Heather Murata

Heather Murata-Online Summer Camp [Client] – Sales Letter Email Campaign 1 Day 1 – Email 1 (Friday, May 22nd) From: Camp Liaison for Parents Subject: Hey. . .Do you know what your kids are doing? Preview Text: I’ll let you in on a little secret. . . Dear FIRSTNAME, Talk about heart-stopping. . .I don’t know about you, but a lot of parents dread that question. Kids can get into so much mischief these days. And many of them don’t even know it’s dangerous. . .until it’s too late. Then there are the kids who, well, aren’t getting into mischief. I mean, they’re just playing video games, right? How much trouble could they possibly get into? I guess that depends on your perspective! 🤔 But even if they’re not getting into trouble with their video games. . .is that what you want them doing all summer? Hi! I’m your Camp Liaison for Online Summer Camp [Client]. I have a BA in psychology (concentration in early childhood and adolescent development). I run a creative arts enrichment preschool and have worked in education for years, including special education (Autism spectrum). Thank you for signing up for 3 Free Days of summer camp! I’m here to show you why this was a great first step to improving your child’s summer despite this chaotic coronavirus pandemic. See, children need structure. . .even during the summer. Structure and schedules provide them with a sense of security and stability. And kids need that more than ever in these scary, uncertain times. Heather Murata-Online Summer Camp [Client] – Sales Letter Email Campaign 2 COVID-19 has turned our world upside down. You know how stressed you are, right? Well, you could multiply that by ten, and I doubt it comes anywhere close to how it’s affecting your children. And now, many of our kids don’t even have summer programs to give them the structure they so desperately need. That leaves everything up to you. Okay, I know what you’re thinking. You’ve already been doing everything and more lately. You’ve been working from home. At the same time, you’ve had to help your children do their lessons and homework. And now, summer is here. . .school is out. You get to take a break from some of that. You’re a great parent. You’ve been SuperMom or SuperDad, and you deserve a break. It might even be tempting to let your kids run wild and entertain themselves this summer (well, maybe not 😱)! So, I ask again. . .do you know what your kids are doing? And is “what they’re doing” really what you want for them? No, right? So, my friend, [client], got to thinking. He has a vast network and lots of resources. And he happens to be very good at something that could make you a SuperHero again for the summer. . . Because, I’ll let you in on a little secret. . .he can help you give your kids the structure they need this summer. And you don’t even have to get in the car and drive anywhere to make it happen. Want to find out how this will benefit you and your children? Heather Murata-Online Summer Camp [Client] – Sales Letter Email Campaign 3 Take a look here! Stay home! Stay Safe! And make this a summer your kids will never forget! [Name] Camp Liaison for Parents P.S. You CAN get your kids up off the video game couch this summer! You CAN give them an amazing summer! And you don’t even have to drive anywhere to do it! P.P.S. Did you know that, because you signed up for the Free 3-day trial, you’re eligible for an Early Bird Special Discount on future camp activities? You should be getting emails from [Client] about that. Open one of them and click to see just how far [Client] will go to make this a special summer for you and your children! Day 2 – Email 2 (Saturday, May 23rd) From: Camp Liaison for Parents Subject: SuperMom & SuperDad can take a break this summer! Preview Text: With NO guilt! Dear FIRSTNAME, You’ve been SuperMom and SuperDad during this whole crisis. You deserve a break. But you feel guilty even thinking that. I can help you keep your SuperHero cape on! Yesterday I told you [Client] could help you give your kids the best summer ever this year . . . despite COVID-19. I also focused on why this is important. I told you that structure and schedules are vital for children. It helps them feel secure. And we all know how crucial it is to help our kids feel safe right now. 4 Heather Murata-Online Summer Camp [Client] – Sales Letter Email Campaign But, besides that, did you know that research shows children lose up to a month of learning during summer break? And that effect is cumulative. It adds up over the years. Kids spend valuable time at the beginning of every school year . . . just reviewing what they already learned in previous years! 😲 Seems like a waste, doesn’t it? That’s why summer enrichment programs are SO critical for kids. They need an engaging schedule of activities during long school breaks. It helps keep their heads in the game. They’re learning new skills in fun, creative ways. And this keeps their brains open, building flexibility and keeping them sharp. Which helps them return to school in the right frame of mind . . . open and ready to learn. It might even speed up the review process! If this is making sense to you, but you’re not quite sure what to do about it . . . Don’t worry. You don’t have to figure all this out on your own! [Client] can help you provide enrichment activities for your kids this summer! He does this kind of thing ALL the time . . . it’s his passion! Let us help you keep your children off the couch . . . get their brains and bodies in gear . . . and keep them sharp this summer! Find out how right here! Stay home! Stay safe! And give your kids a summer they’ll remember! [Name] Camp