Hari Oktarini

Digital Marketing HARI OKTARINI Hello friend, I'm Hari A professional marketer with a diverse background in various industries. I began my career in Creative Content and transitioned into the role of a Digital Marketer. During this journey, I successfully managed several paid media platforms such as Meta Ads and Google Ads, achieving a remarkable 133% Return on Ad Spend (ROAS) within a span of 6 months. My expertise primarily centers on the application of data-driven strategies to optimize campaigns and boost conversion rates. Additionally, I possess proficiency in copywriting and the creation of endto-end performance marketing campaigns. I graduated from RevoU's Full-Stack Digital Marketing program in December 2022, specializing in Media Buying Plans, Marketing Analytics, Social Media Ads, Google Ads, SEO, Content Marketing, Social Media Organic, and CRM. Education FULL STACK PROGRAM REVOU Digital Marketing (Sep-Dec 2022) I created and implemented marketing strategies through Social Media & Google Ads; Generated 11 leads from Facebook and generated 69 clicks with 1845 impressions on Google Ads Group Project in 10 days. Conducted SEO Audit; performed keyword research, and analysis; onpage & off-page analysis; and strategy to improve ranking in SERP. Also created social media strategy and content writing UNIVERSITAS PADJADJARAN Communication (Journalism) (Aug 2013-Nov 2017) certification Full Stacked Digital Marketing RevoU Google Analytics for Beginner Google Analytics Googe Ads Search Google SEO Fundamentals SEO Fundamentals Course Social Media Marketing Professional Experiences ASTON TANJUNGPINANG HOTEL & CONFERENCE 2024 Digital Marketing Communication Executive Plan, execute, and optimize Meta Ads campaigns to increase brand awareness, drive engagement, and generate direct bookings. REVOU 2024 Team Lead Conducted team-lead tutoring sessions to increase students' understanding of Digital Marketing topics CONTENT IDEA 2024 Digital Marketing Intern Analyze and optimize the performance data from Google Ads, Meta Ads, and CPAS Shopee campaigns to provide actionable insights. TELMARK INDONESIA & QUIROS NETWORKS 2023 Digital Marketing Analyze and optimize the performance data from Google Ads campaigns to provide actionable insights. KLINIK PINTAR 2023 Freelance Performance Marketing Implementing a robust performance marketing campaign strategy and execution plan through SEM. LIVE STAR INDONESIA Freelance Digital Marketing Staff Develop and implement digital marketing strategies to drive online traffic and enhance brand awareness. MCDONALD'S INDONESIA (2019) Restaurant Assistant Manager Assisting day-to-day restaurant operation BUKALAPAK (2018) Freelance Content Writer Conducted extensive research for writing purposes DAMN I LOVE INDONESIA! (2018) Content Creative Conducted extensive internet research for content writing FEMINA GROUP (GRAZIA INDONESIA) (2016) Intern Journalist Collected data from various sources and fashioned them into stories Link to LinkedIn Skills Abilities Social media ads marketing analysis website creation design graphic landing page creation Search engine optimization reporting Notable Projects Here lies my notable individual and group projects about Facebook Ads, Google Ads, and SEO from Revou Digital Marketing and from my intern days in Grazia Indonesia meTA ads campaign Aston Tanjungpinang Jul - Nov 2025 Objectives Strengthen brand awareness and drive revenue growth through strategic social media and promotional campaigns. Scopes As a Digital Marketing & Communication Executive, I am responsible for developing and executing integrated marketing strategies to enhance brand visibility and drive business growth. Result Drove a 34% growth in followers and achieved a remarkable 138% increase in recreation sales with engaging content strategies and promotional initiatives. Tools Design Objectives Designed engaging and visually consistent social media content for Instagram to enhance brand identity and audience engagement. Scopes As a Digital Marketing & Communication Executive, I am responsible for planning, executing, and optimizing digital marketing strategies to strengthen brand presence, drive engagement, and support sales performance across all hotel departments. google ads campaign Content Idea (Sep 2024 - Feb 2025) Objectives Increase the number of qualified leads and potential clients interested in purchasing Top Triland’s professional printing services, by attracting businesses and individuals who are actively seeking high-quality, reliable, and customized printing