Gabriel Llanera

MARKETING PLAN OUTLINE (SARAKER FLOWERS) 1.0 Executive Summary 1.1 Objectives 1.2 Mission 1.3 Keys to Success 2.0 Company Summary 2.1 Company History 2.2 Company Locations and Facilities 3.0 Products and Services 3.1 Product and Service Description 3.2 Technology 3.3 Future Products and Services 4.0 Market Analysis Summary 4.1 Market Segmentation 4.2 Target Market Segment Strategy 4.2.1 Market Needs 4.2.2 Market Trends 4.2.3 Market Growth 4.3 Main Competitors 5.0 Strategy and Implementation Summary 5.1 Value Proposition 5.2 Competitive Edge 5.3 Marketing Strategy 5.4 Pricing Strategy 5.5 Promotion Strategy 5.6 Sales Strategy 6.0 Web Plan Summary 6.1 Website Marketing Strategy 6.2 Development Requirements 7.0 Management Summary 7.1 Organizational Structure 7.2 Management Team 8.0 Appendix pg. 1 Prepared by: GABRIEL LLANERA Email:- 1.0 Executive Summary Flowers are mostly used as gifts to people; it creates a simple smile to anyone who receives it. Flowers are needed to be taken care of in order to blossom beautifully. Saraker Flowers provides that kind of purpose by staying in the business industry for almost (TBA/years in service) with its main branch in (TBA/Business address) and specializes in flower arrangements for birthdays, debuts, and other occasions. Our shop intends to provide quality service to customers. The flowers can also be arranged according to the clients’ chosen design. We also provide special discounts and offers to loyal customers and more. Saraker Flowers aims to achieve its goals through creating a good relationship between our clients and a good place for the business. Our clients are mostly those who are involved in intimate relationships. 1.1. Objectives - To provide a nice arrangements of flowers for any occasions ordered by the clients. To establish good relationship between our clients. To ensure the quality of our products. 1.2. Mission We commit ourselves to: - Serve others equally Exercise proper communication skills Respect the dignity of each clients Work for justice and promote honesty at all times 1.3. Keys to Success Introduce the product to the clients through different ways of marketing. Hiring responsible employees who can respond efficiently to the given task at hand. Providing products with high quality. Developing good relationship between employees and employers as well as clients and agents. 2.0 Company Summary Saraker Flowers is a sole proprietorship which started in the year (TBA/year started), the shop started as a mini flower shop near the owner’s house and expanded to a bigger one, the timeline below shows the shops’ progress through since it was established. 2.1 Company History (TBA/years started) – Started as a mini shop near the (TBA/location/landmark) (TBA/year by year progress) 2.2 Company Locations and Facilities Saraker Flowers is located at (TBA/Business Address). It is a (TBA/Building storey) building well-planned and designed for the customers. A lobby was made for the customers to sit and relax while either choosing designs in the brochure or waiting for their orders. A small office serves to manage marketing functions and sales/order processing. The second floor was designed to place the refrigerators used for maintaining the freshness of the flowers. pg. 2 Prepared by: GABRIEL LLANERA Email:- Designated employees are assigned to handle the distribution. Orders are sent to the specific person, address and date punctually. Delivery charges are charged to the customers. 3.0 Products and Services Saraker Flowers provides desired flower arrangements and offers great deals for clients. Our services include: a. b. c. d. Discounts Arrangements Consultations Online Shop Detailed descriptions these points are found in the section below. 3.1 Products and Service Description Saraker Flowers provides flowers according to the clients taste and chosen designs and arrangements. Our flowers are well taken care of with proper ventilation and medicines needed for it to stay long. Our services include: a. b. c. d. Discounts (for loyal clients and orders exceeding three) Arrangements (Free during special occasions) Consultations (Free) Online Shop (open 24 hours) 3.2 Technology Technology is, of course, vital to the success of Flower Shop. It is imperative that the owner stay up-to-date on the latest technological developments in the business industry. In addition, it is important to know the possible equipment/s that can be used for the business. 3.3 Future Products and Services Saraker Flowers plans to venture into lawn and landscaping services to any establishments as well as provide medicines for plants to avoid pests and any harmful insects to the flowers. 4.0 Market Analysis Summary The agricultural goods in the market cost billions due to the basic consumption of any individual in this country are rice which came from the agriculture. Flower shops belonged to perfect competition and due to this, great market competition arises and matters of services are only differentiated for the customers to choose yours instead of the competitors. The targeted customers are individuals who are involved into intimate relationships. 4.1 Market Segmentation The market is divided into groups according to the consumers’ behavior towards the products. Things to consider are occasions, the benefits consumers’ get from it, and their attitude towards the product. The shop belonged to the group of occasions which is also sub-divided into regular and special. 4.2 Target Market Segment Strategy pg. 3 Prepared by: GABRIEL LLANERA Email:- Our specific target market is lovable partners and gift-givers. This segment can be reach through print-ads and radio commercials. We plan on developing the shop through online marketing. Surveys show that the average age is 24 years old breaking down to 32% women and 68% men. 4.2.1 Market Needs We recognize the need for materials for the growing economy. a. We promote proper care for plants by providing medicines needed for its’ survival. A major corporation is willing to provide a financial assistance for our upcoming lawn and landscape services. b. Soon we shall offer free seminars for proper protection and care for plants. We have learned the most frequently chosen design by interviewing the clients. 