Liaison for Parents P.S. Don’t want your kids to be video game zombies this summer? We can help! 5 Heather Murata-Online Summer Camp [Client] – Sales Letter Email Campaign P.P.S. I told you yesterday that, because you signed up for the Free 3day trial, you’re eligible for an Early Bird Special Discount on future camp activities! You should be getting emails from [Client] about that. Open one of them and click to see just how far [Client] will go to make this a special summer for you and your children! Day 3 – Email 3 (Sunday, May 24th) From: Camp Liaison for Parents Subject: Summer fun goes viral! Preview Text: See for yourself! Dear FIRSTNAME, Children have one job and one job only. . .to learn through creative play. Given the right opportunities, they do this job very well! What if your child's creative play learning experiences could go all summer long? What if they could attend engaging activities and get one-on-one feedback? What if they could watch their instructor demonstrating a skill again and again? What if they could practice right along with their instructor as many times as they like? What if your child could learn a skill at his own pace? Would this type of learning environment build your child's confidence and self-esteem? Heather Murata-Online Summer Camp [Client] – Sales Letter Email Campaign It sure would! My friend, [Client], knows it would because this is his life. It's his passion. He’s seen how programs like this improve people's lives. And he wants this for your child this summer! This is summer fun on hyperdrive. Your child is in the driver's seat. She can access her favorite activities for the day over and over again. Creative play gone viral! [Client] has tapped into his vast network, looking for instructors who are passionate about kids. Instructors who are waiting to share their skills with your child. Instructors ready and willing to provide feedback. This summer fun experience will transform your child. And the beauty of it is. . . It's all ONLINE — a SAFE, COVID-19-free learning environment! Activities your child can experience again and again — for life! Find out now how your child's creative play can go viral this summer. Click here to learn more! Stay home — Stay Safe! And give your child a summer to remember! [Name] Camp Liaison for Parents P.S. Summer fun on hyperdrive! Watch your child’s creative play experiences go viral this summer! P.P.S. Important reminder: Because you signed up for the Free 3-day trial, you’re eligible for an Early Bird Special Discount on future camp activities! You should be getting emails from [Client] about that. Open one of them and click to see just how far [Client] will go to make this a special summer for you and your children! 6 Heather Murata-Online Summer Camp [Client] – Sales Letter Email Campaign 7 Day 4 – Email 4 (Monday, May 25th) From: Camp Liaison for Parents Subject: Your child’s amazing summer — free in just two days! Preview Text: I’m excited! Dear FIRSTNAME, If you’ve been following along with my emails the last three days. . . you already know that your child needs enrichment this summer. Traditional summer programs are obviously not the answer, even if you could find any. Social distancing just doesn’t fit in that venue. So, what can you do? Well, you already know you don’t want your kids playing video games, watching T.V. and snacking all summer! What if I told you there’s a better way? There is. . .and that’s why I’m so excited for you and your child! Online Summer Camp [Client] Online video activities from tennis to basketball, karate to dance, music to math! We have 12 fantastic camp experiences for you and your kids! That’s right. . .Summer Camp. . .ONLINE! It doesn’t get any safer than that! [Client] CAN provide awesome, online enrichment activities for your child this summer. It’s what he does, it’s his passion! Heather Murata-Online Summer Camp [Client] – Sales Letter Email Campaign And it’s why he has 37,000 subscribers on YouTube and over 7500 members in his online tennis instruction business. Benefits to Online Video Instruction ✓ Convenience — no driving! ✓ You can see & hear what your child is learning! ✓ Flexible schedule — you decide when to fit it into your child’s schedule! ✓ More accessible for all students, including special needs! ✓ Your kids will build digital information literacy. This is a critical skill for today’s society and workplace! ✓ Less expensive — hardly any overhead costs! ✓ Your child can learn at her own pace! ✓ Your child can learn proper techniques right from the start. This is especially crucial for physical skills! ✓ Your children can watch the instruction as often as they like — practice makes perfect! And I’ve only scratched the surface! You had the vision and the foresight to enroll your family for: 3 FREE Days of Camp May 27, 28, & 29 But did you know that you have an Early Bird Special discount waiting for you to redeem? This is a limited time offer. You can’t afford to delay checking it out. 8 Heather Murata-Online Summer Camp [Client] – Sales Letter Email Campaign 9 This program can give you peace of mind all summer long while your children experience fantastic camp experiences with our creative online instructors. You don’t have to let COVID-19 ruin summer fun for your kids. We can bring 12 amazing camp experiences to your home and yard with the click of a button. Find out how! Stay home. Stay safe. And give your kids the summer memories of a lifetime! [Name] Camp Liaison for Parents P.S. Summer camp for 2020 doesn’t get any better than this! Safe, fun, engaging and creative comes right to your living room and back