Blog post: how to get ready for black friday sales
How stores can get ready for black Friday sales
One of the most anticipated days of the year for retailers is getting closer. As we are just a few days
away from this great Black Friday event, it is time to start preparing our sales promotions.
This date is one of the most popular among retailers and consumers, and this is because of the high
demand for orders compared to other dates of the year. So, here are some tips to prepare your store for
Black Friday sales:
Review your inventory
It doesn't matter if you have a local store, or you're just an E-commerce business, you must do a review
of your inventory before Black Friday arrives, so make sure you have enough items in stock so you can
take advantage of the season.
Ensure your customers different payment methods
The important thing in these times of sales is that businesses have as many payment methods as
possible, we do not want to lose any sale for not having any available. So, if you still don't have a pointof-sales system in your store, it's time to set it up.
Promoting your upcoming sales
Take advantage of digital platforms to tell your customers about upcoming offers. Email marketing could
be your best partner in this case, because you can send an email to your most loyal customers to invite
them to visit your store to discover the surprises you are preparing.
It is also very important that you have a team to help you develop a marketing strategy to promote all
your products. Many blogs and newspapers publish shop local lists during these dates, so don't miss this
opportunity to include yourself.
Develop an email marketing strategy
As we mentioned in the previous tip, email marketing can help you to contact your most loyal customers
to thank them for their loyalty by offering them a special promotion.
It is very important to create a landing page that you can share with them in your message, to redirect
them to your website. Make them feel confident with their purchase, and guarantee excellence to
further increase their engagement with your brand.
Start creating a calendar to set the dates for each reminder. Ideally, you should start a few weeks
before, and then send other emails in a progressive way, try not to send too many because you could be
cancelled for spam.
Get ready to receive your customers
After advertising all your products, you should organize how you are going to receive them in your store,
do you have any free samples or any purchase gift? Do you have enough gift boxes, shipping material
and tape?
Regarding shipments, remember that at this time having a fulfillment partner could be of great help, so
you could focus your efforts on publicity and customer service in your store.
Watch your priorities
Remember that not all Black Friday promotions are the same. Discounts will not be the same on
household items compared to clothing. So, organize an entire inventory so that you can offer
appropriate discounts for all your customers according to your type of business.