Win Back Email Sequence Sample
WIN BACK EMAIL 1 (Sent immediately after 60 days (15% OFF):
Subject: [FName], we’ve missed you!
Hi there, this is John from Bouqs.com…
We’ve missed you.
It’s been a while since you visited our store and haven’t had a chance to check out our new
arrivals of flowers and plants for gifting...
It’s okay, everyone gets a little busy sometimes.
And to show there are no hard feelings, we’d like to offer you a whopping 15% OFF on all our
items!
Just use the coupon code CART15 at checkout and instantly take 15% off ANY order across our
wide selection of flowers and plants for gifting.
Go Here And Start Shopping!
Code expires in 48 HOURS…
So use it and abuse it before it does.
Happy shopping!
Click here to use your discount.
Rooting for you,
John “The Flower Guy” Tabis
Bouqs.com
***********
Thank you for supporting Bouqs.com
Our mission is to create a better way to deliver responsibly sourced, farm-fresh flowers and gifts
made with love to the people you love the most. Because our philosophy is simple: We care
about people, the planet, and the process of growing flowers. Bouqs believes in farm-direct,
transparent sourcing, which means partnering with farmers who use sustainable growing
practices like minimizing waste and recycling water. The end result? No more middlemen!
Flowers stay fresher, longer — for birthdays, anniversaries, new beginnings, or just because.
Founded with the belief that there can never be too much kindness or compassion in the world,
we believe that the simple gesture of gifting flowers can transform your day, rekindle an old
connection, or spark a new one.
But if you no longer wish to receive these emails, click here to unsubscribe. It’s hard to see you
go but we’re so grateful and humbled that you’ve been part of our community.
Or you can tell us how to improve your experience by replying to this email.
So from everyone here at Bouqs.com, thanks for your support. :)
WIN BACK EMAIL 2 -- Sent something earlier ( 4 hours to non-opens and
non-clicks from EMAIL 1 ):
Subject: Did you receive this earlier?
Hi [Fname], this is John from Bouqs.com…
We sent you an email earlier containing a special gift.
Did you receive it?
We’ve noticed that it’s been a while since you visited Bouqs.com and haven’t had a chance to
use your discount.
It’s okay, everyone gets a little busy sometimes.
And to show there are no hard feelings, we’d like to offer you a whopping 15% OFF on your next
purchase.
Just use your unique one-time discount coupon CART15 at checkout and instantly take 15% off
ANY order across our wide selection of flowers and plants for gifting.
Code expires in 48 HOURS…
So use it and abuse it before it’s gone.
We hope to see you soon!
Click here to sho9p NOW!
You’re plant-astic,
John “The Flower Guy” Tabis
Bouqs.com
***********
Thank you for supporting Bouqs.com
Our mission is to create a better way to deliver responsibly sourced, farm-fresh flowers and gifts
made with love to the people you love the most. Because our philosophy is simple: We care
about people, the planet, and the process of growing flowers. Bouqs believes in farm-direct,
transparent sourcing, which means partnering with farmers who use sustainable growing
practices like minimizing waste and recycling water. The end result? No more middlemen!
Flowers stay fresher, longer — for birthdays, anniversaries, new beginnings, or just because.
Founded with the belief that there can never be too much kindness or compassion in the world,
we believe that the simple gesture of gifting flowers can transform your day, rekindle an old
connection, or spark a new one.
But if you no longer wish to receive these emails, click here to unsubscribe. It’s hard to see you
go but we’re so grateful and humbled that you’ve been part of our community.
Or you can tell us how to improve your experience by replying to this email.
So from everyone here at Bouqs.com, thanks for your support. :)
WIN BACK EMAIL 3 -- DAY 2:
Subject: Still thinking it over?
Hey [firstname], this is John from Bouqs.com…
A lot has happened here at Bouqs.com since you last visited.
In fact, just yesterday we sent you a discount code to get a whopping 15% OFF on all our items.
It’s our way of saying that we miss you like plants miss the rain.
Kidding aside…
Just use the discount code CART15 at checkout and instantly take 15% off ANY order across
our wide selection of flowers and plants for gifting.
GO HERE TO USE YOUR DISCOUNT!
The discount code expires tomorrow at 11:59 PM.
We hope to see you soon!
