Himani Kankaria

Digital Marketing Consulting Portfolio - Himani Kankaria Say ‘Hi’ here: Website | Email Connect with me: Twitter | LinkedIn | Facebook | Instagram Welcome to my #MADWorld … where I wear THREE hats. Meet Himani - The MAD Queen Many people call me MAD - Mad About Digital. I am a BCA graduate (with distinction) who didn’t love coding and wanted to do something that can help me recreate myself without coding and MATHS (yes, it’s true). So, I took a small course of Search Engine Optimization (SEO) from an Ahmedabad-based SEO training and services provider in 2010. Within 6 months of my SEO tenure, I was awarded with an appreciation letter and was promoted to a senior position to manage a team. That increased my passion to learn more about how other digital marketing activities work and how I can help my clients get more business out of the same. To be continued... Meet Himani - The MAD Queen Now, I have more than 10 years of combined experience in SEO, Social Media Marketing, Content Marketing, PPC, and everything marketing digital. Being a HubSpot certified content and inbound marketing strategist, I help businesses with more than 800% growth in traffic and more than 200% growth in conversions YoY. What I do here? As the MAD queen ➔ ➔ ➔ ➔ ➔ ➔ ➔ ➔ ➔ ➔ ➔ Identifying business goals Developing buyers’ persona with your team Reviewing existing marketing processes Suggesting UX, content & CRO optimization tips Planning documented integrated marketing strategy Creating independent strategies for content, SEO, SMO, PPC, and more Creating content, social media & email calendars Preparing marketing roadmaps Mentoring and training marketing teams Analyzing performance to improve the results Tweaking the strategy based on PA What the MAD Queen can help you achieve? Here are the KPIs I look at ➔ ➔ ➔ ➔ ➔ ➔ ➔ ➔ ➔ 800% increase in overall website traffic 200% increase in channel-wise website 200% increase in keyword impressions, clicks, CTR, & position Behavioral flow of the website users 100% increase in average sessions duration 200% increase in conversions 5X increase in ROI Increase in social listening and media mentions How sooner you become a market leader Meet Himani - A Content Captain My writing career started in 2015 with a VOIP solutions provider and later worked with various IT organizations, marketing agencies, eCommerce businesses, product companies, etc. across the world. I started experimenting my writing and SEO skills together while researching and writing a content. This helped me achieve my content to rank on Page 1 of Google US (.COM). Then, slowly and gradually, I targeted rank #0 (Featured Snippets) on Page 1 and for most of my clients, I am able to achieve that spot- almost more than 90% of time. ➔ What I do here? As the Content Captain ➔ ➔ ➔ ➔ ➔ ➔ Understanding your business, products/services, industry, customers, and competitors Brainstorming on how to write a value-driven content that nobody has written for your industry so far Creating the content outline Suggesting you how we can promote our products directly/indirectly in the content Creating the first draft and delivering it to get approval on the technical things added Making edits and proofreading Suggesting graphics, title options, and metadata What the Content Captain can help you achieve? A blog on DZone for a product client which is on the Featured Snippet of Google US. A blog of eComKeeda which is on the Featured Snippet of Google US for the most competitive keyword. A blog of eComKeeda with Neil Patel on Page 1 of Google US Achieved various Featured Snippets like this for an IT client on Page 1 of Google US. Meet Himani - A Solid Strategist Creating unplanned blogs and doing some off-page SEO and social media activities will lead to results, but not business. I help you create a powerful, data-driven content and social media strategy that helps you see higher overall website traffic, better content marketing results, and higher quality leads. You might have a marketing team that knows what marketing activities need to be done. But, when they know what to do, how to do, and in what sequence, they can outperform their own skills and experience. Execution becomes results-driven when backed by a SOLID STRATEGY. ➔ What I do here? ➔ ➔ ➔ As the Solid Strategist ➔ ➔ ➔ Understanding your business, products/services, industry, customers, and competitors Aligning business goals with marketing ones Analyzing the existing marketing campaigns or activities Redefining the strategies for SEO, SMM, Email, PPC, and more aligned to your marketing goals Developing content, social media, & email calendars Creating action plans for your entire marketing team to ensure they know what to do, when, and how Analyzing the performance What the Solid Strategist can help you achieve? 3 Invokes engagement, conversations, and more Drives leads, conversions, newsletter subscribers, downloads, and contact us inquiries 2 1 Strengthens brand visibility for the right/targeted products/services What do I aim? To help you get more high-quality leads from all the digital channels. Industries I have worked so far- Information Technology (IT) Healthcare IoT / AR & VR Banking Digital Marketing Finance VOIP solutions Education eCommerce Events Jewellery Real Estate Businesses I have worked with- Small Medium Enterprises (SMEs) Large Scale Organizations Marketing Agencies Startups Entrepreneurs Personal Brands Individual Consultants The targeted countries of my clients- US UK Canada Australia India My Clientele - I My Clientele - II My Clientele - III What People Think About Me? Unforgettable Memories As a guest expert at SEMrush Conference 2019, India. Hosted a workshop at SEWA Federation in association with SHEROES Being a guest at #SEOTalk sharing tips on content marketing for link building You can catch me writing oneComKeeda DZone Hackernoon Medium YourStory Quora DigitalBrandingInstitute TechSling And, still working... Let’s talk about how to grow your business digitally. Say ‘Hi’ here: Website | Email Connect with me: Twitter | LinkedIn | Facebook | Instagram