Halle Clark

Three Key Methods for Successful Social Media and Digital Marketing Strategies By Halle Clark Social media has become a very important part of life in 2020. Extended families stay connected through Facebook and influencers promote healthy lifestyles on Instagram. We are more invested in our social media accounts than ever before, and that means a majority of sales and brand interests are formed through social media and digital marketing. In fact, Instagram provides the second highest ROI for marketers, according to ​Hubspot​. It can be extremely beneficial to both know and use the various methods of social media growth in order to ensure brand awareness and a high rate of conversions. Today, we are going to discuss three of those key methods. Targeting the Right Audience One factor of a solid social media strategy is knowing your key demographic. For starters, the platform you choose to promote your brand on will play a big part in the results you see from the campaign. Different social media applications cater to different kinds of users. As stated by ​Statista​, 41% of teenagers use Snapchat more than any other platform. So, if your brand or product is designed for younger consumers, this would be a great place to advertise and market. If you are the owner of a female-focused fashion brand, it would be good to note that Facebook has a demographic of 75% women with a 72% annual income range between $30,000 and $74,999 according to ​Sprout Social​. Much like snapchat, Instagram is also known for catering to a younger audience, and 140 million users are from the US. Some other popular locations include India with 120 million users and Brazil with 95 million. The US audience is often more sought after because of the larger income and higher conversion rates, but these campaigns often take a bigger budget in order to reach a sustainable amount of users. Other countries, like India or the UK, allow for a notably higher amount of accounts reached for a lesser amount spent. These are all very important things to consider when setting up your social media campaign. Take Advantage of SEO Something you hear about a lot when entering the digital marketing world is SEO, which stands for search engine optimization. This is a way of ranking your website with important keywords so it shows up at the top of the search results and brings in more organic traffic. It can get a little complicated, so let’s break it down. SEO is so important because a majority of online traffic is driven by search engines, as stated by ​MOZ​. The first step to optimizing your website is to identify the keywords associated with your brand. For example, if you are selling watches, you want people searching for watches to come across you first. That means you must use the available tools and software to analyze the present data. With the right applications, you can identify the questions that are already being asked and how far of a reach is possible with varying keywords. The bigger the audience, the better the chance of conversion. This means you are looking for three things: search volume, relevance and competition. This is all according to Wordstream​. Search volume is how often your keywords are searched for and desired, relevance refers to reaching the people who actually have an interest in your brand or product, and competition needs to be acknowledged because it will play a huge part in how well you rank depending on how well your competitors are ranking. One more thing to consider when it comes to SEO is that optimization isn’t a one time thing. You also want to place keywords inside your site’s content. It is crucial to take advantage of title tags, meta data, and body content. With all of these things included in your digital marketing strategy, you’ll be making sales in no time. Post and Engage Daily One more very important thing that keeps brand followers interested is a consistent posting schedule. The majority of big brands post at least once a day and spend the first hour replying and reacting to comments. This lets the audience know you care about their opinion, and therefore, they feel important and heard. This ensures loyal followers that will continue to contribute to your growth and ROI. Along with feed posts, make sure you are doing lives and interacting with the watchers the entire time. This makes you more relatable and forms a connection with each individual follower. Lastly, take advantage of stories as much as you can. Ask questions and take polls. This is another method of allowing your audience to truly feel heard and valued. In Conclusion Social media and the digital world are competitive, busy places, but getting ahead of the game is not impossible. There are resources all over the internet to help you form a solid strategy in order to grow your brand and create a loyal following. Start here, and continue your journey. High conversion rates are in your near future if you use these methods and launch your social media and digital efforts to the fullest. Good luck and happy marketing.