Unfurling for you,
John “The Flower Guy” Tabis
Bouqs.com
***********
Thank you for supporting Bouqs.com
Our mission is to create a better way to deliver responsibly sourced, farm-fresh flowers and gifts
made with love to the people you love the most. Because our philosophy is simple: We care
about people, the planet, and the process of growing flowers. Bouqs believes in farm-direct,
transparent sourcing, which means partnering with farmers who use sustainable growing
practices like minimizing waste and recycling water. The end result? No more middlemen!
Flowers stay fresher, longer — for birthdays, anniversaries, new beginnings, or just because.
Founded with the belief that there can never be too much kindness or compassion in the world,
we believe that the simple gesture of gifting flowers can transform your day, rekindle an old
connection, or spark a new one.
But if you no longer wish to receive these emails, click here to unsubscribe. It’s hard to see you
go but we’re so grateful and humbled that you’ve been part of our community.
Or you can tell us how to improve your experience by replying to this email.
So from everyone here at Bouqs.com, thanks for your support. :)
WIN BACK EMAIL 4:
Subject: You don’t really wanna miss this...
Hi [Fname], this is John from Bouqs.com…
I just want to send you a final courtesy reminder that your 15% discount expires in 12 hours.
Frankly, this may be your last chance to take advantage of this.
But if you no longer want to shop with us that’s fine too.
Things change.
Priorities change.
People change.
In fact, the only thing that’ll never change is our team’s undying commitment to deliver
responsibly sourced, farm-fresh flowers and gifts made with love to the people you love the
most
That’s one thing you can always count on.
GO HERE TO USE YOUR DISCOUNT!
We’d love to have you back.
I hope thistle cheer you up,
John “The Flower Guy” Tabis
Bouqs.com
***********
Thank you for supporting Bouqs.com
Our mission is to create a better way to deliver responsibly sourced, farm-fresh flowers and gifts
made with love to the people you love the most. Because our philosophy is simple: We care
about people, the planet, and the process of growing flowers. Bouqs believes in farm-direct,
transparent sourcing, which means partnering with farmers who use sustainable growing
practices like minimizing waste and recycling water. The end result? No more middlemen!
Flowers stay fresher, longer — for birthdays, anniversaries, new beginnings, or just because.
Founded with the belief that there can never be too much kindness or compassion in the world,
we believe that the simple gesture of gifting flowers can transform your day, rekindle an old
connection, or spark a new one.
But if you no longer wish to receive these emails, click here to unsubscribe. It’s hard to see you
go but we’re so grateful and humbled that you’ve been part of our community.
Or you can tell us how to improve your experience by replying to this email.
So from everyone here at Bouqs.com, thanks for your support. :)
WIN BACK EMAIL 5 -- Additional Discount OFF (AFTER 90 DAYS):
Subject: Don’t give up on us, [firstname]...
Hi, this is John from Bouqs.com…
Not sure if you still remember us.
It’s been almost 3 months since we last heard of you and we’re beginning to get worried.
Was the initial 15% discount we gave you a few months back not enough?
If that’s the case, then maybe this’ll get you excited …
Simply use coupon code CART30 at checkout and instantly take an extra 30% OFF your entire
order…
Making your discount a whopping 30%.
The catch?
This offer applies to all our flowers and plants sitewide -- but only until midnight tonight.
So this is literally your last chance.
Don’t say we didn’t warn you. ;-)
Click Here To Shop at Bouqs.com And Save 30% OFF!
Don’t stop beleafing,
John “The Flower Guy” Tabis
Bouqs.com
***********
Thank you for supporting Bouqs.com
Our mission is to create a better way to deliver responsibly sourced, farm-fresh flowers and gifts
made with love to the people you love the most. Because our philosophy is simple: We care
about people, the planet, and the process of growing flowers. Bouqs believes in farm-direct,
transparent sourcing, which means partnering with farmers who use sustainable growing
practices like minimizing waste and recycling water. The end result? No more middlemen!
Flowers stay fresher, longer — for birthdays, anniversaries, new beginnings, or just because.
Founded with the belief that there can never be too much kindness or compassion in the world,
we believe that the simple gesture of gifting flowers can transform your day, rekindle an old
connection, or spark a new one.
But if you no longer wish to receive these emails, click here to unsubscribe. It’s hard to see you
go but we’re so grateful and humbled that you’ve been part of our community.
Or you can tell us how to improve your experience by replying to this email.
So from everyone here at Bouqs.com, thanks for your support. :)