Influencer Marketing Plan
Geraldine De Castro
https://geraldinegupit.wixsite.com/geraldinedecastro
https://www.facebook.com/dcvirtualworks
Influencer Marketing Plan
I. Finding Influencers & How to pay them
Niche: Business/Tech
Platform: LinkedIn, Facebook
Influencers:
1. Mr. Juan Gabriel Aquino (Owner - Crunchy Bucket)
2. Ms. Jennifer Penilla (Owner - Penilla Tailoring)
3. Mr. Denver Ucab (Owner - Bobba Brew Cafe)
Payment: To contact them on what's convenient for them
Network: Business owners/Entrepreneurs
II. Budget & Strategy
Budget: Free freelancing services for one day
Strategy: Landing Page, Website Links, Monitoring & Evaluation
III. Goal & Message
Goal: Quality Freelancing & Virtual Assistance Services, Brand Awareness
Message: Professional yet engaging tone
IV. Influencer Outreach
Message: Please refer to the template
Reach Out: DM via LinkedIn, Facebook, E-mail
V. Monitoring & Evaluation
1. Spreadsheet
2. Hootsuite
3. Shares
4. Mentions
5. Sign-ups
6. Sales
Influencer Marketing Messaging Template
Hi [NAME],
I hope you're doing great. I'm in-charge of influencer
relations for [BRAND/BUSINESS NAME]. Nice to meet you!
I came across your profile and I thought that your content
would be a great fit for us. We are actually looking forward to
work with influencers interested in [YOUR NICHES].
Our signature [SERVICE] has recently gotten a lot of
attention, and we'd like your support to keep it going.
I know you're new to our brand, but let me send/share
with you our [SERVICE/PRODUCT]. I will be giving you a free
trial for 24hrs as well.
Looking forward to making business with you. Feel free to
contact me if you have questions or clarifications.
Best Regards,
Geraldine De Castro
Influencer Marketing Messaging Template (Follow-up)
Hi [NAME],
I know you are really busy right now, but I just wanted to
send one last note in case you might want to work with us and
avail our services.
It will be a great honor working with you.
Best Regards,
Geraldine De Castro