Content Strategy
WEEKLY
Schedule
CONTENT PLANNING & STRATEGY
•REVIEW LAST WEEK’S PERFORMANCE.
• PLAN CONTENT THEMES FOR THE
WEEK.
• CONDUCT COMPETITOR ANALYSIS.
• SET GOALS AND CONTENT
CALENDAR.
ENGAGEMENT & COMMUNITY
MANAGEMENT
•RESPOND TO COMMENTS/MESSAGES.
• ENGAGE WITH FOLLOWERS &
INDUSTRY ACCOUNTS.
• MONITOR BRAND REPUTATION &
ADDRESS INQUIRIES.
SCHEDULING & CAMPAIGN
MANAGEMENT
• SCHEDULE CONTENT FOR THE NEXT
WEEK.
• LAUNCH NEW PROMOTIONS.
• MONITOR AD PERFORMANCE.
CONTENT CREATION & CURATION
• WRITE POST CAPTIONS.
• DESIGN GRAPHICS/VIDEOS.
• CURATE AND SCHEDULE CONTENT.
• GET APPROVAL FROM MR JAMES.
ANALYTICS & REPORTING
• GATHER ANALYTICS (ENGAGEMENT,
REACH)
• ANALYZE CONTENT PERFORMANCE.
• PREPARE PERFORMANCE REPORTS
FOR MR JAMES
TREND MONITORING &
INSPIRATION
•MONITOR TRENDS, HASHTAGS, AND
INDUSTRY NEWS.
• COLLECT USER-GENERATED
CONTENT FOR SHARING.
• BRAINSTORM CONTENT IDEAS FOR
THE NEXT WEEK.
RESTING DAY