Esther

Welcome to my SOCIAL MEDIA PORTFOLIO CREATIVE PORTFOLIO WHO AM I? Hello there 👋 I am Esther Ewurum - a Social Media Manager with a passion for helping brands show up online II specialize specialize in in crafting crafting intentional intentional content, content, building building audience engagement audience engagement and and driving driving results results across across social social platforms, with platforms, with aa blend blend of of creativity, creativity, strategy strategy and and consistency. consistency. Whether itit isis content Whether content planning, planning, analytics, analytics, graphics, graphics, or or video editing. video editing. II bring bring ideas ideas to to life life with with impact. impact. ESTHER EWURUM - SOCIAL MEDIA MANAGER DEFINING MY SOCIAL MEDIA EXPERTISE VIDEO CONTENT VISUAL DESIGN Visual Design Video Content Analytics & Growth Tracking Community Management Content Strategy & Planning ANALYTICS & GROWTH TRACKING What I Bring To The Table I help brands grow with the right mix of strategy, eye-catching visuals, engaging videos, and realtime analytics, so every post drives results. MY CERTIFICATIONS KEY PLATFORMS AND STRATEGIES I SPECIALIZE IN 01 Platforms Instagram, LinkedIn, Twitter (X) and Facebook, where I help brands grow through content, engagement and visibility. 02 Content strategies I focus on creating valuedriven content calendars, building audience engagement through storytelling, and using shortform video to boost reach. 03 Best practices Consistency, authentic brand voice, engaging visuals, and tracking performance with real-time insights to guide every next step. PERSONAL ANALYTICS BREAKDOWN I believe in leading by example. Every strategy I offer, I have tested on my own platforms. Check the next page for my insights and metrics from my personal brand pages, showing growth, reach and engagement, driven by organic content. Process of creating social media content Ideation Design Writing Examples of past content Posts Videos Stories PLATFORM: INSTAGRAM Focus: Growth in reach & engagement over 30 days My Role: I developed a content strategy, posted consistently and monitored analytics weekly. Result Highlight: 42% increase in reach | 25% more profile visits PLATFORM: X Focus: Boost in impressions, engagement, and profile visits after a single post My Role: I crafted the post, optimized the timing and tracked performance through analytics Result Highlight: 1,000+ impressions | 35 engagements | 10% increase in profile visits PLATFORM: LINKEDIN Focus: Increase in impressions and profile visits after 30 days of content strategy and consistent posting My Role: I created a tailored content plan, posted consistently, and optimized content for visibility and engagement Result Highlight: 10,000+ impressions | 800+ profile visits within 30 days PLATFORM: FACEBOOK Focus: Video views and engagement boost on a previously dormant account My Role: I created and shared short-form videos occasionally to re-engage the audience Result Highlight: 6,000+ video views from organic content on an inactive page GRAPHICS DESIGN SHOWCASE Visual storytelling is a key part of any social strategy. Visuals are a huge part of standing out online. Here are a few original designs I created: 👉👉 From branded social media posts to flyers and other creative content, all crafted to help businesses show up with confidence and consistency. Process of Creating Designs Plan Create Define Examples of My Designs Flyers Menus Templates DESIGNS THAT SPEAK FOR YOUR BRAND Tools used: Canva My Role: Concept creation, layout design, brand color integration SHORT FORM VIDEO THAT CAPTURES ATTENTION Video content is the future of social media. I create short, impactful videos tailored for platforms like Instagram Reels and TikTok. Tool Used: CapCut /TOOLS Canva TOOLS 1 2 My Role: Editing, transitions, text overlays, pacing Style: Informational + aesthetic storytelling CLICK TO WATCH A CLIENT’S CONTENT CALENDER FOR LINKEDIN A calendar I created for Linkedin content. After implementing it, the client saw noticeable improvement in LinkedIn post impressions. TOOLS THAT I USE TO ACHIEVE RESULTS Productivity Tools Platforms I Work On TESTIMONIALS & REVIEWS FROM SATISFIED CLIENTS Nothing speaks louder than real experiences. Here’s what a few people I’ve worked with have to say about my work and impact as a social media manager. Chibuzor Mordi Learning & Monetization Coach “Esther volunteered to manage the page of my business ““LEARNING 2 EARN” for 30 days and she was great at her job. If you decide to work with her, just know you are in good hands” Samuel A Ukpe Coach & Social Media Manager “Esther is one of the best social media managers out there and I loved how she kept up with engagement in my community and also with daily check ins. She did beyond what I expected” Let’s Work Together… And bring your vision to life. Whether you need strategy, content or someone to manage your socials… I have got you covered. Send Me A DM/ Contact Me Via:-https://www.linkedin.com/in/estherewurum-smm -