Lead Generation
Geraldine De Castro
https://geraldinegupit.wixsite.com/geraldinedecastro
https://www.facebook.com/dcvirtualworks
Planning
Need:
Client/s for D.C. Virtual Works
Objectives:
To generate more leads for potential clients
To gain more trust from potential clients
To build higher reputation for the company and its potential clients
Persona:
Business Owners, Small & Medium - sized Enterprises
Location:
Philippines
Responsibility:
Provide Social Media Management, Search Engine Optimization, and
basic Graphics Design
Content Strategy:
Lead Generation - will be focused on getting traffic and enticing
reasons to opt-in
Search Engine Optimization - will be focused on getting or bringing in
potential customers who are looking for our client's products or
services.
Creating
Social Media Content Planning & Creation
SEO On/Off - Page Optimization
Graphics Design/Website Creation
Distribute
Social Media Engagement, Sharable Posts
Image/Website Submission
Email Marketing
Capture
Spreadsheet
Landing Page
Analyze
Use HubSpot
Use SEO Quake
Track via spreadsheet
Cultivate
Social Media Engagement, Sharable Posts
Image/Website Submission
Email Marketing
Convert
Feedback and experience about the service
Respond to inquiries
Connection Message
Template 1 - Leads (Free Service for 1 week)
Hi [Name],
My name is Geraldine G. De Castro, the owner of D. C. Virtual Works. We provide Freelancing/Virtual
Assistance Services to Business owners like you.
Listed below are my freelancing services:
1. Branding Templates/Set-up
2. Social Media Management & Marketing
3. Search Engine Optimization
4. Simple Web creation (On/Off Page optimization)
5. Lead Generation
6. Email Marketing
7. Graphics Design/Photo & Video Editing
8. Social Media Content Planning & Creation
9. Virtual Assistance (Admin/Executive Tasks)
10. Project Management/Quality Assessment/Engineering Services
I am equipped with the knowledge I have acquired from Surge Academy, and it would be great if I use
those skills/knowledge on helping your business' growth.
With this, I would like to offer your business [Business Name] a one week trial on any abovementioned tasks. This is only a trial period, but still you can access my work. Aside from helping your
business grow on the trial period, it would also help me gain more online job experience, specially on
handling tasks remotely, improving my communication skills, providing quality outputs, meeting the
deadlines, and improving my work ethics.
I will provide you our freelancing services, whatever you would need for one week, ALL FOR FREE.
If you are interested, please feel free to contact me and give the following details:
1. Freelancing Service needed (see above list)
2. Required Tasks
3. Detailed Instructions
4. Business Name
5. Contact Person
6. Contact Email
Your growth is our goal! Looking forward to having a great working relationship with you.
Geraldine G. De Castro
Business Manager
D.C. Virtual Works
https://geraldinegupit.wixsite.com/geraldinedecastro
https://www.facebook.com/dcvirtualworks
Connection Message
Template 2 - Prospect (Start of Free Trial)
Hi [Name],
Thank you for allowing me to assist you and be part of your business growth. It enables me to gain
more knowledge and experience about working as a freelancer.
I will make my self available for the required freelancing services of your business, in the most
convenient time for you. Let me help you on your brand through different freelancing services I can
offer.
This is all free for one week. And in return, I would like to ask from you the following:
1. Feedback about the service acquired
2. Insights or suggestions
3. Referrals to other possible clients that need freelancing services
Your growth is our goal! Looking forward to having a great working relationship with you.
Geraldine G. De Castro
Business Manager
D.C. Virtual Works
https://geraldinegupit.wixsite.com/geraldinedecastro
https://www.facebook.com/dcvirtualworks
Tracking Spreadsheet
Template 3 - Spreadsheet