4.2.2 Market Trends We will distinguish ourselves by marketing products not available to others. It is emphasize to sell products with great quality but affordable prices. Occasions greatly influenced the choice of buyers to buy the products. We have arrangements for all occasions. Our marketing is highly directed to individuals involved in intimate relationships because most of our buyers are men who are involved into that. There is one more way the flower shop business will grow, and that is through establishing partnerships with any event organizer where we shall provide the flowers for the events and arranged it according to the clients’ choice. This partnership paves a way for the business to grow and the growth potential for this business is high. The market trends’ will continuously increase. 4.2.3 Market Growth The price of flowers goes high due to the demand especially during special occasions. The market had a steady growth throughout the country with over 1.4 million in 2021 to over 2.3 million in 2022. By August, it is estimated to be over 3.2 million. More and more people are discovering the beauty of the services and quality of our business. 4.3 Main Competitors Saraker Flowers is forming its own market. While there are a few flower shop that do make sales and profits, ours is the only one that is truly arranged by best florist in the country. Our competitors’ arrangements are only limit and are not practical. We need the capital to protect our business through providing technology and creating more effective methods of marketing. 5.0 Strategy and Implementation Summary Our involvement in flower arrangement goes back from our vocational courses and experiences in taking care of crops. We have the reputation and skill that has gained respect from other florist all over country. Close contact with the public paved the way for knowing the feedback/s from customers and people about our services and ideas and how we designed pg. 4 Prepared by: GABRIEL LLANERA Email:- for them. 5.1 Value Proposition At flower shop our emphasis is on quality at a fair price. Our pricing is determined by the cost of production and customer demand. 5.2 Competitive Edge Our product is far better than those of our competitors because we provide the best flowers we have. And what gives our product an edge among its competition is that it is prepared and arranged by one of the best florist present in the vicinity. Our florists have studied different styles and techniques on how to provide our customers satisfying outputs that meets the customers’ demands. 5.3 Marketing Strategy The key to our marketing strategy is focusing on the specific occasion whether it is regular or special. We can cover about 70% of the flower shop market since we provide more product services and discount to the clients. We are also in the process of buying medicines and equipment/s we could use for the shop. 5.4 Pricing Strategy Saraker Flowers imposed prices affordable for the customers and other arrangements are also available that are based on the clients’ budget line. We base our arrangements and prices to the customers’ capacity to buy. Simple bouquets range from $25-50 AUD. Big bouquets range from $60-80 AUD. Most often the prices vary to the chosen flowers by the clients. 5.5 Promotion Strategy Our goal is to gain enough visibility to expand our shop to other regions and generate inquiries from investors. We also plan to promote the shop through commercials in a form of testimonials. 5.6 Sales Strategy Our products are sold through our shop located in (TBA/Business Address), as well as through online shopping. We also accept calls for deliveries in any particular places around (TBA/Area of deliveries). Through these methods we earn a lot of money and increase our sales. Visibility is also important because with that we can be exposed to the people, we are also targeting television commercials to advertise our shop. 6.0 Web Plan Summary Saraker Flowers sees its website as a dynamic marketing tool for sales and direct e-mail marketing. The goal will be to create a useful website that will provide information about new product lines, arrangements and plans for the shop. The website will also communicate company news to create and maintain positive public relations with the online community. 6.1 Website Marketing Strategy pg. 5 Prepared by: GABRIEL LLANERA Email:- A two-way link between our website and our product suppliers is maintained. In addition to making the site as sales tool, the shop creates news bulletin to coordinate with other sites and easier access to the clients. We will also maintain a two-way link between event organizers in order to attract more customers through our lawn and landscaping services. 6.2 Development Requirements The website’s initial design was made by (TBA/ Web Designer name), a master in web designing and (TBA/Web Designer name), master in graphics design. They both work together to create an effective website for the business as well as create a logo to be used by the business. 7.0 Management Summary Our group has unique talents and capabilities that complement to each other well and create an effective business. We also developed partnerships and loyalty which maintains the confidential points hidden to the public eye. 7.1 Organizational Structure Saraker Flowers is organized in three main functional areas: sales, design and administrative. We all have our assigned jobs but can and will help each other in other areas whenever necessary. The owner continues to check the development and plans for the business. She cooperates on product development and suggestion that would help the business become better. Flower Shop is expected to have a steady growth in salary as it becomes successful. 7.2 Management Team (TBA/Owners Name), owner of the Saraker Flowers is the soul and the mind of the business. She is the main source of strength of each employee despite of being tired due to consecutive orders because she shows that she is worthy to be respected and helps in making the business grow bigger. 8.0 Appendix 8.1 Weebly www.saraker.com pg. 6 Prepared by: GABRIEL LLANERA Email:- pg. 7 Prepared by: GABRIEL LLANERA Email:-