stakeholders gather in different workshops and event provides the opportunity to highlight issues that are important to them. The outcomes of dialogues in this convening communicate with senior management to take action.[ CITATION MHu111 \l 2057 ] The most recent Stakeholders convening hosted by Nestlé was in London. The CEO of Nestlé Mark Schneider was also present to welcome their stakeholders. The basic strategy the Nestlé adopt to attract their stakeholder is to enhance the quality of life and contributing to a healthier future. Its Board of Directors is bound according to its code of corporate governance to consider the interest of stakeholders and to listen to their issues. Nestlé believes that its success in the long term is based on creating value for its stakeholders. 3.2: Communicate a creative and innovative management idea to stakeholders of an organization It is very important to provide regular updates and correct information to the stakeholder and for implanting a creative and innovative idea it is necessary to ensure that all the CIM ideas have been communicated effectively with their stakeholders. Stakeholders Communicate massages Medium problems customer Obtain customer feedback Online forms, survey, and blogs Provide the quality of life and healthier products Employees Communicate issues relevant to the CIM ideas and make sure to rectify them Surveys from employees a meetings Internal conflicts with other employees provide them a proper grievance mechanism Business partners Communicate creative and innovative management ideas to them Regular meetings And emails Results of risk mitigation Shareholders one on one meetings Possibility of risk in launching new products government Discuss policies and regulation Workshops and meeting with concern authorities Compliance with rules and framework. 3.3: Establish key goals and priorities for implementation of a creative and innovative management idea using feedback from stakeholders. Nestlé need to focus on the following goals and priorities for implementation of a creative and innovative management ideas Communicate effectively to every stakeholders that the organization have intention to innovate Organize innovation time Allocate resources which an organization utilize to innovate Give rewards, bonuses, and promotions to appreciate and encourage them to innovate[ CITATION JMu10 \l 2057 ]. 4.1 The Barriers to the implementation of CIM Ideas in an organization The obstacles and resistance is a part of the change, which process in the implementation of CIM ideas in any organization. It is very important for an organization to keep an eye and have good control over all these barriers. The barrier determines in the following two categories. Organizational barriers: The barriers that emerge within the organization and create problems in implementing creative and innovative ideas are known as internal barriers. These barriers involved Knowledge barrier (unwillingness to learn new techniques related to new and innovative ideas, the infeasibility of technical staff) Financial barrier (non-availability of appropriate funds and resources) Cultural barriers (fear to take ownership of risk, absences of friendly and sharing environment, a rigid framework of rules and regulation and suffocated hierarchy system) [ CITATION ALL13 \l 1033 ] Formal barriers: These barriers are those that come from external forces and organization does not have control over it. In other words, these are uncontrollable barriers. Formal barriers include Political barrier (changes in government laws and policies and other political influences, less support by the government on R&D activities) Market-related barrier(Changes in consumer requirements, introducing advanced technology, inflation and interest rate) Environmental barrier( environmental changes and related problems)[ CITATION Bob13 \l 1033 ] Informal Barriers: These barriers include acts, which are ethical inappropriate which may be within the organization or outside the organization. It includes Absence of transparency Cultural behavior toward bribe Corruption 4.2 Strategy plan to overcome identified barriers to the implementation of CIM idea in an organization To achieve high standards and always striving to be better, an organization needs to plan the best strategies to overcome those barriers that come in the process of implementation of CIM ideas. Nestlé is following a good leadership strategy for many years. The barrier such as providing high quality, healthy life-saving products only be overcome when Nestlé have more creative and innovative employees. Nestlé is working on various projects in which not only employees but everyone is free to come up with their creative and new ideas. The change curve theory model is more feasible for Nestlé to set its plans to deal with barriers related to the implementation of the CIM idea. The change curvy model has four different stages. Stage I Denial: This is the stage where the employees recognize the change but are denying to accept. At this stage, the change will communicate with all stakeholders including employees to make them realize its importance to cope up with the growing world Stage II Anger: This stage is very crucial because at the stage employees are still not willing to adopt the change. They still oppose the change. At this stage, different related pieces of training and workshops will conduct to make them able to understand the change and reduce their frustration to provide technical support. Stage III Exploration: Gradually, the employees will accept the change at this level by getting motivation and encouragement by top management in the form of appreciation and rewards. Stage IV Acceptance: this is the last stage where employees start to get involved in the implementation of the change. At this level business leaders motivate them to get the desired goals established by the organization. At this level, the change gets smooth and all the attention of top management and employees are toward achieving the goals related to the implementation of the CIM idea. [ CITATION GRB13 \l 2057 ] 4.3 Explain how a strategy plan for overcoming barriers ensure innovative changed is achieved By focusing on the following factors any organization can deal with the issues created in the implementation of creativity and innovation Effective and efficient Means: the methods and procedure used to convey CIM ideas to the employees should be attractive and have the ability to cater to their interests. For example, providing opportunity in sharing information and open debate are favorable for employees to participate and engage in the change process. Nestlé as an agile organization allows everyone to play their part and come up with their best and innovative ideas.[ CITATION Wih14 \l 1033 ] Reward orientation: The reward and recognition system based on creativity and innovation encourages the employees Task support: Create an environment of trust. When employees perceive that, the proper support related to the allocation of material, services, equipment, funding, and time will be provided in implementing new ideas they are more likely to engage in the implementation of CIM ideas. This theme is based on dealing with ideas for innovation and management responses on innovation.[ CITATION Wih14 \l 1033 ] Provide sufficient decision-making authority: According to 81% of Nestlé employee's feedback, they have sufficient decision-making authority to do their jobs well and they are encouraged to bring innovative ideas and solutions.[ CITATION MHu111 \l 1033 ] Socio-emotional support: This support is having the freedom to think and work creatively. Employees feel free to take risks related to put forth creative ideas if trust exists between employees and management. Nestlé supports it through a different cultural program in its organization to deal with the emotional state of confusion, helplessness, and intense anxiety and let them aware of relevant new facts.[ CITATION Ric10 \l 1033 ] Create a learning culture: It is necessary to build a learning culture in an organization for the effective implementation of creativity and innovation. Nestlé ensures that to provide ongoing training and workshop to enable them to integrate with their guiding vision Learning culture facilitates organizational employees to improve each day.[ CITATION Gar17 \l 1033 ] 4.4 Communicate a strategy plan for overcoming barriers to relevant stakeholders in an organization It is very important to communicate the strategy plan efficiently and effectively with all relevant stakeholders such as business partners, investors, employees, suppliers, and customers. The main objectives need to accomplish by the stockholder's communication strategy are as follow: I. The project should communicate effectively by all the peoples and entities affected by the project. Ensure that they have the proper understanding of the projects, its impacts and stakeholders concerns II. Get assurance to provide awareness about the project to all its beneficiaries.[ CITATION MHu111 \l 1033 ] Nestlé proposed communication strategy are as follow Stakeholders Key messages frequency media Business partners Plans related to business development and introducing new product or any business-related innovation and changes Quarterly Meetings and reports Investors/shareholders R&D Budget requirements and allocation of resources Quarterly Meetings and reports Government Regulatory compliance and policies framework/financial incentives As per requirements Press conference and meeting with relevant statutory bodies Employees Sharing innovative ideas and techniques and its implementation Meetings, training, workshops, conferences, email Weekly Customer Demands, expectations, and suggestion During the launch and initial level of innovation Advertisements, feedbacks, and survey Suppliers Availability and conformity of required materials Meetings and emails As per requirements Conclusion Organizations take the support of a creative and innovative management system for achieving their business goals, to serve their society, and to participate in bringing the change in the world. 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