MONTHLY BUSINESS REPORT FOR DIVINE FASHION HUB
Client Name: Divine Fashion Hub (Lagos)
Month: February 2026
SUMMARY
The business experienced moderate growth in February, with increased customer engagement
on Instagram and WhatsApp. Sales improved slightly compared to January, mainly due to
consistent posting and promotional offers.
ACHIEVEMENT
Gained 850 new Instagram followers
Sold 120 fashion items (dresses, bags, and shoes)
Increased WhatsApp inquiries from 150 to 280
Ran a Valentine’s promo that boosted weekly sales
CHALLENGES
Delay in delivery due to logistics issues
Some customers complained about late responses
Low engagement on Facebook page
KEY METRICS
Revenue: ₦620,000
Total Orders: 120
New Customers: 75
Returning Customers: 45
Instagram Growth: +850 followers
ANALYSIS
The Valentine’s promotion played a major role in increasing sales, especially for dresses and
accessories. Instagram remained the strongest platform due to regular posting and use of reels.
However, delayed responses to customer messages affected conversions. Logistics issues also
led to delivery delays, which may impact customer satisfaction.
RECOMMENDATIONS
Respond to customer messages within 1 hour
Post consistently (at least 4–5 times per week)
Focus more on video content (Reels)
Use reliable dispatch riders within Port Harcourt
Run targeted Instagram ads to reach more customers
CONCLUSION
February showed positive growth for the business, especially in customer engagement and
sales. With improved customer service and better logistics, the business can achieve higher
sales in the coming months.