Eunice Arpet Punzalan

SOCIAL MEDIA MARKETING RECOMMENDATION PAYSTAFF.COM.AU Eunice Punzalan | 2018 SOCIAL MEDIA MARKETING RECOMMENDATION | EUNICE PUNZALAN FACEBOOK Current Suggestions Posts are all blog links and most of it are Staff related. (one post a day at 6:00 pm) Content Calendar ( 6pm - blogs / 8pm - quotes / 10pm freelancer’s entertaining contents like memes Use emoji too when writing the text. Using hashtags in all posts Keep on doing it. Blogs give values and tips which are great! But the audience are not engaging Share blogs to 2 or 3 freelancer’s facebook groups. (some groups are strict with posting so this must be done using a personal account and not through the page. No video post Turn blogs into videos for for facebook and facebook page my day. No image/photo post / quotes Will create micro content from these blogs. It will be quotes, memes and stories. Will share relevant content from other page (only if possible and permissible) Not posting other contents from other page No verification badge Apply for grad verification badge - Add how it works video on the facebook banner SOCIAL MEDIA MARKETING RECOMMENDATION | EUNICE PUNZALAN FACEBOOK | SAMPLE WORKS One long piece of content: 5 reasons why you should hire filipino freelancers can be used to create short-pieces of content like the image below. SOCIAL MEDIA MARKETING RECOMMENDATION | EUNICE PUNZALAN TWITTER Current Suggestions Twitter is currently managed via social media management tool. All posts are automated. It should be both managed by an SMM tool and direct platform management Using hashtags Keep on doing it. No engagements Engage to tweets and conversation of Filipino Freelancers in Twitter. No following and only one follower. This means, this platform is totally dependent to a social management tool. Get featured by Filipino Freelancers who uses twitter frequently No hashtag on bio. Will create micro content from these blogs. It will be quotes, memes and stories. Create a content using twitter. Do a screenshot and post it to other platforms. Incorporate .gifs for tweets. Utilise pinned tweet for announcements SOCIAL MEDIA MARKETING RECOMMENDATION | EUNICE PUNZALAN TWITTER | INSPIRATIONS SOCIAL MEDIA MARKETING RECOMMENDATION | EUNICE PUNZALAN INSTAGRAM Current Suggestions All posts are the blog banner photos. This account is also managed by an SMM tool. Post motivation quotes | video contents in 4x4 aspect ratio Using hashtags Keep on doing it and will add hashtag on the bio. No engagements Follow Filipino Freelancers and send them DMs - Telling them about Paystaff. (maximum following is 7,500. | maximum of 25 DMs every hours) No IG Story and IG TV Start posting on IG story. The account is not in a business profile. Will create micro content from these blogs. It will be quotes, memes and stories. Currently have five followers and no following. Create a lead of IG users #OnlineFilipinoFreelance #stayathomemoms ##virtualfilipinofreelancer #filipinofreelancer SOCIAL MEDIA MARKETING RECOMMENDATION | EUNICE PUNZALAN MY CONTENT APPROACH ▸ Identify the current pillar content (these are the long form piece of content.) Currently, these are the blogs from the website. But in the future this can also be into a form of webinar, keynotes, newsletters, lectures, weekly video (in a form of a vlog). ▸ Create short-form pieces of content (i.e memes, images, quotes, stories, gifs, stories, etc) ▸ Distribute all content on social platforms. SOCIAL MEDIA MARKETING RECOMMENDATION | EUNICE PUNZALAN CONTENT DISTRIBUTION | SUGGESTION PILLAR CONTENT MICRO CONTENTS & STORIES ARTICLES I also suggest that we create a youtube channel.