Ferdinand Kentjana

UPPERCUT DELUXE INDONESIA DITRIBUTORSHIP PROPOSAL As more men are becoming consious of their appearance, a simple haircut will not suffice. More are looking for that extra cutting edge, from salon pampering to a whole day fresh masculine appearance. Many products surface, but few match Uppercut Deluxe, the real quality customers long for. The results are obvious. We are delighted to partner with the company that transforms the whole barbering landscape, installing confidence and poise for us and our satisfied customers. We look forward to extending our cooperation with Uppercut Deluxe, the brand that sticks. WHY WORK WITH US? UPPERCUT DELUXE | DAKESU WHOLESALE DIVISION Our online wholesale division, DAKESU TEAM caters to barbershops, salons, retail, and online stores. We are confident that the hair styling industry will grow significantly in Indonesia. RETAIL DIVISION With current hair styling trends increasing, there is a big demand for men’s grooming products. We have 2 retail sales channels to accommodate: an online and a brickand-mortar barbershop.  ONLINE STORE The online store has more than 30 Men’s Grooming products and accessories from all over the world. Our main retail site is through www.pomadeku.com,which is quite simply the THE LARGEST POMADE SHOP IN INDONESIA. PomadeKu has 3,250 active members and 30,000 monthly visits backed by a strong social media presence. With 18,307 islands and more than 250 million population, Indonesia has a strong market potential in South East Asia. Our online sales targets for a quick and efficient delivery. PT. DAIKO KREASI UTAMA PH. - Address Green Lake City Rukan Crown Blok F No. 5 Tangerang City, Indonesia 15147 WHY WORK WITH US? UPPERCUT DELUXE | DAKESU  THE RETAIL STORE & BARBERSHOP We started the retail store in 2015. In time, members and customers wanted something new, so our Men’s Grooming Store in a Barber Shop began. Located in an elite housing complex in Tangerang City, our shop sits together with the main office. This setting enables us to better interact with our customers.With direct their inputs coupled with our social media channels’ feedback, we have been able to quickly and constantly improve our services. PT. DAIKO KREASI UTAMA PH. - Address Green Lake City Rukan Crown Blok F No. 5 Tangerang City, Indonesia 15147 WHY WORK WITH US? UPPERCUT DELUXE | DAKESU STOCKISTS & PARTNERS We believe a strong sales and distribution of a product lies in good teamwork and vast network. Based on research and collected data from retail and online stores, we strive to convince selling partners that our products are the best, most sought after and value for money in the eyes of the customers. Regular addition of new distribution partners and availability of products are signs of their trust on our services. BARBERSHOPS Chief Barber & Supplies Co Di Bawah Pohon Barber & Shop Frisor Barbershop Marco’s Chop Shop Pompomade Barber Retrocut Barbershop Tohang’s Barber Bali Barber Pats Barbershop High Pomp Barber De’Pomade Djacobe Supplies More By Morello Pomade Planet Pompomade Store Pomade Land Duta Pomade Mudi Mode Pomade Bandung Pomade House ONLINE STORES PT. DAIKO KREASI UTAMA PH. - Address Green Lake City Rukan Crown Blok F No. 5 Tangerang City, Indonesia 15147 WHY WORK WITH US? UPPERCUT DELUXE | DAKESU MARKETING Our retail online store PomadeKu currently has 4,500+ followers, 19,000+ Facebook Followers, 3,250+ members and 30,000+ visits. Our brick-and-mortar Barber and Retail Shop has more than 2,000 visits each month. We realy on Social Media to give product information and the latest news to our followers. They love our consistent, integrated campaignson all social media such as Instagram, Facebook and Twitter. Through these channels we also receive additional inputs and positive comments that help us improve our services. Our ”GIVE AWAY”events attract a lot of active followers and help drive sales up. By giving away free products and exciting monthly promotions we aim to make Dakesu as the lifestyle trend setter. PT. DAIKO KREASI UTAMA PH. - Address Green Lake City Rukan Crown Blok F No. 5 Tangerang City, Indonesia 15147 WHY WORK WITH US? UPPERCUT DELUXE | DAKESU WHOLESALE Our resellers may earn Loyalty Reward Points which can be redeemed with our products, electronics, as well as barber tools. This program also appeals to many of them, reflected in high participation rate. We thank our partners for their continuous effort to bring mutual success! PT. DAIKO KREASI UTAMA PH. - Address Green Lake City Rukan Crown Blok F No. 5 Tangerang City, Indonesia 15147 WHY WORK WITH US? UPPERCUT DELUXE | DAKESU MARKET TRENDS Interest over time barber shop pomade Newly formulated Pomade has helped change the face of Men’s Grooming. Replacing the Classic Pomade with a stronger hold and more water soluble, it has sparked a revolution among modern men. Traditional barber shops are reviving, the global community is paying attention, and there has been an increase in demand for barber products and services in the last 5 years. There was also a surge in men heading to salons for various grooming services. 