Franca Perekpo

Date Platform Content Theme Content Format Description Goal Showcase new product, drive website visits July 1 Instagram Product Highlight Photo High-quality image of our latest product July 1 TikTok Product Teaser Short video Quick, engaging video showcasing product benefits Generate curiosity, increase product awareness July 3 Instagram Customer Testimonial Carousel Post Customer review with product photo Build social proof, increase trust July 3 Instagram How-To Tutorial Video Demonstrate value, educate Step-by-step guide using our product audience August 7 Instagram Behind-the-Scenes Photo/Video Sneak peek of product creation process August 7 TikTok Challenge Video Encourage user-generated content, Branded challenge using our product increase reach August 10 Instagram Inspirational Quote Text Graphic Quote related to our brand values Inspire audience, reinforce brand identity August 10 TikTok Trending Audio Video Fun video using a trending sound Increase visibility, stay current August 14 Instagram Giveaway Photo Announcement of a giveaway contest Drive engagement, grow followers August 14 TikTok Duet Challenge Video Challenge users to duet with our video Increase engagement, reach new audience August 17 Instagram AMA (Ask Me Anything) Stories Q&A session with brand founder Connect with audience, build community August 17 TikTok Live Stream Video Live Q&A or product demonstration Interact with audience in real-time, build excitement August 21 Instagram User-Generated Content Repost Share customer's post featuring our product Show appreciation, encourage more UGC August 21 TikTok Stitch Challenge Video Invite users to stitch our video with their own Increase engagement, spark creativity August 24 Instagram Flash Sale Photo Announcement of a limited-time sale Drive sales, create urgency August 24 TikTok Product Demo Video Showcasing the product in action Highlight features, benefits August 28 Instagram Recap of the Month Carousel Post Highlights of the month's content Remind audience of key messages, encourage engagement August 28 TikTok Compilation Video Video Funniest/most engaging TikToks of the month Entertain audience, showcase brand personality August 31 Instagram & TikTok Teaser for Next Month's Theme Photo/Video Hint at upcoming content Generate anticipation, keep audience engaged Humanize the brand, foster connection