solutions. Scopes As Digital Marketer intern, I'm responsible for designing the initial campaign structure, audience targeting, budget allocation, and ads placement. Creating engaging ad copy on Google to attract customers. Analyze daily campaign results day to day Setup campaign optimization strategy Result increase qualified leads by 38% within six months through the implementation of a targeted marketing campaign for Top Triland’s printing services. Tools google ads campaign Quiros Networks & Telmark Indonesia (Apr - Oct 2023) Objectives Boost qualified leads on a limited budget, utilize Google Ads to target audiences in the Jabodetabek region across all industries that rely on telecommunication services. Scopes As Digital Marketer, I'm responsible for designing the initial campaign structure, audience targeting, budget allocation, and ads placement Creating engaging ad copy on Google to attract customers. Analyze daily campaign results day to day Setup campaign optimization strategy Result Boosted qualified leads by 162.5% and 133% Return on Ad Spend (ROAS) over the course of six months Tools google ads campaign Klinik Pintar ( Feb - Apr 2023) Objectives Boost qualified leads on a limited budget, utilize Google Ads to target audiences in the Jabodetabek region across all industries that rely on telecommunication services. Scopes As Digital Marketer, I'm responsible for designing the initial campaign structure, audience targeting, budget allocation, and ads placement Creating engaging ad copy on Google to attract customers. Analyze daily campaign results day to day Setup campaign optimization strategy Result Successfully increasing clicks by 289% and boosting conversions by 16%, both compared to the previous period Tools branding & product marketing Objectives Making & developing a business profile for pet services including branding (business name, logo, color, theme) value proposition (VP), and unique selling point (USP). Part of RevoU assignment. Scopes I was responsible for the copywriting for all the LP & social media content and competitor analysis. Tools Click here for the entire deck Social Media ads Objectives Generate leads with low CPL within 5 working days using Meta for Business Ads Manager to target audiences in the pet service industry. Scopes Designing initial campaign structure, audience targeting, budget allocation, and ads placement Creating engaging copy on Facebook to attract customers. Analyze daily campaign results Setup campaign optimization strategy Result Generated 11 quality leads in total Click here for the entire deck Tools google ads Objectives Generate leads with low CPL within 5 working days using Google Ads to target audiences in pet service industry Scopes As Project Manager, I'm responsible for designing the initial campaign structure, audience targeting, budget allocation, and ads placement Creating engaging ad copy on Google to attract customers. Analyze daily campaign results day to day Setup campaign optimization strategy Tools Result Generated 11 quality leads in total CTR 3.74% Impression 1845 Won 3rd Place Google Ads Competition (Group G) Click here for the entire deck seo group project Objectives Performing website audit (on-page), keyword analysis, on-page content analysis, and on-page technical & link-building strategy for UltraVoucher.com Scopes As a Project Manager, I was responsible for Page, keyword, and website on-page content analysis Result Pages & keywords analysis On-page content analysis On-page technical analysis Tools Click here for the entire deck search engine optimization Objectives Researching keywords & sub-keywords, projecting traffic, competitor analysis, and produce content brief for content writer on Lovica Grooming website. Scopes I was responsible for keywords & subkeywords research, analysis for competitors, producing content brief & content creation for Lovica Grooming website Result Pages & keywords analysis Competitor On-page content & technical analysis Content brief and content Tools Click here for the entire deck other projects Objectives Monthly women-printed magazine from Italy that produces fashion, beauty, culture, and entertainment news. Scopes I was responsible for collecting data from various sources to determine facts and opinions and fashioned them into a cohesive story for the magazine and wrote them into a feature and cover story. Covered special events with an eye for detail and tenacious pursuit of important information and upload them to Instagram Click here for the entire portfolio Get in Touch Hari Oktarini CV- Linkedin