Godwin Nwachukwu

Title: Unlocking the potentials of your business through Digital Marketing The world is fast becoming a digital village and so is the marketing and advertising industry. Thanks to the Internet and several electronic devices, every part of our universe is now interconnected, literally defeating the obstacle of distance and turning our world into a global market place. Digital marketing is a way of promoting and marketing a business, product, person or commodities through digital channels. Economists believe that production is not complete until goods/services get to the final consumers; I like to say that no company or business can attain its true potentials in today's world without digital marketing. It is pivotal to the organic massive expansion of any business organization. According to stats, around 51% of the world population use social media daily. The numbers behind these stats are expected to spike in the coming years That's 51 out of every 100 people! Imaging having a chance to tell more than half of the entire world population about your business? For companies and businesses that are yet to tap into digital marketing, I have bad news and good news. A lot of companies have bought into the idea and used digital marketing as a tool to promote, expand and fasten the growth of their organization. Why invest in digital marketing? • Unbeatable reach: Advertising your brand, product, or services through digital communication forms enable you to reach your target audience anywhere in the world. Your office could be located in Africa, and digital marketing will help sell your products/services to people across the Atlantic. • Affordable and Effective: Contrary to some school of thought, digital marketing is actually cheaper than the normal traditional marketing methods. Also, businesses can access pre-existing data, determine their target audience and set their marketing strategy to yield efficient and effective results. • Level playing ground: Digital marketing is a huge leveller especially between established brands and new startups or Small medium enterprises. If well utilized, small businesses can challenge and compete favourably on the big stage. • Good ROI: It offers good return on investment, around 20% of companies are raking in ROI of $70 for each dollar invested. The importance of investing in digital marketing is too big to be ignored. As a business owner, one of your priorities should be investing in digital marketing, especially if its a new startup or small medium enterprise. Many have invested years ago and are currenlty reaping the huge dividends. For those who are yet to begin, i have good news for you. The next best time to invest in digital marketing is now. Don't let your competitors leave you behind. Take advantage of digital marketing; the most efficient way to promote and expand your business.