Content Strategy
Goal
Week
Week 1
Audience Feedback Phase
25th-31st
July
Theme
Content
Poll Question Deployment i) The peace champions will ask their audience where they will be casting their ballots in August
&
ii) The peace champions will guage the audience's interest level in the presidential debate by enquiring if they will
Raising awareness on the view/listen to it
electoral process
iii) They will in turn also ask their audience what their anticipations are for the August polls
iv) The peace champions will provide an in-depth guide of the electoral process
i) They will educate their audience on the importance of "respecting each others choices" and encourage nonviolence while voting
Delving deeper into the
Enlightenment Stage
Week 2
dynamics of the August
1st-7th
elections with the intent of
August
avoiding a negative
aftermath
ii) The peace champions will remind their audience to go out and vote on August 9th peacefully and wisely
iii) The peace champions will incorporate EWER messaging (Tawaza, Uwiano, NPS app, Champions of Peace call
Centre in Kisumu) in their captions as a guide for their audience to report on relevant issues/concerns
iv) The peace champions will ask their audience two different questions to achieve wider feedback:
a) If all political candidates were to listen to you for just one minute a week before elections, what would you
tell them?
b) If all citizens (whether intending to vote or not) were to listen to you for just one minute a week before
elections, what would you tell them?
i) They will educate their audience on the importance of "respecting each others choices" and encourage nonviolence while voting
Week 3
Alignment
8th-14th
August
Post election review and
discussing crucial values
that can propel the
country further
ii) They will provide their opinions of their voting experience and in turn also ask their audience how their voting
process went
iv)The peace champions will illustrate the transmission and tallying process and remind their audience that
results are final at the polling station
v) WhatsApp seeding to promote peace messaging and reinforce the importance of peaceful coexistance
i) The peace champions will deploy their endline surveys and remind their audience of the importance of coexistence and the power it has in unifying Kenya
ii) They will convince their audience in accepting that peace is the predominant factor in developing Kenya as a
Week 4
Appraisal and Enactment
15th-21st
August
Survey Dissemniation
and Conclusion
nation
iii) The peace champions will ask their audience what insights they have gained from their content and also urge
them to participate in their peace efforts and also ensure
they not only spread the message of harmony but also practice it
iv) Incorporate fact checking