Eugene Halwenge

Hello! ;) PEACEFUL ELECTIONS AWARENESS CAMPAIGN INFLUENCER BRIEF www.ai-fluence.com PEACEFUL ELECTIONS AWARENESS CAMPAIGN Kenya www.ai-fluence.com ● Post 3 - Campaign Objective: Social media has proven to be a channel where people share information, but there has been spread of false information regarding the elections which has encouraged many to embrace violence as a result of incitement. In order to promote peace during the August 2022 elections and spread awareness about the need to promote peace and harmony, AIfluence is launching a campaign in Kenya that aims to raise awareness, fight against misinformation/disinformation and educate people on the importance of peace before, during, and after the elections. Timeline: ● AIfluence The campaign starts on 25th July to 19th August 2022. www.ai-fluence.com Who we are targeting ● ● ● ● ● AIfluence Target: Youth and boda boda riders Age: 18 - 45 Years Location: Kenyan counties; Nairobi, Kisumu and Uasin Gishu Motivations: Security for themselves and their families pre and post elections, work continuity as their means of income is highly people oriented. Interests and hobbies: Politics, Sports, family, community work, motorbike riders, etc. www.ai-fluence.com Working with Influencers Peer to peer communication. AIfluence www.ai-fluence.com Influencer Deliverables ● Educate their audience on the importance of "respecting each others choices" and encourage non-violence while voting, remind their audience to go out and vote on August 9th peacefully and wisely, convince their audience to fill in the survey by stating its a fun way of learning about the need of peaceful elections, promote anti-hate speech and encourage their audience to avoid using and spreading foul terms, remind their audience of the necessity of following credible news sources and avoiding fake news. All this will be directed by the content strategy shared on a weekly basis. ● Posting content on various social media platforms i.e. Facebook, Instagram, TikTok, Twitter or Youtube 2 times a week. For week 1 and 4, you will share survey questions across all your platforms and you will be required to get at least 100 responses from the audience - Post on all your platforms where you have more engagement. ● Weekly submission of screenshots and links to all social media posts for tracking and monitoring purposes on the AIfluence application. AIfluence www.ai-fluence.com Content Overview Content shared throughout the campaign needs to be both informative and able to spark conversation around election participation, peaceful practises, and promote the main message of peaceful coexistence before, during and after elections. Influencers will publish 2 posts each week. In addition you 6 will Weekto5 the - 2 days of posts Week - disseminate a survey questionnaire as well. Advocating Advocating Week 1 ● ● Post 1 Post 2 - Week 3 ● ● Week 2 ● ● AIfluence Post 1 Post 2 - Post 1 Post 2 - Week 4 ● ● Post 1 Post 2 - www.ai-fluence.com Content Examples Text posts with accompanying visuals AIfluence www.ai-fluence.com Interactions with the Public AIfluence www.ai-fluence.com Interactions with friends on WhatsApp group AIfluence www.ai-fluence.com Messaging Snapshot: Tik Tok Below are sample posts of different influencers NANCY MUMBO_-.mp4 AIfluence GARVIN MUNGAI_-.mp4 Denno_-.mp4 www.ai-fluence.com How Success will be Measured ● ● ● ● ● AIfluence Success will look like good reach and good engagement with the audience. This is an awareness campaign with a target of 500,000 people reached during the 4 weeks. Reach Engagement ERR Survey participation target: Each influencer will aim to gather 100 respondents for the survey that you will distribute during week 1 and week 4 of the campaign. www.ai-fluence.com Weekly Dates and Deadlines ● ● ● ● ● AIfluence Contract to be filled by 22nd July 2022. Share drafts of the posts you will post about the next week - Upload your drafts on the AIfluence app and wait for approval before posting Publish the 2 Posts each week. The week’s objectives will be shared with you in advance by the AIfluence team. In addition to the 2 days of posts, influencers will also be required to distribute the survey questions so that we can gather the sentiment from their followers about certain matters related to the upcoming elections. Share links to your posts - Thursdays www.ai-fluence.com Influencers Do’s and Don’ts ● ● ● Do’s: ● ● ● ● ● ● ● ● ● Don’ts: AIfluence ● ● ● Post as indicated. Include the campaign messages in the post captions (as already specified) Submit Drafts of your posts before you post anything. We have to review your work before you post to make sure everything is okay. Submit your content for review on the date that will be communicated. This means uploading the links and screenshots into the link collection form that will be sent each week. Follow the campaign guidelines Attend all meetings required of you Share factual and accurate information and direct your followers to credible news sites Encourage your audience to promote peace and harmony through sharing of positive messages Post in any language that your audience prefers: English, Swahili, Sheng, mother tongue etc.. Don’t use profanity or criticize the campaign Don’t compare the campaign to any previous or ongoing campaigns Don’t incorporate religion, race or any other topic that is controversial and does not pertain to the campaign Don’t use hashtags or tag the Brand Don’t incite to violence/riots or use hate speech against anyone Do not outrightly endorse any leader or politician. Our goal is to be Peace Ambassadors/Peace Champions. www.ai-fluence.com For Questions Feel free to reach out if you have any questions and issues concerning the campaign: Eugene Halwenge Phone: - Email:- AIfluence www.ai-fluence.com