Hannes Jacobsson

CHATBOT FOR HANNES MEDIA ABOUT International brand Outlaws Amsterdam, is an E-Commerce store created in Amsterdam, The Netherlands 2019. Their mission is to let people express their stories, through unique rebel jewelry that can tell that story. Problem Outlaws were looking for a way to increase their profit and revenue on their online store. Solution To increase revenue and profit, one is normally looking to figure out the best marketing campaign that will perform better than anything ever before. However, seen from a customer perspective, he or she does not care if the brand is doing promotion, marketing, sales, or customer support. You are telling your brand’s story and give an impression on every single move you make. This is why marketing and customer support always should be seen as very similar parts of your business. It has to be aligned together. This is my approach when doing marketing campaigns, and the focus should always be to give the best possible expire for the user. With this in mind, I built a chatbot that would tell Outlaws story using the latest marketing tactics, but also automate a healthy portion of its customer support. This would allow them to save a lot of money on manual time spent on customer support and increase the revenue with more sales. The results First, we created a marketing campaign to generate leads. In this campaign, we had an offer of receiving a coupon code. It looked like this: Opt-in message: https://m.me/-? ref=w- In this message, we will both generate leads to our Messenger subscription list, but also get the customers’ email addresses in a very smooth way. The results We followed up with this message: 1st reminder of coupon: https://m.me/-?ref=w- And later on, the user received this message: 2nd reminder: https://m.me/-?ref=w- The results To gamify the marketing and simply focus on branding by making it fun for the user, I built this quiz: 3rd message (Quiz): https://m.me/-?ref=w- The next step was to give testimonials by showing customer stories in a unique way. We also gave them another coupon code to provide additional value 4th message (testimonials, member stories) https://m.me/-? ref=w- The results As the last part of our messenger funnel sequence, we sent them a message that would allow the user to get personalized product recommendations based on his or her preferences. 5th message (Find my "Outlaw"/Jewelry): https://m.me/-?ref=w- The results Messenger sequences like this are EXTREMELY powerful. We managed to achieve an open rate of +90% and a click-through rate of 35% These messages are sent for FREE which makes them even more powerful. The cost of generating leads was as low as $0,08 Cost per lead: $0.08