Filip Poposki

Why SEO and Search Engine Marketing is Necessary The main purpose of SEO is simplifying the bond between users and search engine software when it comes to websites. The optimization process itself helps the search engine software understand what your website is about and what it contains, helping would-be search engine users find it easier through use of keywords. Let’s say you own a firm that sells automobiles and you’ve decided to create a website for it; how will search engines know what your webpage is about and translate that to the millions of individuals using them every day? More importantly, how will your newly created website be able to reach individuals searching for a car to buy? This is where the optimization process comes in; SEO lets us help search engines understand what your content is about, whether it be through code patterns, images or something as simple as keywords – It all depends on the content that’s available. The more structured a your business’ content is, for example, if it provides various information about what you’re selling and what you’re about through content, the easier it will be for the search engine itself to digest and utilize that information as feedback for its users. Search engine software is still, as with the rest of today’s technology, very limited when it comes to AI. It learns through trial and error by traversing through massive amounts of information, so a human hand is necessary for optimization which governs which websites are shown on the top pages of search results.