Giselle Enriquez

GISELLE ENRIQUEZ GRAPHIC DESIGN & ILLUSTRATION GISELLE ENRIQUEZ GRAPHIC DESIGN & ILLUSTRATION M- | PORTFOLIO v.- W. https://giselleenriq.wixsite.com/mysite behance.net/Giselle_enccc1 @giselle.a.en GISELLE ENRIQUEZ PORTFOLIO | GRAPHIC DESIGN & ILLUSTRATION | BA RTER WI N EBA R B R A N D I N G & I LLUSTR ATI O N The term “Barter” equates to an exchange or trade and it was this definition that led to the contemplation of what types of “barters” could occur in a wine bar. My understanding of wine culture and the social spaces involved eventually led me to the lively exchange of conversations, emotions and ideas. It was essential that the brand identity could embody this feeling of interaction whilst also appealing to the bar’s professional yet playful after work crowd. Organic paint splashes were collaged to allude to the familiar colours of grapes and the movement of wine bringing an evocative quality to Barter Wine Bar. The branding suite was extended into signage, menus, coasters and stationary. PG1 GISELLE ENRIQUEZ PORTFOLIO | GRAPHIC DESIGN & ILLUSTRATION seller banners #beachlife 20 Summer essentials to upgrade your vacay. SHOP NOW BYRON BAY BEACH LIFE Stay-for-longer saviours from people who know their sand. SHOP NOW | H A R D TO FI N D ED MS BRANDING Beaches hold a special nostalgia for Australians and it was crucial that my EDM designs could inspire the atmosphere surrounding beach activities and events. My EDM intro follows a retro summer aesthetic to draw familiar visual cues of the Australian summer. . The Byron Bay Beach Life brand celebrates bold, simple patterns to create the perfect escape. I wanted the audience to see themselves in the Byron Bay Beach Life environment, inspiring the photo choice and italics in the light-hearted brand caption. PG2 GISELLE ENRIQUEZ PORTFOLIO | GRAPHIC DESIGN & ILLUSTRATION | CAKE WINE PAC K AG I N G & I LLUSTR ATI O N Cake Wine is a passionate, playful brand whose dynamic approach to wine making is evident in the way they develop and showcase their products. Their bottles are beautifully staged amongst a rich collage of ingredients and quirky items whilst their descriptions visualize intimate, curious spaces for a complete sensory experience. They strive to produce an individual identity for each of their products, leading to the inspiration to translate these distinctive details into unique, otherworldly characters. PG3 GISELLE ENRIQUEZ PORTFOLIO | GRAPHIC DESIGN & ILLUSTRATION | V ELV E T CO N CEPTS BRANDING This project showcases a collection of imagery I designed for the Velvet Concept Cosmetics Instagram page and website. To ensure variety and balance in the overall grid sequence, I combined a series of text based posts, digital photo collages as well as my own flat lay photos of the lip products. I intended to refresh individual branding elements in unique and dynamic means to amplify the premium quality of the products by rendering the campaign photos into new digital artworks. PG4 GISELLE ENRIQUEZ PORTFOLIO | GRAPHIC DESIGN & ILLUSTRATION | H ER ITAG E E D ITO R I A L , PH OTOG R A PH Y & I LLUSTR ATI O N This project involved the editorial design of a magazine cover and interior spread for a publication of my own concept and genre. Inspired by a deep love of travel I collaged elements of my photography from my holidays in South East Asia to design a cover image that encaspsulated the natural and cultural beauty of the region. Typography was motivated with a minimal, sophisticated approach using a complimentary jpair of sans serif and serif typefaces. PG5 GISELLE ENRIQUEZ PORTFOLIO | GRAPHIC DESIGN & ILLUSTRATION HERITAGE HERITAGE JEWELS OF THE ORIENT SOUTH EAST ASIA Ready for the jewel of Asia? Jakarta, Cebu and Bangkok. Three stops, infinite wonders and adventure awaits ! Brace yourself for the colours, excitement and magnificence of South East Asia. South East Asia has earned its reputation as one of the most coveted tourist havens worldwide, and it’s easy to see why. You’ve seen the white sand, you’ve daydreamed of tropical islands, & you’ve lusted for authentic laksa since graduation. Now you’re ready for the real deal, to witness this incredible paradise adventure with your own two eyes. Go deep into the South East as you get lost in riverside fields, satisfy your foodie fixation in the night markets, as well as basking in breath taking sunsets alongside majestic golden temples. Seized by the wanderlust vibes yet? This is just a little taste of what South East Asia has in store for the hungry traveller…every day calls for something new and downright amazing. 3 | H ER ITAG E E D ITO R I A L , PH OTOG R A PH Y & I LLUSTR ATI O N Left: Golden Temple, Bangkok Right: Chocolate Hills, Cebu Giselle Enriquez 2016 | D E S T I N AT I O N G U I D E | D E S T I N AT I O N G U I D E | 4 PG6 GISELLE ENRIQUEZ PORTFOLIO | GRAPHIC DESIGN & ILLUSTRATION | EDEN B R A N D I N G, E D ITO R I A L & PAC K AG I N G Eden began as the concept of a luxe skincare brand that could celebrate the skin-enhancing powers of natural, organic ingredients. The creative direction was to refresh Mother Nature in a modern, upbeat aesthetic. PG7 GISELLE ENRIQUEZ PORTFOLIO | GRAPHIC DESIGN & ILLUSTRATION | EDEN B R A N D I N G, E D ITO R I A L & PAC K AG I N G The Eden logo was paired with modern typography and a palette of fresh, uplifting colours to deliver a feeling of luxury to the brand. The final branding suite was extended into several components such as web banners, advertisements, stationary, brand brochure, packaging and social media graphics. PG8 GISELLE ENRIQUEZ PORTFOLIO | GRAPHIC DESIGN & ILLUSTRATION | B US HTUCK ER TE A PAC K AG I N G & I LLUSTR ATI O N My motivation for Bushtucker tea was to create an illustrative packaging label that was distinctive amongst current market competitors whilst still feeling approachable to existing tea consumers. Using mixed media illustrations of the featured ingredients, I aimed to create unique visuals that could embrace the familiar and vibrant details of lemon myrtle and wattle seed. The lush, bright illustrations were balanced with a fresh pastel colour palette and elegant serif typography. PG9 GISELLE ENRIQUEZ GRAPHIC DESIGN & ILLUSTRATION | B ECC A COS M E TIC S BA N N ERS BRANDING PORTFOLIO | As a component of Style Patisserie’s promotional material for Becca’s Summer Collection of bronzers and palettes, I created website banners to introduce this product range to their audience of customers and cosmetic retailers. Harnessing the brand’s product and model imagery, my design agenda was to evoke emotional cues of the tropical destinations summertime nostalgia and that inspired this collection. PG10