Gina Carla Romeo

Amazon SEO and PPC Specialist SHORT PROPOSAL 1 Introduction 2 Problem 3 Question for Amazon Seller 4 Analyze. Strategize. Optimize 5 Guidelines on your PPC Campaign Amazon SEO and PPC Specialist Introduction Hi! My name is Gina Romeo and I would like to give you a short proposal of how to solve the issue you've posted on Upwork website. Problem 1 Amazon SEO and PPC Specialist 2 Questions: 1. What are your short and long term goals? 2. What is your PPC main goal? a. Brand Awareness b. Increase Profit 3. How much is your daily budget for ads? 4. What is your target Breakeven ACoS? Amazon SEO and PPC Specialist Let's Begin! Analyze. Strategize. Optimize Amazon SEO and PPC Specialist Analyze 1 2 Analyze the current campaign set-up running on your Advertising tab. 3 Aside from your ACoS is getting high, what other issues you're experiencing? Look for other metrics such as Impression, Clicks, CTR and CVR Download Search Term Report and add performing keywords in your listing-backend. Amazon SEO and PPC Specialist Strategize 1 2 There a lot of strategies that can be implemented in your campaign depending on what your target is. 3 Automatic Campaign - For Discovery Manual Campaign - if you already know what to target Brand Defense Amazon SEO and PPC Specialist Optimize As you know, Amazon SEO and PPC correlate each other. They have the same goal: getting your products displayed higher in Amazon search results – and that’s important because greater visibility means more sales 1 2 3 Product Listing must be retail ready- Titles, Bullets, Descriptions, Images, Review and Rating Keyword Optimization Listing Optimization Campaign Structure Amazon SEO and PPC Specialist Guidelines on your PPC Campaign Issues Possible Reason 1 ACOS> TACOS 1. High Spend 2. Very broad keywords 3. Irrelevant keywords 4. Bids are too high High Clicks Low Conversion 1. Listing Readiness 2. Price is too high 3. Competitive market Action Plan 1. Lower your bid to test if it will lower your spend. 2. Remove irrelevant keywords 1. Optimize listing 2. Decrease bids or Pause target 3. Check if your listing is being targeted by another product Amazon SEO and PPC Specialist Thank you Send me a meesage if you want to discuss more.