25 percent of salon customers in 2015 were men, according to a survey by professional beauty and hairdressing supplier Salon Services.As reported by The Independent, many popular men's retailers have reported immense growth in sales in this area, claiming a 300 percent growth in sales of these products in 2015 alone. Now, the men's grooming industry is expanding all across the globe, and is estimated to bring in $21 billion in revenue in 2016 (http://www.complex.com/style/2016/01/mens-grooming-industry-growth-2016). We believe the momentum will continue in 2017. POMADE MARKET: ASIA Low cost manufacturing countries like Indonesia, Malaysia and China are the biggest producers of pomades in Asia. They are more affordable for many middle and low income earners, costing between 2 – 4 times cheaper than imported products from developed countries. Unfortunately, this has also led to counterfeit and imitation of popular pomades in the market. PT. DAIKO KREASI UTAMA PH. - Address Green Lake City Rukan Crown Blok F No. 5 Tangerang City, Indonesia 15147 WHY WORK WITH US? UPPERCUT DELUXE | DAKESU POMADE MARKET: INDONESIA Indonesians tend to follow the latest trend, even if it is just a fad. They love online shopping, scouring the internet for the best priced deals for branded goods. By comparing the price and brand, in the end consumers usually opt to buy overseas brands. As one of the most active users of Instagram, Facebook and Twitter in the world (Yes, we have more than 250 million people!). Indonesia has a huge potential. Even with the presence of OLX, MatahariMall, Berrybenka, AliExpress, Tokopedia, Blanja, Elevenia, BukaLapak, Shopee, and Lazada, e-commerce is not even reaching its peak. International online retailers like eBay, Alibaba, and Amazon are on the verge of entering the Indonesian market to compete with local giant. Indonesia’s e-commerce growth is double that of other South East Asian countries in the last few years. The future is bright for Indonesia. PT. DAIKO KREASI UTAMA PH. - Address Green Lake City Rukan Crown Blok F No. 5 Tangerang City, Indonesia 15147 WHY WORK WITH US? UPPERCUT DELUXE | DAKESU INDUSTRY TRENDS: A COMPARISON The Uppercut Deluxe’s brand guidelines stay true to its roots, with huge emphasis on working with the best across the Barber network. Unfortunately, within Asia, including Singapore, the Barbering industry is not as mature as that in Australia. Graph 1 shows that across Australia, United Kingdom and United States, where Uppercut Deluxe is currently being distributed at, the growing interest in Barber shops always exceeds that of pomades, men’s grooming product that is associated with a typical barber shop haircut. Graph 1 Interest over time barber shop pomade AUSTRALIA UK UNITED STATES PT. DAIKO KREASI UTAMA PH. - Address Green Lake City Rukan Crown Blok F No. 5 Tangerang City, Indonesia 15147 WHY WORK WITH US? UPPERCUT DELUXE | DAKESU Graph 2 shows that across Singapore, Malaysia and Indonesia, the growing interest in Pomades exceeds that of barber shops. The lagging interest in barber shops will only cause pomades to be a “fad”, a passing trend that is unable to be sustained by barbers that promote and create awareness on the proper use of these men’s grooming products. The slow growth in interest of barber shops is caused by the lack of good barbers in these markets that are able to recreate the modern barber shop haircuts. There are little resources and education available for barbering in these regions, a recurring problem shared amongst the new generation of barber shops. Clipper techniques are not well covered in hair dressing schools, and an apprenticeship with a local neighbourhood barber shop is literally impossible when the older generation of barbers are neither familiar with fading techniques nor the use of men’s grooming products. Graph 2 Interest over time barber shop pomade SINGAPORE MALAYSIA INDONESIA PT. DAIKO KREASI UTAMA PH. - Address Green Lake City Rukan Crown Blok F No. 5 Tangerang City, Indonesia 15147 WHY WORK WITH US? UPPERCUT DELUXE | DAKESU TRENDS: BARBERS IN INDONESIA Despite barber shops being limited in the area of distribution, pomade as a favourite men’s grooming product continues to grow in Indonesia. Barber Shop Distribution Without the existence of Barber Academy in Indonesia, pomade users tend to cannot be hindered from getting what they want. Almost all Indonesians in major islands buy online to satisfy their need of proper hair appearance. Pomade Users The graph above shows interest over time for some of the popular pomades in Indonesia, with Uppercut being quite consistently the most sought after product. PT. DAIKO KREASI UTAMA PH. - Address Green Lake City Rukan Crown Blok F No. 5 Tangerang City, Indonesia 15147 WHY WORK WITH US? UPPERCUT DELUXE | DAKESU PROPOSED SALES FORECAST PomadeKu Retail Sales 100,000 90,000 80,000 70,000 AUD 60,000 50,000 40,000 30,000 20,000 10,000 Uppercut Deluxe JS Sloane Suavecito Imperial Barber Layrite POMADE BRAND Sales Order Based on our own retail sales data, Uppercut Deluxe is our most popular product, selling more than double its closest competitor. This is partly due to our give aways and other events, but more importantly the consumers’ trust on Uppercut Deluxe’s quality. We propose to achieve a monthly sales of AUD $10,000 for the next twelve months and help put the Uppercut Brand into the minds and lifestyle of savvy Indonesians through the campaigns and online partnerships outlined in this brief. In view of these, we would like to be given the opportunity to extend this partnership with the Uppercut Deluxe team and distribute the line of products in Indonesia. PT. DAIKO KREASI UTAMA PH. - Address Green Lake City Rukan Crown Blok F No. 5 Tangerang City, Indonesia 15147