yard! P.P.S. Because you signed up for the Free 3-day trial, you’re eligible for an Early Bird Special Discount on future camp activities! You should be getting emails from [Client] about that. Open one of them and click to see just how far [Client] will go to make this a special summer for you and your children! Day 5 – Last Chance Email 1 (Tuesday AM, May 26th) From: Camp Liaison for Parents Subject: Going, going. . .gone! Summer fun of a lifetime! Preview Text: The clock is ticking! Dear FIRSTNAME, Your child is going to experience 3 Amazing Days of Summer Camp for FREE! 10 Heather Murata-Online Summer Camp [Client] – Sales Letter Email Campaign We will send the first day of camp activities tomorrow morning. But only to families enrolled in the 3-Day FREE Trial. I’m excited that you had the foresight to take advantage of this program! Online Summer Camp [Client]: ✓ Will provide your children with the structure they need to help them feel secure. ✓ Will provide fun, engaging, creative activities for your children. ✓ Will be SAFE — in your own COVID-19-free home. ✓ Will keep your children’s brains open to learning. ✓ Will keep your children’s brains open to new experiences. ✓ Will help your children build confidence and self-esteem. I’m going to let you in on another secret. Because You Enrolled Your Family for the Free 3-Day Trial You are Eligible for the Early Bird Special Discount For Future Summer Camp Activities Scheduled from June 8th – July 31st The early bird special is a deep discount for families who enroll in more camp activities. We've scheduled these activities from June 8th through July 31st. This is a limited time offer and the clock is ticking. Don’t wait! Heather Murata-Online Summer Camp [Client] – Sales Letter Email Campaign 11 Click Here for more on how this our camp can enrich your child’s summer. Stay home — Stay safe! And give your child a summer full of memories! [Name] Camp Liaison for Parents P.S. Don’t let the clock run out on your Early Bird Special discount on future camp activities scheduled from June 8th – July 31st! You should be getting emails from [Client] about that. Open one of them and click to see just how far [Client] will go to make this a special summer for you and your children! Day 5 – Last Chance Email 2 (Tuesday PM, May 26th) From: Camp Liaison for Parents Subject: Early Bird Special clock is ticking! Preview Text: Will your child be a happy camper this summer? Dear FIRSTNAME, I really hope that your child will be able to join us for more summer fun this year! Online Summer Camp [Client] will run from June 8th to July 31st. We Can’t Let COVID-19 Win the Battle for our Children’s Happiness this Summer! So, here’s how we’re going to stop that from happening. Day camps charge from $100 to $1300 or more per week, per child. But, because our summer camp is online, we don’t have the overhead that traditional camps have. Heather Murata-Online Summer Camp [Client] – Sales Letter Email Campaign 12 We pass on these savings to you, making Online Summer Camp [Client] extremely affordable. And it doesn’t matter how many children you have in your family . . . all course tuitions are “per family,” not “per child!” Ballet? $35/week for your entire family! Basketball? Same thing! Now, if you want to let your children take part in all 12 camp activities . . . that would add up to $420/week! What? That’s not acceptable to us. Our Mission is to Make Summer Camp Available to Every Family So, we’re going to give you access to all 12 activities for a mere $149/week for the ENTIRE family! That’s a $271 savings! Want to join us for the whole summer? That would be eight weeks. Your cost? $999 for the ENTIRE family. A savings of almost $200. Guess what? We didn’t stop there! We've been giving away THREE FREE DAYS: May 27th, 28th, and 29th. Because you enrolled for the free three-day trial, we're offering you an Early Bird special for the rest of the summer classes. That’s how far we’re willing to go to make this the best summer camp experience ever . . . one your children will remember for a long, long time to come! 13 Heather Murata-Online Summer Camp [Client] – Sales Letter Email Campaign If you decide to take advantage of the Early Bird Special discount, you have nothing to lose because we also offer a 100% Money-back Guarantee! If at any point you decide this camp is not everything we promised, we'll refund your tuition . . . prorated for any unused classes . . . no questions asked. We’re just happy you gave us a try. You have nothing to lose, and your children have everything to gain. Give them a summer they’ll remember for all time . . . a summer full of activities that bring joy and smiles . . . learning and fun . . . confidence, and self-esteem. Children have one job and one job only . . . to learn through creative play. Given the right opportunities, they do this job very well. Don’t Let COVID-19 Put Your Children on the Unemployment Line This Summer! Take advantage of our Early Bird Special discount and enroll your child for more summer fun scheduled between June 8th and July 31st. Stay home — Stay safe. And give your children a joy-filled summer! [Name] Camp Liaison for Parents P.S. Happy campers are happy children! And YOU benefit from that. Breathe a sigh of relief when you take advantage of the Early Bird Special discount to enroll your children for more wholesome summer fun. Heather Murata-Online Summer Camp [Client] – Sales Letter Email Campaign You should be getting emails from [Client] about that. Open one of them and click to see just how far [Client] will go to make this a special summer for you and your children! 14