Haleigh Graham

Haleigh Graham – Freelance Portfolio Samples Case Study #1: AI Workflow + Branding for a Beauty & Wellness Business Client Type: Boutique Salon & Spa Owner Project Scope: The client needed a way to streamline appointment scheduling, improve client communications, and refresh their brand image to attract premium clientele. Solutions Provided: - Implemented AI tools like Calendly, ChatGPT, and Canva to automate scheduling, FAQs, and social media content.Created a brand kit using AI design tools to elevate the salon’s digital presence.- Developed a customer experience playbook with templated responses, loyalty emails, and review follow-ups.- Trained the front desk team on digital scripts and AI-assisted scheduling tools. Results: - 30% reduction in appointment no-shows- Increased client retention by 22% over 60 days- 50% faster response times to client inquiries- Stronger online engagement and brand consistency Client Feedback (Mock): "Haleigh transformed the way we communicate and operate. Our booking process is now seamless, our brand finally reflects who we are, and our team feels empowered. She’s the full package!" Case Study #2: AI Systems + Brand Messaging for a Coaching & Consulting Brand Client Type: Business Mindset Coach (solo entrepreneur) Project Scope: The client was overwhelmed with manual client onboarding, inconsistent messaging, and no cohesive brand presence online. Solutions Provided: - Designed a full onboarding sequence using Notion, Typeform, and Zapier to automate new client intake.- Created a coaching brand identity using AI tools to generate logo variations, messaging pillars, and branded visuals.- Drafted welcome packets, email templates, and call summaries with AI-powered language tools.- Provided training on using ChatGPT to assist with blog writing and client prep materials. Results: - Reduced onboarding time by 75%- Consistent messaging across web, social, and client materials- Increased client referrals due to a polished and professional experience Client Feedback (Mock): "The systems Haleigh set up saved me hours every week, and my brand finally feels aligned with my values. She brought clarity, structure, and style—highly recommend her to any coach looking to level up."