Social Media Management and Marketing Plan
SOCIAL MEDIA MANAGEMENT
AND MARKETING PLAN
● MANAGEMENT PLAN:
1. Business Branding: Freelancing Mom Co.
● LOGO:
2. Social Media
Assessment and
Planning:
● Assessment:
o Facebook Page –fb.me/freelancingmomco/
m.me/freelancingmomco.
o Twitter, Instagram, and LinkedIn – need to create
an account
● Planning:
o As soon as possible, we need to create social
media accounts on Twitter, Instagram, and
LinkedIn.
o Facebook Page – It needs to develop more.
3. Keyword Research:
● Main Keywords:
○ Homebased career
○ Homebased project jobs
■ Other KW:
● data home based jobs
● online home based jobs legit
● online job home based work
● online job home based work
● online job home based typing
● home based online jobs
● hiring online jobs home based
4. Social Media Creation and Optimization
● Facebook Page https://www.facebook.com/freelancingmomco/
● Twitter Account - https://twitter.com/MomFreelancing
● Instagram Account https://www.linkedin.com/in/freelancingmomco/
● LinkedIn Account https://www.instagram.com/freelancingmomco2020/
5. Social Media Content Creation
● Done
6. Social Media Content Management
● Done
7. Social Media Interaction and Community Growth and Management
● Not yet done.
8. Interactions
● Not yet done.
9. Insights
● Not yet done.
● MARKETING PLAN:
1. Identifying the target market:
a. Dominant Gender: Men and Women
b. Age range: 25-40
c. Location: the US or Europe
2. Creating a Marketing plan:
a. To find a home-based job for the freelancing moms.
3. Brand awareness:
a. To produce quality outcomes for the project in time.
b. To give outstanding service to the client.
4. Promoting products and services:
a. As of now, through Facebook Page, Instagram, Twitter, and
LinkedIn
5. Marketing and advertising:
a. Organic – to create a personalized yet engaging
advertisement for the client will be attracted
6. Networking
● Using Hootsuite and Facebook Creator Studio.
7. Monitoring and Evaluating Campaigns
● Not yet done
8. Engagements
● Not yet done.
9. Insights
● Not yet done.